Brand Expansion for Community
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Brand Expansion for Community
How brand expansion will put your city, neighborhood or special interest group on the digital map
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The Government Wants You to Innovate With Its New Social APIs

The Government Wants You to Innovate With Its New Social APIs | Brand Expansion for Community | Scoop.it
The federal government has released a new social API it's hoping entrepreneurs use to provide new services with government social data.
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Schools struggle to put social media in business curriculum | CBC News

Schools struggle to put social media in business curriculum | CBC News | Brand Expansion for Community | Scoop.it

Marketing experts and professors believe universities aren't working fast enough to include social media in their business curriculum.

 

Using Facebook and Twitter is one thing but being an expert in it is another, said one University of Windsor marketing professor.

 

'By the time you get a curriculum up, it's already passé.'— Vincent Georgie, marketing professor

 

Vincent Georgie said businesses are hungry for social media marketing graduates. However, schools are struggling to work it into their curriculum.

"It's definitely being worked in, it's just not being worked in fast enough," he said. "By and large, it's something that changes quickly. By the time you get a curriculum up, it's already passé."...


Via Jeff Domansky
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Jeff Domansky's curator insight, January 21, 2013 6:52 PM

it's not just business that's struggling to stay current with social media...

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7 Ways US Universities Use Social Media

7 Ways US Universities Use Social Media | Brand Expansion for Community | Scoop.it
Check out these creative examples of social media in higher education to build brand and engage community.  Julia Kuhn Mirza is Senior Communications Manager at…
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Michigan passes law to protect social networking accounts from employers

Michigan passes law to protect social networking accounts from employers | Brand Expansion for Community | Scoop.it
Michigan is the latest state to pass a bill that prevents employers and schools from requesting login information for social networks. Governor Rick Snyder signed House Bill 5523 on Friday, saying...
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Social media impressions may translate to votes - The Nation

Social media impressions may translate to votes - The Nation | Brand Expansion for Community | Scoop.it
Social media impressions may translate to votes The Nation Coincidentally the Pheu Thai Party's candidate for Bangkok governor, Pongsapat Pongcharoen, appears to be repeating this column's title in his campaign motto - "Social media are an...
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Public sector's role in branding - New Straits Times

Public sector's role in branding - New Straits Times | Brand Expansion for Community | Scoop.it
Public sector's role in branding
New Straits Times
KUALA LUMPUR: THE public sector has to play a vital role like the private sector to ensure the success of the nation as a brand, said Deputy Prime Minister Tan Sri Muhyiddin Yassin yesterday.
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Salt Lake City Schools Experiment with Social Media

Salt Lake City Schools Experiment with Social Media | Brand Expansion for Community | Scoop.it

"People check Facebook first thing in the morning," said Katie Blunt, an educational-technology specialist in Canyons. "They have alerts sent to their cell phones. They're on it throughout the day. If we want to get messages out to the community, we should go where parents already are, and that's Facebook."

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