Brand Marketing & Branding
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Brand Marketing & Branding
#Brand strategy, #digital strategy, #design, brand engagement (Brand Marketing & Branding existe aussi en Fr)
Curated by Sylvain Leroux
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PepsiCo Greater China Region 'Bring Happiness Home' mini-movie

This is the first innovative PepsiCo-wide campaign for China's Spring Festival that covers three of PepsiCo Greater China Region's major brands.
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Fancy That: Pinterest Rival The Fancy Passes 1M Design-Savvy Influencers

Fancy That: Pinterest Rival The Fancy Passes 1M Design-Savvy Influencers | Brand Marketing & Branding | Scoop.it
Brandchannel - always branding. always on.
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Android Tops LGBT Favored Brands in U.S.

Android Tops LGBT Favored Brands in U.S. | Brand Marketing & Branding | Scoop.it

Google’s Android mobile operating system is #1 on the top 20 brands favored by the LGBT community, according to...

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Samsung Launches Biggest Campaign to Date for Galaxy S III

Samsung Launches Biggest Campaign to Date for Galaxy S III | Brand Marketing & Branding | Scoop.it
Samsung is unleashing its biggest-ever marketing campaign in Samsung Mobile USA's history for the phone launch beginning this week.
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"Using transmedia techniques, marketers can bring life to brand messages "

"Using transmedia techniques, marketers can bring life to brand messages " | Brand Marketing & Branding | Scoop.it
Technological innovations have opened new marketing opportunities for brands. Transmedia explores new forms of storytelling, and can be used by marketers to create more engaging content or experiences for consumers.
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2012 BrandZ Top 100 - Almost half of the Top 100 brands lost value.

2012 BrandZ Top 100 - Almost half of the Top 100 brands lost value. | Brand Marketing & Branding | Scoop.it

Almost half of the Top 100 brands lost value. Brands last declined this broadly during the depths of the 2009 global recession.

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Volkswagen See film differently - Taxi Driver

Everyone has their favourite line of movie dialogue, but many of the most iconic were unscripted. In our new See film differently cinema spot we imagine wher...
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The Elastic Brand: Virgin Expands in Every Direction

The Elastic Brand: Virgin Expands in Every Direction | Brand Marketing & Branding | Scoop.it

Wines, Mobile, Gaming, Trains,...

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Microsoft retires Windows Live brand - The New York Times

Microsoft retires Windows Live brand - The New York Times | Brand Marketing & Branding | Scoop.it
Microsoft is leaving behind the once-ubiquitous, yet often confusing, Windows Live as a brand name, and renaming every product that currently features that two-word phrase.
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Brand Z Study: IBM Leapfrogs Google as No. 2 Global Brand

Brand Z Study: IBM Leapfrogs Google as No. 2 Global Brand | Brand Marketing & Branding | Scoop.it

IBM leapfrogged Google, rising No. 2 behind Apple, its value up 15% to nearly $116 billion last year, according to the Brand Z ranking from Millward Brown.

Confused? Well, you're not alone...

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Pernod Remixes Ricard to Reverse Brand Decline

Pernod Remixes Ricard to Reverse Brand Decline | Brand Marketing & Branding | Scoop.it
Pernod Ricard SA (RI)’s 80-year-old pastis
brand is feeling its age.
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Pinterest Traffic Passes Google Referrals, Bing, Twitter & StumbleUpon | TechCrunch

Pinterest Traffic Passes Google Referrals, Bing, Twitter & StumbleUpon | TechCrunch | Brand Marketing & Branding | Scoop.it

Online sharing service Shareaholic just released new data showing that Pinterest is now beating out Twitter, StumbleUpon, Bing, and Google in referral traffic (not Google organic, of course).
The new data shows that Pinterest’s...

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YouTube Launches 'Marketplace' to Connect YouTube Stars and Brands | Digital - Advertising Age

YouTube Launches 'Marketplace' to Connect YouTube Stars and Brands | Digital - Advertising Age | Brand Marketing & Branding | Scoop.it

Agencies and marketers looking for the perfect YouTube star to appear in a viral video, your job just got easier.

At a keynote presentation at VidCon today, YouTube vice president of product management, Shishir Mehrotra announced Video Creation Marketplace, a platform that will connect content creators on YouTube with marketers or agencies looking for viral...

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Starbucks brings retail Love to Sub-Brands

Starbucks brings retail Love to Sub-Brands | Brand Marketing & Branding | Scoop.it

Starbucks has been spreading its wings in recent months. First the news came that some of its outlets would start serving beer and wine. Then Starbucks opened its first Evolution Fresh juice bar in...

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JW Marriott lead the way in creating hotel brand partnerships

JW Marriott lead the way in creating hotel brand partnerships | Brand Marketing & Branding | Scoop.it
JW Marriott appear to be true innovators and trend setters when it comes to creative brand partnerships.
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Ferrari designer helps Beijing Auto rebrand.

Ferrari designer helps Beijing Auto rebrand. | Brand Marketing & Branding | Scoop.it

Leonardo Fioravanti, the designer of the Ferrari Daytona and 288 GTO, has a new job on his hands: transforming a Chinese army motorcycle maker into a global premium car brand.

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VF’s North Face Brand See Growth in Europe

VF Corp. (VFC)’s North Face, the outdoor
brand that forecasts sales will rise to $3 billion by 2015, plans to gain market share in Europe even amid the region’s economic turmoil, division president Todd Spaletto said.

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Volkswagen See film differently - Jaws

We all have our favourite lines of movie dialogue, but some of the most memorable weren't scripted. In our new See film differently cinema spot we imagine wh...
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BMW opens its first brand retail store in Paris and aims for the utopian single customer experience

BMW opens its first brand retail store in Paris and aims for the utopian single customer experience | Brand Marketing & Branding | Scoop.it
Ferrari were the innovators in this space back in 2007, led by their Head of Sales, Marketing and Communications at the time - Dany Bahar.
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Unilever Encourages Brits to Recycle Those Millions of Tea Bags

Unilever Encourages Brits to Recycle Those Millions of Tea Bags | Brand Marketing & Branding | Scoop.it
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How 27 Iconic Brands Got Their Names & Logos

How 27 Iconic Brands Got Their Names & Logos | Brand Marketing & Branding | Scoop.it
They are some of the most advertised & instantly recognizable brands in the world, who spend millions on marketing their products, services and values to you.
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Reebok releases new campaign starring Miranda Kerr

Reebok releases new campaign starring Miranda Kerr | Brand Marketing & Branding | Scoop.it
Most yoga fans don't look quite so seductive as this when going through their morning sun salutation, but then they rarely pull their best poses wearing PVC leggings and a mesh top too.
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