Brand Marketing & Branding
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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Coca-Cola Announces New 'One Brand' Marketing Strategy and Global Campaign

Coca-Cola Announces New 'One Brand' Marketing Strategy and Global Campaign | Brand Marketing & Branding | Scoop.it
'Taste the Feeling' is Coke’s new global marketing campaign. See the ads and hear the music here.
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Coca-Cola Rainbow Nation - 20 years of democracy in South Africa

In South Africa, a young democracy that has been dubbed 'The Rainbow Nation', April is Freedom month and 2014 marks the 20th anniversary of this democracy. I...
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Apple Passes Coca-Cola as Most Valuable Brand

Apple Passes Coca-Cola as Most Valuable Brand | Brand Marketing & Branding | Scoop.it
Apple, named most valuable brand by Interbrand, a corporate identity and brand consulting company, is one of five technology companies among the top 10.
Sylvain Leroux's insight:

Find the full report here: http://ow.ly/pneGr

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How Coca-Cola uses Facebook, Twitter, Pinterest and Google+

How Coca-Cola uses Facebook, Twitter, Pinterest and Google+ | Brand Marketing & Branding | Scoop.it
While putting together our recent series of posts looking at how major brands use the four main social networks I’ve somehow managed to overlook Coca-Cola, so today I have rectified that startling omission.
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Tim Kitchin's curator insight, April 26, 2013 1:29 PM

And at the end of all this, it's very unclear what Coke is doing with social media. The collaboration with WWF feels very underleveraged...

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Coke Polar Bears Super Bowl Case Study Video

Agency: Wieden + Kennedy Brandcenter Alumni: Jeff Gillette, Creative Director Heather Ryder, Copywriter
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Coca Cola enters F1 with burn brand and Lotus

Coca Cola enters F1 with burn brand and Lotus | Brand Marketing & Branding | Scoop.it
SAO PAULO (Reuters) - Coca Cola will enter Formula One with its burn energy drink brand after announcing a deal with Kimi Raikkonen's Lotus team on Thursday.Lotus said in a statement that the deal was...
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Coke Revamps Web Site to Tell Its Story

Coke Revamps Web Site to Tell Its Story | Brand Marketing & Branding | Scoop.it

Coca-Cola, plans on Monday to give its site a makeover that executives describe as the most ambitious digital project they have undertaken.

The venerable beverage company is repositioning its Web site as a consumer magazine called Coca-Cola Journey.

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PepsiCo Greater China Region 'Bring Happiness Home' mini-movie

This is the first innovative PepsiCo-wide campaign for China's Spring Festival that covers three of PepsiCo Greater China Region's major brands.
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Heinz® Ketchup to Launch Campaign Asking Fans to Share Their Happiness | Business Wire

Heinz® Ketchup to Launch Campaign Asking Fans to Share Their Happiness | Business Wire | Brand Marketing & Branding | Scoop.it
Heinz Ketchup Fans to Share Their Happiness
Sylvain Leroux's insight:

After Coca-cola, Heinz try to spread happiness.

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Rui Zuzarte's curator insight, February 2, 2015 7:11 AM

Content created by your brand fans :)

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Can you guess these iconic logos when translated into Chinese characters?

Can you guess these iconic logos when translated into Chinese characters? | Brand Marketing & Branding | Scoop.it
Take the Cocoa Cola or Disney logos and you've got a pretty recognizable visual anyone around the world would be able to guess. But what happens when these
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Coca-Cola anti-obesity promises include no advertising to kids

Coca-Cola anti-obesity promises include no advertising to kids | Brand Marketing & Branding | Scoop.it
Coca-Cola is making major promises to fight obesity – ceasing advertisements directed at kids, slapping calorie counts on all its packaging – as the soda giant stares down a rising tide of concern over sugar-stuffed beverages.
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Christmas & branding

Christmas & branding | Brand Marketing & Branding | Scoop.it
Sylvain Leroux's insight:

Coca-cola did not invent Santa but mostly contribute to a new friendly, human image of Santa with its campaigns in the early 30's.

Wants to know more about Santa & Coca-cola?
http://www.coca-colacompany.com/stories/coke-lore-santa-claus

Merry Christmas and Happy Holidays!!!

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Social Innovation: There Are Only About 25,000 Polar Bears Left!

Social Innovation: There Are Only About 25,000 Polar Bears Left! | Brand Marketing & Branding | Scoop.it

Coca-Cola and the World Wildlife Fund (WWF) are stepping up their social innovation campaign in the U.S. this Christmas to help raise awareness and funds for the polar bears and the local people in the Arctic, so that they can thrive.

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Your Guide To The Top 10 Social Video Brands

Your Guide To The Top 10 Social Video Brands | Brand Marketing & Branding | Scoop.it
GoMedia recently compiled the top 100 brands on video, so with that in mind, we delve into each brand and find out what they did to reach the top...
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Designers, Here's Your Chance to Work With Coke's Logo

Designers, Here's Your Chance to Work With Coke's Logo | Brand Marketing & Branding | Scoop.it

Coca-Cola may have just been ranked as the top global brand by brandchannel’s owner, Interbrand, but the beverage giant apparently thinks you might be able to help make its brand even stronger. Yes, you.

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