Brand Development for College Students
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6 Ingredients for Your Next Perfect Social Media Post

6 Ingredients for Your Next Perfect Social Media Post | Brand Development for College Students | Scoop.it
The posts you share on Social Media are the key towards – increased engagement, traffic and awareness to your brand online. Many businesses and marketers often want to create posts which will bring…

Via Stefano Principato
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Marco Favero's curator insight, September 28, 2014 8:51 AM

aggiungi la tua intuizione ...

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Infographic: Get More Social Media Traffic by Use These Surprising Words

Infographic: Get More Social Media Traffic by Use These Surprising Words | Brand Development for College Students | Scoop.it
Do you know, the words can change the way people feel, changes the meaning, the mood and the motivation. And how about if you can use that words on your social media marketing efforts?

Via Brian Yanish - MarketingHits.com
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Jeff Domansky's curator insight, August 26, 2014 11:04 PM

Words matter and their impact varies by social media channel.

Beri Creative's curator insight, August 28, 2014 5:57 PM

The power of words - don't EVER underestimate it!

Laura Saavedra's curator insight, August 31, 2014 2:42 PM

It`s cool!

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What's in a Name? Three Ways to Develop Your Personal Brand

The "Other" Amber Newman
I've been married for more than 20 years. Only about a year ago, I stopped looking around for my mother-in-law when someone asks for "Mrs.
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How You Can Prepare for Twitter’s Potential Upcoming Changes

How You Can Prepare for Twitter’s Potential Upcoming Changes | Brand Development for College Students | Scoop.it
Twitter strategy might be shifting and the implications for our personal and business experience could be profound.

Source: www.businessesgrow.com

If you're in social media marketing, you probably cringe at the mention of the word EdgeRank. I know I do, because it makes me think of how frustrating it is that even the best of my brand's Facebook content might not be seen by more than 200 or 300 of our 57,000 fans unless I spend money to promote it.

Brace yourselves, social marketers, because algorithms just like Facebook's EdgeRank might be coming to Twitter. In this post by our friend Mark Schaeffer, you can learn about some of the reasons why Twitter is thinking about implementing this, including the pressure from investors now that Twitter has gone public.

Mark brings up some great points for both sides like the fact that, with so many active users, "an unfiltered news stream can seem overwhelming," but one of the best things about Twitter is that it's completely unfiltered because  it allows for news to break in real time; something we see happening more and more each day.

According to Mark - and most marketers including myself happen to agree - Twitter will ultimately end up implementing an algorithm that determines what updates you see depending on elements like trending topics and interaction history, which will make organic reach plummet which would effectively eliminate the main differentiator of Twitter from Facebook.

What can do you, then, to prepare for this change?   Continue reading →
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Higher Education Presidents to Follow

Higher Education Presidents to Follow | Brand Development for College Students | Scoop.it
Leadership competencies on college campuses are changing.  Positions like University Presidents are being challenged to explore communication avenues in order to connect countless communities inclu...
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