Brands, brand management, brand architecture
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Infographic: What do customers dislike most about your brand’s social media? | SMI

Infographic: What do customers dislike most about your brand’s social media? | SMI | Brands, brand management, brand architecture |

There's a good reason why Facebook doesn't have a 'dislike' button yet. Actually, as this infographic shows, there are several good reasons!



Bad spelling, salesy updates, overly-frequent posts and trying too hard to be funny. These are the main problems social media users have with brands’ social media presences. Of course, the severity of the gripe depends on a number of factors, such as age, gender, but as this infographic from Disruptive Communications shows, poor spelling and grammar in updates is the biggest turn-off, so make sure you hit spellcheck before you hit post!



Maggie Zhang's insight:

It is very interesting see how consumers react about company’s social media. From these charts we can see, consumers from different age groups and genders are holding different opinions about company’s poor social media. The overall results showed that 42.5 percent of participants got annoyed by poor English spelling and grammar in social media. However, the results were varies in different age groups and genders. Consumers aged 18 to 24 seems complained more on not enough post updates rather than incorrect English, and 31.3 per cent of 45 to 54 years old people chose salesy updates as the top annoyance. In addition, the ranking in male and female customers are slightly different too.


According to these figures, it is very important for marketers to avoid these mistakes when applying social media. More importantly, marketers have to do more research on customer segments to find out what your customers care about in social media so the company can deliver better services to meet their needs. For example, if the company’s target audiences are young aged females, then you might need to pay more attention on posting updates more frequently and using correct English rather than not being so salesy. 

Hendy Han's comment, August 15, 2013 10:40 AM
Interesting Article to see another point of view of Social Media Hypes. Most marketers may overlook the proper way to use Social Media and took it to lightly because it may seems "easy".
Manasi Ambavane's comment, August 16, 2013 4:23 PM
Hey Maggie you picked up interesting articles and with colorful graph, how this article talks about targeting males and females to build customer loyalty through social media. If company is doing all of the above right by targeting right customers, yet neglect to provide useful content for your customers, chances are they will lose credibility on the short-term. Every news update a company posts should have some sort of value for your customer. Of course, notifying the audience of your current campaigns can be somewhat interesting, but customers will want to know what’s in it for them. Even as u said language is really important to convey the right message to the audience.
Calvin Henton's curator insight, August 22, 2013 10:42 PM

I found this article interesting as this not something I have seen much real research done on. Once again I think a lot of brands understand the importance of having social media as part of there marketing strategy however I don't that they are giving it enough precedence or time and are thus doing the exact opposite. As will many of the brands and companies that I follow on social media they all do exactly true same, other its bad spelling or post every flipping hr or really bad cheesy posts or comments. However I do still think there is a place for this kind thing, however this needs to be part of a plane strategy. For instance if they are aiming at the 18-24 year old marten thank a more relaxed approach on spelling my not be the worst idea. On the contrary I didn't believe that there is ever a situation for bad humour or sleazy posts as theres are the types of things consumers take very personally. Also ona side note, I am realy impressed with the way they have presented this information and they way in witch they have designed the graphs.

Rescooped by Maggie Zhang from Brands, brand management, brand architecture!

A strong brand, or a strong strategy, which is more important?

A strong brand, or a strong strategy, which is more important? | Brands, brand management, brand architecture |
One of the members of the SME Strategy Facebook community asked the other day: "When you have a brand name with poor strategy or a strong strategy with out a brand name......... which will lead to success ?

Via Hannah Merceanu, Paula Hudson, Jesme Fa'auuga
Maggie Zhang's insight:

This is article talked about what are brand and strategy and which is more important? My understanding of the article is they are both important to organizations and the importance to the firm depends on how well the company performed and the whole environment. Basically, well brand can only be able to build on the company who has strong foundation and well performance. I agree with the point that has been mentioned in this article: Solid strategy to build business; Solid brand makes business will contribute to its continued growth and success. If the company doesn’t have well established strategy to support the business, there is less likely the company can have really strong brand. In this sense, marketing strategy is more important than brand strategy. However, even marketing strategy is considered as the foundation of a brand, brand strategy still plays an important role to organizations. Brand is becoming more and more important for companies to differentiate from the competitors. Managers have to learn to adopt multiple strategies to adjust themselves in this rapidly changed market environment. 

Lou Mancer's comment, August 20, 2013 3:51 AM
This article is somewhat hard to discuss, as Nicola has said above. I agree with what Nicola has said and i also wouldn't personally say that one is more important than the other. You need a solid brand to build your business and to get this you need a strong branding strategy. The two concepts go hand in hand and i would not put one above the other.
Wenzi Liu's comment, August 21, 2013 10:29 AM
In my opinion, I believe that we need a successful strategy to build a strong brand. A strong brand and a strong strategy cannot be separated when operating a successful business.
Cen Xun's comment, August 22, 2013 8:44 AM
I it's really difficult to say with one is more important, the brand and the strategy should be working together and even, weakness strategy could ruined a good brand, and powerful strategy could be "overweight" of weakness brand, because the brand didn't have enough ability and skills to control the stategy