Brand Management
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12 Most Beneficial Reasons to Create Employee Ambassadors for your Brand

12 Most Beneficial Reasons to Create Employee Ambassadors for your Brand | Brand Management | Scoop.it

Brands are always looking for ambassadors to help spread their messaging. Most of the time they look outside their organization for people to serve as ambassadors because they feel that they would be more authentic.

 

While that may or may not be true, there are benefits to starting up an employee ambassador program for your brand. Here are 12 reasons why.

Yangyu Wang's insight:

This article recommended an effective Method for brands promoting based on the HR perspective – the employee ambassador program. According to the 12 beneficial reasons displayed by author, this employee ambassador program is more like an integrated brand campaign. It not only concerned with the integration of the various functional areas of marketing and communications but also includes all the other functional areas such as HR, PR, and brand management within an organisation.

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Katrina's comment, August 23, 2013 12:51 AM
In response to Andrea's comment, you have summarized it well and I agree that the 12 beneficial reasons to have employee ambassador's for a brand is for an integrated brand campaign. To have a successful brand, it is important to have ambassadors to gain more happy customers.
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Brand Strategy & Integrated Marketing Communication

Brand Strategy & Integrated Marketing Communication | Brand Management | Scoop.it
Your brand strategy is how you choose to identify your company through its marketing. For example, if you want to appeal to wealthy women in their 30s, your brand strategy would be to create an ...

Via Wincy Cai, Ryan Xie, zzz
Yangyu Wang's insight:

This article explains when starting business, your business mission will define and build your brand. Also your brand strategy is how you choose to identify your company through its marketing. To achieve that, different marketing communications channels supports each other, and “the consistency reinforces the messages in your customers so they remember you.” Thus, IMC tools plays a major role in the process of developing and sustaining brand identity, such as make contacts with customers, strengthen bonds, deliver the branding message and build customer relationships. Brand identity is an asset to company, it’s not only a name, symbol, logo, trademark or other tangible qualities, but also intangible qualities like image, knowledge, service, positioning strategy etc.

 

Sometime a favourable, strong and unique brand identity even has positive impacts on brand equity. In fact, the value of a brand equity is derived from both the marketer’s and the consumer’s activities. Both brand image and awareness just as constructs related to costumer-based brand equity (Keller , 1993). So in this case, the author the indicates the importance of having a brand equity strategy, and also emphasizes the relationship between IMC strategy and brand management.   

 

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Gavin Lionheart's comment, April 6, 2013 10:16 AM
Having a own company brand is important within organisations, it builds recognition to your company, therefore I agree with this article when it mentions " your brand strategy would be to create an image and make a promise that is important to that audience". A brand represents your work within the market.
Lance Holland's comment, April 8, 2013 5:08 AM
This article highlights the importance of maintaining and building a brand. It is a drawn out and well detailed thought process that demands constant attention and changes. brands cannot maintain themselves and require professional, logical maintenance to stay successful otherwise consumers will forget about it.
Sashika's comment, April 8, 2013 11:25 PM
This article reiterates what many others do in the sense that it emphasises the importance of brand image and creating a strong brand image by using IMC. This article however, differentiates itself from others by using brief yet informative examples and information. It talks about branding, IMC, building a brand and maintaining a brand. It illustrates the many ways to go about creating a strong brand image , and the importance of communicating the same message through different sectors of the marketing mix.