Brand Identity
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Tatts Group

Tatts Group | Brand Identity | Scoop.it
Tatts is a global leader in the wagering, lotteries and gaming industries with an operational footprint extending across every State and Territory of Australia, throughout New Zealand and into the United Kingdom.
Andre Paquin's insight:

We in America can become so internally focused on ourselves as the center of the universe that sometimes we lose sight of the rest of the world. I learned this the hard way when visiting Milan a couple of years ago and discovered marketing, branding and corporate identity in the style of the Italians. The Medici's have been in the business of good design for hundreds of years. In America, we've discovered the value in just the past few decades. Tatts Group has recognized this same value in the land down under. The world is truly a global marketplace and depending where you stand your point of view only affords you so much vision. Keep your eyes open and watch for trends in places you never before considered. It will keep your perspective fresh.

 

I liked this identity for Tatts Group because of it's clarity and hidden visual cues. Take a look at the logo on this page and tell me if you can see the star or the asterisk or both. Nice touch.

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Brand Identity Concept for Tenuta Veneta

Brand Identity Concept for Tenuta Veneta | Brand Identity | Scoop.it
This project is by italian designer Manuel Bortoletti and it illustrates the brand identity of Tenuta Veneta, the name of a fictitious multifunctional structure which promotes the quality of the agri-food of the Italian region Veneto.
Andre Paquin's insight:

Again, the Italians demonstrate why design has been a part of their culture since the early days of Julius Cesar. Very sophisticated. Understated. A combination of hand crafted and typographic excellence. A brand made up out of thin air. Wonderful. Enjoy. Ciao Ciao.

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manuals 1: design & identity guidelines by unit editions - designboom | architecture & design magazine

manuals 1: design & identity guidelines by unit editions - designboom | architecture & design magazine | Brand Identity | Scoop.it
this comprehensive study of corporate identity design manuals features 21 examples from the 1960s to early 1980s.
Andre Paquin's insight:

Corporate Identity manuals. Bibles of corporate standardization created by designers so that company branding can be maintained by even the lowest common denominator. Theses "books" now live on as websites, locked and guarded by corporate marketers and doled out to in-house and external agencies who are charged with creating communications representing the company brand. The principles are still the same, but the "touch points" have expanded to include digital media and verbal language used throughout social media.

 

Designed simply enough, branding guidelines can help establish the face and the voice of the company and help build and maintain uniformity over time. Building brand awareness can only be a reality if the brand identity is consistently presented at every major touch point.

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Tormore Whisky – Single Malt Scotch Whisky, Speyside Whisky

Tormore - Speyside single malt Scotch whisky offers a light and varied taste across the casks available. Visit our website today to find out more.
Andre Paquin's insight:

I love typography done well. This slab serif face used to create the Tormore Distillery brand identity evokes a traditional heritage while being fresh and contemporary. I also love the use of white space. a lost art. Today's marketers are interested in getting maximum impact and messaging by occupying a quite zone reserved for focusing your eye on the brand. Well done.

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Bloom Corporate Identity

Bloom kids wear corporate identity includes Logo, stationary, Identity manual and marketing items.
Andre Paquin's insight:

Wonderful. Playful. Succinct. Hidden meaning's. Child audience – definitely. Apparel – didn't make a connection with me. Great documentation and guidelines for use. Almost hits the mark entirely. High scores at the very least. Great job, Ragheb.

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Why The Security Bug Heartbleed Has A Catchy Logo

Why The Security Bug Heartbleed Has A Catchy Logo | Brand Identity | Scoop.it
It's a simple logo for a terrifyingly esoteric bug. And that's entirely the point.
Andre Paquin's insight:

Even good branding happens to bad things. Heartbleed's logotype is a great example of simplified visual communication at it's best. Branding doesn't have to be sexy. It doesn't have to be be flashy. What it has to be is representative and the shortest distance between 2 points. You don't need a fancy Madison Avenue agency to validate what ought to be obvious. I strongly believe in the harmonious marriage of visuals and language to communicate effectively. In this case, visuals help me understand better what I'm looking at.

 

Controversial? What are your thoughts?

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Green Mountain Changes Name To Emphasize Keurig Brand | Articles | Vending Features | Vending Times Inc.

Green Mountain Changes Name To Emphasize Keurig Brand | Articles | Vending Features | Vending Times Inc. | Brand Identity | Scoop.it
TAGS: Keurig Green Mountain, KGM logo, single-cup coffee, GMCR Canada Holding Inc., Green Mountain Coffee Roasters Inc., GMCR, Keurig name change, Green Mountain Coffee name change, GMCR shareholders








WATERBURY, VT -- Green Mountain Coffee Roas
Andre Paquin's insight:

Interested to hear from you about Green Mountain Coffee's move to rebrand under Keurig. I certainly understand the recent trend in single cup brewing and that Keurig kind of owns the space, but Green Mountain Coffee,  a strong regional brand gets second billing. Not sure this was a wise brand strategy. Both brands are strong. One is a strong regional brand and the other more global. I think the combination waters down both brands. Keurig isn't seeing a bump because of Green Mountain in areas where Green Mountain is not a player and Green Mountain has taken a back seat in the battle of the brewers. Keurig doesn't make coffee, they make coffee brewers. Green Mountain doesn't make coffee brewers, they make coffee. Can anyone see an upside to this?

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6 Brand Strategies Most CMOs Fail To Execute

6 Brand Strategies Most CMOs Fail To Execute | Brand Identity | Scoop.it
The ground rules for branding are rapidly evolving. Social media, content marketing, the younger generation, second screening, thought-leadership and the demographic shift are just some of the many things that are challenging brands to think differently. Creating and sustaining customer trust and loyalty is more difficult than ever before. Building relationships with consumers has never been more challenging, with so much competition for their attention. Look at the constant barrage of pop-up and video ads that flash before our eyes every time we use our phones, turn on our computers or tablets. Whether you are a Fortune 500 company, business owner or entrepreneur, here are six brand strategies that all chief marketing officers (CMOs) must not ignore.
Andre Paquin's insight:

Excellent insights by Glenn Llopis here on this Forbes article on Brand Strategy. Read and enjoy.

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Cox Communications Brand Guidelines and Visual Identity System - YouTube

Andre Paquin's insight:

BrandFever has taken identity guidelines to the logical next step. They've created a short video to promote it's use to Cox Communications multiple audiences. I'm sure this video was easy to deploy and triggered traffic to their online branding site where information regarding the use of this identity system abounded. Bravo for this clever strategy. Very effective.

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New corporate identity for DTWM | Travel Daily ME

New corporate identity for DTWM | Travel Daily ME | Brand Identity | Scoop.it
Discover the World Marketing has unveiled a new corporate image, changing its logo and name to Discover…
Andre Paquin's insight:

How many brands can you name with "Discover" in it's name? How many of them are recognizable to the general public? This marketing firm modified it's name to focus on it's core business, but will run into trouble when people search for discover. One of the key principles in branding and corporate identity development centers around recognition and recall. Positioning relies heavily on implied messaging. Not sure if I should book my next vacation with them or not? What do you think?

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