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Infographic: The 4 Steps to Social Media Marketing - Marketing Technology Blog

Infographic: The 4 Steps to Social Media Marketing - Marketing Technology Blog | Brand Management | Scoop.it

One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.


Via Khaled El Ahmad
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Vincent Dickie's curator insight, December 8, 2013 5:52 PM

"Begin with the end in mind" - so often overlooked in social media strategies. This is a great overview for putting a social media / marketing strategy together.

Nicolas Fillat's curator insight, January 3, 2014 8:59 AM

Pour reprendre les bases en ce début d'année

rob halkes's curator insight, January 17, 2014 4:21 AM

Just a nice support stepwise help to get you into social media, also in health care and social media ;-)

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The Evolution of Content Generation

The Evolution of Content Generation | Brand Management | Scoop.it
Tweet

Via Khaled El Ahmad
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Khaled El Ahmad's curator insight, July 23, 2013 3:47 AM

The Evolution of Content Generation by http://youtube.com/ishra7 @ishra7 & http://twitter.com/shusmo @Shusmo

Hamad Sallam's curator insight, November 17, 2014 6:31 AM

The Evolution of Content Generation

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12 Tips to Create Compelling Content

12 Tips to Create Compelling Content | Brand Management | Scoop.it

Via Daniel Watson
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John Michel's curator insight, November 6, 2013 2:55 AM

Many people embark on creating content as if it were their masterpiece. This presents two problems: 1) you’ll never be happy with the outcome and 2) it will take so long, you may never finish. Pick one point you’d like to make, one story you’d like to tell, one topic on which to focus. Your reader will thank you.

Tiziana Iozzi's curator insight, November 8, 2013 12:46 PM

compelling content? yes, thank you!!!

 

Carol Sherriff's curator insight, November 12, 2013 2:20 PM

You probably already know these tips but well worth the reminder.

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Big data analytics: The new black magic of marketing?

Big data analytics: The new black magic of marketing? | Brand Management | Scoop.it

“A great product or service is still the starting point,” says Oliver Rees, chief executive officer of boutique data marketing services company, Torque. “But as many things become somewhat commoditised there is no question the collection, analysis and actioning of data and insights from data is becoming probably the biggest differentiator for commercial success.

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35 Interesting Ways to use Twitter in the Classroom

35 Interesting Ways to use Twitter in the Classroom | Brand Management | Scoop.it

Via Ana Cristina Pratas, Khaled El Ahmad
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The many marketing departments of tomorrow

The many marketing departments of tomorrow | Brand Management | Scoop.it
Before I get an inbox full of angry emails from everyone who doesn’t work in the marketing department, let me disclaim that the above diagram was intended somewhat humorously. Hey, it’s Friday — lighten up!
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The Pros and Cons of Paid Content Models

The Pros and Cons of Paid Content Models | Brand Management | Scoop.it
Do Paywalls Change the Engagement Equation? - The Huffington Post

 

Jake Batsell seems to think so, saying that while advertising-driven models of digital journalism aim to maximize page views, when news organizations introduce online subscriptions "it reconfigures the benchmarks for success."

 

Which leads to the question: What are online readers willing to pay for digital content?

 

It's one of those complex issues troubling publishers, editors and reporters who have to worry about producing enticing content to compete with the plethora of digital fare, and, ensure the success of their revenue streams.

 

 

 

 

 

 


Via Lelio Simi, Robin Good
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Robin Good's curator insight, October 4, 2013 12:42 PM

Paid Digital Content: The Journey Begins, a report by the World Association of Newspapers and News Publishers (WAN-IFRA), uses case studies to explain successes, failures and transitions news organizations are experiencing in attempts to get readers to pay for what they consume.


chen kc's curator insight, October 10, 2013 12:20 AM

http://www.staged.com/video?v=WQce like this video content...

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The Secrets of Successful Selling

The Secrets of Successful Selling | Brand Management | Scoop.it
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laura owen's curator insight, October 27, 2013 6:38 PM

Great

Ade Omomo's curator insight, October 28, 2013 6:45 PM

A good collection of high level tips showing all the stages of the sales process

Tia Ribary's curator insight, October 29, 2013 2:00 PM

Rarely does a sales article put it so plainly, in clear steps, on how to open, support and close the sale, as well as overcome client concerns. I've had a fair amount of sales training in my day (and supported numerous sales teams). Although written rather technically, this is a good go-to article for what to do...when you need it! And, all small businesses need to make sales!