Brand Identity
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Rescooped by Georgia Allen from MarketingHits
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How to deal with negative Facebook comments on your brand's page

How to deal with negative Facebook comments on your brand's page | Brand Identity | Scoop.it
People use Facebook to share their latest thoughts and happenings, where they have been recently, what they have eaten recently and their thoughts on the recent news. Facebook is a place of sharing, with users sharing their opinions about anything with each other.

But when it comes to sharing, not all posts or comments will be positive. People will share their negative experiences they had with your products all over social media, and some of them can be really nasty experiences.

Via Brian Yanish - MarketingHits.com
Georgia Allen's insight:

Dealing with negative feedback in the right way is absolutely imperative to a brand's image. Jet Star are a prime example of a company who consistently  receives negative feedback over social media platforms such as Facebook. They are not as consistent with their responses as they could be, therefore risking damage to their brand image and customer loyalty. 

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R K's comment, November 4, 2014 11:05 AM
Responding to negative comments in a professional manner, no matter what the platform, can be the difference between a company tanking and one that thrives. There are multitudes of examples and case studies on various companies and the end result that followed.
Rescooped by Georgia Allen from IMC (Consumer Insights + Building Brand Identity & Equity)
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As online shopping booms, big brands like Canon and Samsung turn to e-tailers ... - Economic Times

As online shopping booms, big brands like Canon and Samsung turn to e-tailers ... - Economic Times | Brand Identity | Scoop.it
Economic Times
As online shopping booms, big brands like Canon and Samsung turn to e-tailers ...

Via Warsha Lata
Georgia Allen's insight:

This article proves just how important consumer insights and the use of social media are to a brand and its image. 

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Warsha Lata's curator insight, October 1, 2014 8:47 AM

This article shows interesting ways that companies are using e-commerce and search sites to gather data about consumer insights. This way they are able to know what consumers buy and what they are interested in. The availability of such data is less costly compared to market research firms that charge more. 

 

Rescooped by Georgia Allen from Public Relations & Social Marketing Insight
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6 Ways Your Website is Harming Your Brand

6 Ways Your Website is Harming Your Brand | Brand Identity | Scoop.it

Is your website doing more harm than good to your brand? If so, you're missing a great opportunity.

 

6 WAYS YOUR WEBSITE IS HARMING YOUR BRAND

 

Your company’s brand is your image in the eyes of the consumer, the qualities about you that set you apart from the rest. In short, your brand is your company’s personality. A strong brand can often be the success or failure of a great idea.

 

When it comes to websites, some businesses think all they need is an appealing design. Even an eye-catching website, however, may not be doing your brand any favors.

 

WHEN A WEBSITE NEGATIVELY AFFECTS BRANDING

 

These website mistakes may be harming your brand...


Via Jeff Domansky
Georgia Allen's insight:

coordinating all aspects of your IMC program is key in ensuring that your brand image is consistent. 

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Jeff Domansky's curator insight, September 28, 2014 1:50 AM

Six web mistakes that may be hurting more than they're helping on your website.

Rescooped by Georgia Allen from Brand Identity Belongs to the Consumer, and is Hard to Change
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Brand Identity Belongs to the Consumer, and is Hard to Change

Brand Identity Belongs to the Consumer, and is Hard to Change | Brand Identity | Scoop.it
Your brand identity is owned by your consumers. Even though it was you who spent years establishing a particular association in their minds, it is in their minds. They own it now. In other words, you were successful.

Via TheBrandAuthority
Georgia Allen's insight:

It is crucial for a brand to create a positive and lasting brand identity as consumer recall is fast!

 

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Warsha Lata's curator insight, October 2, 2014 5:02 AM

This article shows that brand identity is what your consumers think about you. Therefore when a company's build their brand identity they must be very careful. When circumstances change and your brand is still associated with what it used to be in the past if it is not modified. Therefore customers will still perceive your brand as negative/positive depending on what it used to be and will become very hard to re-position the brand. 

Brett Reid's curator insight, October 2, 2014 7:29 AM

another indepth article on  brand identity. This article explores the power of brand identity and what happens when circumstances change socially and your brand is now associated with negative influences.