Brand Journalism
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Brand Journalism
Articles on how journalism and PR is evolving in the rapidly changing media landscape.
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'Kill the press release': Brand journalism at Coca-Cola Journey

Coke's Ashley Brown tells how the soft drink company uses its ambitious brand journalism project, Coca-Cola Journey, to tell its own story. The digital magaz...
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Seven Reasons Your Content Marketing Needs a Brand Journalist

Seven Reasons Your Content Marketing Needs a Brand Journalist | Brand Journalism | Scoop.it
MarketingProfs chief content officer Ann Handley explains why companies need to hire brand journalists to tell their stories engagingly, honestly, and well.
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Subject matter experts will play a big part in the future of brand journalism | Content | Blog | Holtz Communications + Technology

Subject matter experts will play a big part in the future of brand journalism | Content | Blog | Holtz Communications + Technology | Brand Journalism | Scoop.it
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Helen Edwards: Brands, journalists and the truth about "brand journalism" | Marketing Magazine

Helen Edwards: Brands, journalists and the truth about "brand journalism" | Marketing Magazine | Brand Journalism | Scoop.it
It was the answer that Jeremy Paxman is purported to have given when asked what runs through his mind during his Newsnight interviews:
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For Brands, 2012 Is The Year Of The Story. So Who's Telling It Best?

For Brands, 2012 Is The Year Of The Story. So Who's Telling It Best? | Brand Journalism | Scoop.it
The power of stories has become a part of our cultural dialogue. From articles in Fast Company to The New York Times, and applied across different topics from sports to business to marketing, story is the genre of choice for 2012.
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