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The 12 Brand Names of Christmas

The 12 Brand Names of Christmas | esSense threads | Scoop.it
‘Tis the season for exuberant gift-giving – and hefty advertising. ’Tis also the season in which a number of companies and brands have become closely associated with the Christmas holiday. Where di...
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Mediatel: Newsline: Why short-term metrics deliver tails, not rats

Mediatel: Newsline: Why short-term metrics deliver tails, not rats | esSense threads | Scoop.it
Just like a grizzly and failed measure to stop the bubonic plague, digital advertising is in danger of facing some unintended consequences, writes Zenith's Richard Shotton
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Follow the arrow: Hidden designs in famous logos

Follow the arrow: Hidden designs in famous logos | esSense threads | Scoop.it
The hidden arrow in FedEx's logo may be the result of an accident, but it has been admired as a pinnacle of graphic design ever since its creation in 1994.
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First Look: Starbucks debuts premium store format

First Look: Starbucks debuts premium store format | esSense threads | Scoop.it
Starbucks Corp. has opened its Reserve store, a new upscale format that combines higher-end coffees with freshly-made Italian goods and, in the afternoon and evening, cocktails.
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Mark Ritson: How KFC's marketers turned a chicken crisis into a brand triumph

Mark Ritson: How KFC's marketers turned a chicken crisis into a brand triumph | esSense threads | Scoop.it
The KFC chicken crisis could have been disastrous, but a rapid strategic response means it will benefit long-term from a boost in consumer demand.
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Heating’s cheating: why taste reigns supreme in the new chilli sauce scene

Heating’s cheating: why taste reigns supreme in the new chilli sauce scene | esSense threads | Scoop.it
The surge in interest in spicy condiments around the UK is not just about ludicrously hot concoctions – for many producers, it’s all about the flavour
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Inspector Insight » The Story of Thai Beauty

Inspector Insight » The Story of Thai Beauty | esSense threads | Scoop.it
In a recent cross-cultural survey, TapestryWorks talked to more than 1,200 women across four countries and, in this article, we focus on Thai women and their feelings about beauty. Thailand was one of four countries surveyed along with Australia, Indonesia and UK.
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Mark Ritson: Ignore all the waffle and set time aside for strategic thinking

Mark Ritson: Ignore all the waffle and set time aside for strategic thinking | esSense threads | Scoop.it
Instead of reading articles about the latest technological trends, marketers should spend that time on strategic thinking about their brand's goals.
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Aristotle was wrong and so are we: there are far more than five senses | Aeon Videos

Aristotle was wrong and so are we: there are far more than five senses | Aeon Videos | esSense threads | Scoop.it
Scientists have long known that there’s much more to our experience than the five senses (or ‘outward wits’) described by Aristotle – hearing, sight, smell, touch and taste. Yet the myth of five senses persists, perhaps because a clearer understanding of our sensory experience at the neurological level has only recently started to take shape. In this instalment of Aeon’s In Sight series, the British philosopher Barry C Smith argues that the multisensory view of human experience that’s currently emerging in neuroscience could make philosophising about our senses much more accurate, and richer, allowing philosophers to complement the work of scientists in important ways. But first, philosophy must catch up to the major advances being made in brain science.
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Inspector Insight » Morning Lift or Nighttime Gift: Indonesian Beauty Advertising

Inspector Insight » Morning Lift or Nighttime Gift: Indonesian Beauty Advertising | esSense threads | Scoop.it
Earlier this year, TapestryWorks collaborated with ABN Impact in Jakarta, to uncover the emotional journey of women’s beauty routines (read more here). As part of this work and client event, we also looked at women’s reactions to examples of advertising from beauty brands including Garnier,...
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Doctor Disruption » The Colour of an Enigmatic 2018?

