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ROC, The Return On Connection
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6 Emotions You Need To Create To Go Viral On Social Media | Jeffbullas's Blog

6 Emotions You Need To Create To Go Viral On Social Media | Jeffbullas's Blog | Brand Managing | Scoop.it
Social media networks provide channels of distribution to share information and content that marketers have realized can be very powerful in speed and spread.
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Branding The (Un)Brand - Forbes

Branding The (Un)Brand - Forbes | Brand Managing | Scoop.it
ForbesBranding The (Un)BrandForbesIn this week's New York Times Magazine, writer (and fledgling psychotherapist) Lori Gottlieb bemoans her entry into the grim circus of capitalism.
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Morning Advantage: Can Personal Branding Go Too Far ...

Morning Advantage: Can Personal Branding Go Too Far ... | Brand Managing | Scoop.it
Telling your story —and telling it well — is key to developing your digital brand in a competitive work world. But for some professions, crafting this narrative can raise ethical questions. In this past weekend's New York Times ...
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Marketing Drive Hires Brand Management Thought Leader

Marketing Drive Hires Brand Management Thought Leader | Brand Managing | Scoop.it
Liz Crawford Joins the firm as Vice President of Strategy and Insight.Norwalk, CN (PRWEB) November 30, 2012 Marketing Drive, an integrated promotion, digital and shopper marketing agency, announced today that Liz Crawford has joined the firm as...
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Facebook and Pinterest Are the New Wedding Planners

Facebook and Pinterest Are the New Wedding Planners | Brand Managing | Scoop.it
The Mashable/Knot.com wedding suuvey reveals the digital and social habits of new brides.
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Your Brand Is Under Attack - Resonate Social Media

Your Brand Is Under Attack - Resonate Social Media | Brand Managing | Scoop.it
Because of this, social media has irrevocably shifted the role of customer service from an easily outsourced, back-office function to one of an organization's most important tactical assets. ~Oliver Blanchard, Author of Social Media ROI.
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How Do You Measure ROI, with Social Media | StAug News

How Do You Measure ROI, with Social Media | StAug News | Brand Managing | Scoop.it
How Do You Measure ROI, with Social Media?
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The 36 rules of social media | Articles | Main

The 36 rules of social media | Articles | Main | Brand Managing | Scoop.it
Three months ago, Fast Company magazine asked its readers to share their guidelines on social media. It compiled the best into this infographic.
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Be Consistent in Your Branding Strategies - The Online Seller

Be Consistent in Your Branding Strategies - The Online Seller | Brand Managing | Scoop.it
The Online SellerBe Consistent in Your Branding StrategiesThe Online SellerYour business brand is your calling card. It embodies your hard-earned business credentials, and it engages your customers, old and new.
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Sarah Nicholls's curator insight, March 18, 2013 8:27 PM

I really like the point of making sure your brand is recognizable not only in it original colors but in black and white - definitely an indication of a strong and visible brand. 

Eden Weaver's comment, March 18, 2013 11:51 PM
I agree that being consistent in branding is really important as it sends consumers a really clear branding message. The use of colour or black and white logos was interesting and also including a tagline to associate with a logo is a good example of consistent branding. Making a brand recognizable is really important in setting your brand apart from the many other companies in the market.
ashley stanley's comment, March 21, 2013 5:20 AM
I felt this article noted the importance of branding in terms of logos and tag lines but was very basic. I feel that brands are more than just symbols and believe they provide the foundation of a company (visually for consumers) so need to be 'right' from the very beginning. Brands set the tone for consumers which can have either negative or positive effects depending on how they are positioned.
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Is The Quest For ROI Killing Social Media Marketing? | The Daily Egg

Is The Quest For ROI Killing Social Media Marketing? | The Daily Egg | Brand Managing | Scoop.it
Is The Quest For ROI Killing Social Media Marketing? by Russ Henneberry 0 11/28/2012. I'm not saying the sky is falling but we do have a problem. Business owners don't know what to believe about social media marketing.
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A check-in at Haminne Digital Media and Social Network Marketing

A check-in at Haminne Digital Media and Social Network Marketing | Brand Managing | Scoop.it
A check-in at Haminne Digital Media and Social Network Marketing (I'm at Haminne Digital Media and Social Network Marketing (Antalya) http://t.co/HC4c7Yxz...)...
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Income generating options in Social media Affiliate marketing | Hugo ...

one Run with a Crystal clear Approach: It usually is vital that you have a clear approach relating to your social media marketing campaigning. You will need to decide why you are within social networking, intended for increasing brand ...
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social media strategy ecourse

social media strategy ecourse | Brand Managing | Scoop.it
What's your social media strategy more of the same or ready to do social media differently.
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