Brand Marketing & Branding
5.0K views | +0 today
Follow
Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
Your new post is loading...
Your new post is loading...
Scooped by Sylvain Leroux
Scoop.it!

IBM Watson and The Weather Company Are Ready to Launch Their First Cognitive Ads

IBM Watson and The Weather Company Are Ready to Launch Their First Cognitive Ads | Brand Marketing & Branding | Scoop.it
The Weather Company is getting ready to roll out its first ad campaign since being acquired by IBM earlier this year. But for the first brand, Campbell Soup Company, it's featuring the supercomputer Watson as the chef.
Sylvain Leroux's insight:
Advertising 3.0
Next week, IBM will begin showing display ads for Campbell's on The Weather Company's website with personalized recipes created by Watson and based on a user's location, what the weather is in the area and which ingredients they want to cook with.
more...
No comment yet.
Scooped by Sylvain Leroux
Scoop.it!

Netflix unveils new app logo to add branding 'pizzazz'

Netflix unveils new app logo to add branding 'pizzazz' | Brand Marketing & Branding | Scoop.it
Netflix added a new logo to its branding profile for social media accounts and mobile app. It's made up of a simple red "N" on a black background.
more...
No comment yet.
Scooped by Sylvain Leroux
Scoop.it!

Milan Fashion Week: GucciGhost Brings Gucci to Generation Snapchat

Milan Fashion Week: GucciGhost Brings Gucci to Generation Snapchat | Brand Marketing & Branding | Scoop.it
Gucci creative director Alessandro Michele collaborates with NYC artist GucciGhost (aka Trevor Andrew) to blow up its GG logo for restless digital natives
more...
No comment yet.
Scooped by Sylvain Leroux
Scoop.it!

Paris 2024 Olympic bid slogan, Eiffel Tower venue renderings unveiled

Paris 2024 Olympic bid slogan, Eiffel Tower venue renderings unveiled | Brand Marketing & Branding | Scoop.it
Sylvain Leroux's insight:

The slogan is “La force d’un rêve,” or “The strength of a dream.”

more...
No comment yet.
Rescooped by Sylvain Leroux from Inside Google
Scoop.it!

Google X has a new logo and name

Google X has a new logo and name | Brand Marketing & Branding | Scoop.it
Alphabet has renamed its secretive, futuristic lab and given it a new logo.

Via Leroux Sylvain
more...
No comment yet.
Scooped by Sylvain Leroux
Scoop.it!

Refreshing: Verizon unveils new logo

Refreshing: Verizon unveils new logo | Brand Marketing & Branding | Scoop.it
Google isn't the only brand to revamp its visual identity this week.
Sylvain Leroux's insight:

Meant to be flexible, "It isn't intended to be clever or flashy"

more...
No comment yet.
Scooped by Sylvain Leroux
Scoop.it!

Heinz® Ketchup to Launch Campaign Asking Fans to Share Their Happiness | Business Wire

Heinz® Ketchup to Launch Campaign Asking Fans to Share Their Happiness | Business Wire | Brand Marketing & Branding | Scoop.it
Heinz Ketchup Fans to Share Their Happiness
Sylvain Leroux's insight:

After Coca-cola, Heinz try to spread happiness.

more...
Rui Zuzarte's curator insight, February 2, 2015 7:11 AM

Content created by your brand fans :)

Scooped by Sylvain Leroux
Scoop.it!

Apple - The Song

With a Mac, iPhone or iPad you have the power to create thoughtful, emotional gifts and memories that transcend time. It could be a movie, a homemade card or...
more...
No comment yet.
Scooped by Sylvain Leroux
Scoop.it!

David Beckham's Extended HAIG CLUB™ Ad

Haig Club Exclusive - Guy Ritchie’s extended cut of David Beckham in the new Haig Club TV ad. Haig Club will officially launch on October 17th with the relea...
Sylvain Leroux's insight:

David Beckham present the new whisky brand Haig Club.

more...
No comment yet.
Scooped by Sylvain Leroux
Scoop.it!

Ethiopia Seeks to Brand, Trademark Signature Coffee at Tadias Magazine

Ethiopia Seeks to Brand, Trademark Signature Coffee at Tadias Magazine | Brand Marketing & Branding | Scoop.it
Sylvain Leroux's insight:

Ethiopia, Africa's largest coffee grower, is set to continue talks with global buyers in hopes of branding and trademarking its world-renowned coffee and boosting national revenue.

more...
No comment yet.
Scooped by Sylvain Leroux
Scoop.it!

Airbnb introduces the Bélo: the story of a symbol of belonging

At Airbnb, we imagine a world where you can belong anywhere. Introducing the Bélo. See more at http://blog.airbnb.com/belong-anywhere/
Sylvain Leroux's insight:

Belong, connect and share.

more...
No comment yet.
Scooped by Sylvain Leroux
Scoop.it!

Lego Versions of Famous Artworks Are So Great, They're Now Official Ads

Lego Versions of Famous Artworks Are So Great, They're Now Official Ads | Brand Marketing & Branding | Scoop.it
When most great spec projects make the rounds among the Internet's creative community, it's assumed the work will never see the light of day. Here's a notable, wonderful exception. Late last year, Italian designer Marco Sodano received global praise for his creative pixelation of famous paintings remade with Legos.
more...
No comment yet.
Scooped by Sylvain Leroux
Scoop.it!