Doctor Disruption » The Colour of an Enigmatic 2018? | esSense threads | Scoop.it
The Colour of an Enigmatic 2018? Dec 09 2017 Prince would be proud. Pantone have just announced their colour of the year and it’s purple, or rather it is Ultra violet, “… the most complex of all colors, because it takes two shades that are seemingly diametrically opposed — blue and red — and...
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Why Unilever Needs Love Beauty and Planet

Why Unilever Needs Love Beauty and Planet | esSense threads | Scoop.it
A small Unilever team joined Ashoka Changemakers, branding shop JKR, Vice's Carrot and Edelman to launch a "planet-friendly but efficacious" beauty brand.
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Tapping into Your Seventh Sense of Taste

Tapping into Your Seventh Sense of Taste | esSense threads | Scoop.it
A recent study by The Journal of Nutrition shows that the seventh sense of taste might be the perception of carbohydrates.
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'FCK with your logo if you want to make an impact'

'FCK with your logo if you want to make an impact' | esSense threads | Scoop.it
KFC's FCK ad shows that playing around with your logo in ads benefits both brand-building and sales objectives, argues creative director Ryan Wallman.
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YOU’RE A POET AND DON’T KNOW IT | Dave Trott's Blog

YOU’RE A POET AND DON’T KNOW IT | Dave Trott's Blog | esSense threads | Scoop.it
    O.J. Simpson was one of the most famous sportsmen in America. But in 1994 the police charged him with hacking his wife and her lover to
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Inspector Insight » What can brands learn from post-truth politics?

Inspector Insight » What can brands learn from post-truth politics? | esSense threads | Scoop.it
In Post Truth, Matthew d’Ancona lays out the ways in which modern politics, and life, show the increasing importance of emotional resonance over the inconvenient details of facts and realities.  After recent events around the world, no one should doubt that emotional resonance has the power to...
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Inspector Insight » Visualising Emotions: Measuring motivations simply, quickly and intuitively

Inspector Insight » Visualising Emotions: Measuring motivations simply, quickly and intuitively | esSense threads | Scoop.it
Measuring human motivations and emotions is difficult. Three reasons for this are that Verbal questions tend to rationalize responses Emotional language terms can be very difficult to translate Different cultures have different values More broadly, emotions are highly contextual and latest...
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The Sixth Taste?

The Sixth Taste? | esSense threads | Scoop.it
UC Santa Barbara researchers reveal humans and fruit flies can sense the taste of calcium. The researchers have identified a unique class of gustatory receptor neurons required to help taste calcium in Drosophila.
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A Pre-Pantone Guide to Colors: Dutch Book From 1692 Documents Every Color Under the Sun

A Pre-Pantone Guide to Colors: Dutch Book From 1692 Documents Every Color Under the Sun | esSense threads | Scoop.it


In 1963, the Pantone corporation began publishing a bi-yearly color guide, which divides and categorizes every color under the sun.
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Outfoxed by Small-Batch Upstarts, Unilever Decides to Imitate Them

Outfoxed by Small-Batch Upstarts, Unilever Decides to Imitate Them | esSense threads | Scoop.it
As more consumers shy away from giant brands, the maker of Dove soap and Hellmann’s mayonnaise targets so-called ankle biters with copycat ice cream and clove-oil toothpaste.
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Inspector Insight » The Meaning of Green – the Colour of Fate

Inspector Insight » The Meaning of Green – the Colour of Fate | esSense threads | Scoop.it
“So long as hope has anything of green.” – Dante “Green, how I want you green. Green wind. Green branches.” – Frederico Garcia Lorca Whether you live in the temperate climbs of the UK or nearer the equator in the tropics, one of the first associations with the colour green is with nature, trees...
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Surprising New Discoveries About Our Sense of Smell | Psychology Today

Surprising New Discoveries About Our Sense of Smell | Psychology Today | esSense threads | Scoop.it
New research shows that human smell can detect serious diseases.
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What’s Really Happening When You "Smell" Snow

What’s Really Happening When You "Smell" Snow | esSense threads | Scoop.it
Test your knowledge with amazing and interesting facts, trivia, quizzes, and brain teaser games on MentalFloss.com.
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The Five Biggest Myths of Consumer Psychology – Psychology of Stuff – Medium

The Five Biggest Myths of Consumer Psychology – Psychology of Stuff – Medium | esSense threads | Scoop.it
This was said by a senior marketer at a very large consumer brand, reacting to an idea from its’ advertising agency. This marketer assumed, as most do, that for an ad to work, it must pull people…
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Inspector Insight » Emotions are constructed just like our experience of the world

Inspector Insight » Emotions are constructed just like our experience of the world | esSense threads | Scoop.it
The latest science of the brain and emotions is rather disconcerting until you sit and think about it. What Lisa Feldman Barrett says about the working of our emotions is almost exactly the same story that I tell about perception in Brand esSense.
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Graphics Designing's curator insight, December 5, 2017 8:21 AM

logo design services are the key to your business and most companies are known for its logo.