Here Is Your First Look at the New Disney Channel Logo

Here Is Your First Look at the New Disney Channel Logo | Brand Marketing & Branding | Scoop.it
The Disney Channel isn't exactly rebranding, but it is changing its logo and its network IDs to reflect a new, less boxy look that is going live on most of its networks tomorrow.
Sylvain Leroux's insight:

Logo refresh.

more...
No comment yet.
Scooped by Sylvain Leroux
Scoop.it!

Tokyo 2020 unveils new shortlist of four Olympic Games emblem designs

Tokyo 2020 unveils new shortlist of four Olympic Games emblem designs | Brand Marketing & Branding | Scoop.it
more...
No comment yet.
Scooped by Sylvain Leroux
Scoop.it!

LA 2024 Unveils Official Logo And Slogan Inviting The World To Follow The Sun

LA 2024 Unveils Official Logo And Slogan Inviting The World To Follow The Sun | Brand Marketing & Branding | Scoop.it

BY LA 2024 | FEB. 16, 2016, 7:03 P.M. (ET) LOS ANGELES - Los Angeles 2024 today unveiled the official logo and slogan for its candidature to bring the Olympic and Paralympic Games back to the United States for the first time in 28 years.

Sylvain Leroux's insight:

The soaring figure of the logo is a symbol of athletes reaching for their dreams, the original Spanish name for Los Angeles "the City of Angels," and the Angeleno spirit of optimism and progress that defines Southern California.

more...
No comment yet.
Scooped by Sylvain Leroux
Scoop.it!

Coca-Cola Announces New 'One Brand' Marketing Strategy and Global Campaign

Coca-Cola Announces New 'One Brand' Marketing Strategy and Global Campaign | Brand Marketing & Branding | Scoop.it
'Taste the Feeling' is Coke’s new global marketing campaign. See the ads and hear the music here.
more...
No comment yet.
Scooped by Sylvain Leroux
Scoop.it!

The Brands In Spectre — 007 Product Placement in James Bond's 24th Film

The Brands In Spectre — 007 Product Placement in James Bond's 24th Film | Brand Marketing & Branding | Scoop.it
James Bond's latest outing dominates the box office its opening weekend — along with the cast of brands along for the ride
Sylvain Leroux's insight:

A complete list of the brands that are visible (or audible) in Spectre, the second-most expensive movie of all time, which dominated the box office its opening weekend with $73 million in ticket sales, the second-highest for a Bond movie opening.

more...
No comment yet.
Scooped by Sylvain Leroux
Scoop.it!

New York will start the year with a Ralph Lauren dining experience

New York will start the year with a Ralph Lauren dining experience | Brand Marketing & Branding | Scoop.it
The Polo Bar will not be a strictly formal restaurant for diners but the waiters and waitresses will be looking smart dressed in custom Ralph Lauren grey flannel trousers, leather wingtips and silk ties.
more...
No comment yet.
Scooped by Sylvain Leroux
Scoop.it!

Tesla Tops List of Brands with the Most Cultural Traction

Tesla Tops List of Brands with the Most Cultural Traction | Brand Marketing & Branding | Scoop.it
Electric car maker Tesla is the brand that's gained the most cultural traction this year, according to a new study by strategic marketing firm Added Value.
more...
No comment yet.
Scooped by Sylvain Leroux
Scoop.it!

#ClearAPlate and We'll Donate

In the UK today, 11,500 tonnes of food will be thrown away, yet one in five families will struggle to put food on the table. We have already provided two mil...
Sylvain Leroux's insight:

Unilever launches #ClearaPlate campaign with Oxfam UK

more...
No comment yet.
Scooped by Sylvain Leroux
Scoop.it!

Sugar Buildings - Brita

Drinking one soda a day may not seem like much, but this simple choice can add up. In fact, over an average lifetime, drinking just one regular soda a day is...
Sylvain Leroux's insight:

Americans drink over 13 gallons of sugary beverages every year. Interesting to see what it looks like. New Brita campaign.

more...
No comment yet.
Scooped by Sylvain Leroux
Scoop.it!

This is UGG From UGG Australia - new global campaign

We realize the smallest moments are actually our biggest. These are UGG moments. The moments that make us who we are. It introduces us to what matters. This ...
Sylvain Leroux's insight:

Ugg's first global brand campaign.

more...
No comment yet.
Scooped by Sylvain Leroux
Scoop.it!

Coca-Cola Life: Coke with fewer calories and less sugar to tackle obesity (?)

Coca-Cola Life: Coke with fewer calories and less sugar to tackle obesity (?) | Brand Marketing & Branding | Scoop.it
Critics say the new drink still contains more than four teaspoons of sugar, one quarter of a child's recommended daily intake
Sylvain Leroux's insight:

New version of the iconic Coca-Cola bestselling soft drink.

A move on a healthier way, but the green branding packaging should be misleading consumers as the beverage still contain a hight level of sugar...

more...
No comment yet.
Scooped by Sylvain Leroux
Scoop.it!

L'Oreal Targets Ads Based on Hair Color in Online Photos

L'Oreal Targets Ads Based on Hair Color in Online Photos | Brand Marketing & Branding | Scoop.it
L'Oreal has become the first brand to use a technology that places ads on publisher sites based on the hair color of women in photos.
Sylvain Leroux's insight:

An innovatve ad-targeting technology.

more...
No comment yet.