Email Marketing Today and Tomorrow
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The Secret to Protecting Your Brand Starts with Your Name

The Secret to Protecting Your Brand Starts with Your Name | Email Marketing Today and Tomorrow | Scoop.it
You want your business to stand out in the crowd. That’s why your brand should be highly memorable, emotionally compelling, and different from the rest.

Via jean-luc scherer
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Email Marketing Today and Tomorrow
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5 B2B Email Marketing Goals that Make or Break Results [VIDEO]

5 B2B Email Marketing Goals that Make or Break Results [VIDEO] | Email Marketing Today and Tomorrow | Scoop.it

In today's video, let's understand the 5 essential B2B email marketing goals and find out how they can make or break your results.


Via Anika Davis
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The ultimate B2B email marketing checklist

The ultimate B2B email marketing checklist | Email Marketing Today and Tomorrow | Scoop.it
When it comes to digital marketing, email remains king. According to WordStream, 59% of B2B marketers say email is their most effective channel for revenue generation, and 93% of B2B marketers surveyed by the Content Marketing Institute anticipate using email as their primary vehicle for content and information distribution this year.
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The Most Important Email Performance Metric That Marketers Aren’t Tracking

The Most Important Email Performance Metric That Marketers Aren’t Tracking | Email Marketing Today and Tomorrow | Scoop.it
I’m obsessed with tracking email marketing performance. From delivery, bounces, and open rates to click-throughs and unsubscribes, I track multiple metrics to analyze how well email is performing as a marketing channel.   But that should come as no surprise, right? Every best-in-class demand gen…
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6 Reasons to Use Email Marketing

6 Reasons to Use Email Marketing | Email Marketing Today and Tomorrow | Scoop.it
Here's why you can't afford to ignore email as a promotional tool.
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9 Tips That Get More People to Subscribe to Your Email

9 Tips That Get More People to Subscribe to Your Email | Email Marketing Today and Tomorrow | Scoop.it
Struggling to generate interest in your company's eNewsletter? Looking to generate a stronger following? Here guest blogger Jessica Meher shares a few great tips to get subscribers on board with your email marketing. Read on to get the scoop!
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What GDPR Means for Email Marketing

What GDPR Means for Email Marketing | Email Marketing Today and Tomorrow | Scoop.it
SmartFocus,a responsive messaging platform, has produced a white paper, IMPROVING CUSTOMER ENGAGEMENT, Through Time-Based Email Targeting,that will help any marketer who sends out emails contend with the new European data rules. SmartFocus analysed 1.4 billion marketing emails, based on aggregated, anonymized data from major UK-based retailers. The findings shed new light on the best times to contact different categories …
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Rescooped by massimo facchinetti from Outsourcing Network Intelligence - Revue de presse digitale
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L’email marketing, le canal d’acquisition et de fidélisation incontournable d’une stratégie marketing performante

L’email marketing, le canal d’acquisition et de fidélisation incontournable d’une stratégie marketing performante | Email Marketing Today and Tomorrow | Scoop.it
Canal de communication web historique, l’email marketing reste en 2018 un canal d’acquisition et de fidélisation incontournable dans une stratégie webmarketing globale. Relativement peu coûteux à mettre en place, voici 3 raisons pourquoi l’emailing devrait rester au cœur des stratégies marketing des entreprises en

Via OUTSOURCING NETWORK INTELLIGENCE
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OUTSOURCING NETWORK INTELLIGENCE's curator insight, April 24, 4:10 AM

L'emailing a toujours autant la côte malgré le RGPD...

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The Case For AI in Email Marketing 04/13/2018

The Case For AI in Email Marketing 04/13/2018 | Email Marketing Today and Tomorrow | Scoop.it
The Case For AI in Email Marketing - 04/13/2018
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7 Types of Emails Your Business Should Send

7 Types of Emails Your Business Should Send | Email Marketing Today and Tomorrow | Scoop.it

Let's explore seven of the key types of email that you should send to your subscribers, giving you the ability to turn them into profitable leads.

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40 B2B Sales Email Templates for Every Situation [Free PDF]

40 B2B Sales Email Templates for Every Situation [Free PDF] | Email Marketing Today and Tomorrow | Scoop.it

The examples cover most situations in B2B prospecting–from cold outreach all the way to requesting referrals. Here’s a few templates you can start with.

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Rescooped by massimo facchinetti from Technology in Business Today
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How to Boost Email Opens by 35% Using Artificial Intelligence

How to Boost Email Opens by 35% Using Artificial Intelligence | Email Marketing Today and Tomorrow | Scoop.it
Gumtree, an online classifieds website with millions of users, boosted email opens by 35% using AI. Here’s how they did it.

Via TechinBiz
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The Ultimate Email Marketing Personalization Checklist [nfographic]

The Ultimate Email Marketing Personalization Checklist [nfographic] | Email Marketing Today and Tomorrow | Scoop.it

Social Media Today
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Getting Personal: 3 Steps to Personalizing Your Automated Email Campaigns

Getting Personal: 3 Steps to Personalizing Your Automated Email Campaigns | Email Marketing Today and Tomorrow | Scoop.it
You'll win more business with personalized automated email campaigns -- here's how to do it.
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Rescooped by massimo facchinetti from Brand Strategy and Marketing
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Email Deliverability Best Practices | Mail Monitor

Email Deliverability Best Practices | Mail Monitor | Email Marketing Today and Tomorrow | Scoop.it

To help you get it right, we’ve put together our list of best practice tips and processes to improve your overall email deliverability rate and ensure that your marketing emails land at their desired location…..the inbox!


Via Rebecca Downing
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Rebecca Downing's curator insight, May 23, 11:02 AM

Great tips for best practice on email deliverability. 

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5 Brilliant Strategies to Drive Sales from Email Marketing

5 Brilliant Strategies to Drive Sales from Email Marketing | Email Marketing Today and Tomorrow | Scoop.it
Maximise your sales and revenue by utilizing these 5 brilliant email marketing strategies: segmentation, personalization, engagement and clear call to actions.
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Rescooped by massimo facchinetti from Online Marketing Tools
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Google Drive’s Redesign Matches The New Gmail

Google Drive’s Redesign Matches The New Gmail | Email Marketing Today and Tomorrow | Scoop.it
Google recently overhauled Gmail with a fresh revamp and new functions. Now the company is following on from that and rolling out an update to how Google Drive will look on the web. There’s no chan…

Via Online Marketing
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4 Changes You Need to Make Now to Comply With the EU's Tough New Data Law

4 Changes You Need to Make Now to Comply With the EU's Tough New Data Law | Email Marketing Today and Tomorrow | Scoop.it
Non-compliance can lead to hefty fines whether your company is based in the European Union or not.
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7 Email Marketing Funnel Ideas for Turning More Subscribers into Customers - #EmailMarketing -

7 Email Marketing Funnel Ideas for Turning More Subscribers into Customers - #EmailMarketing - | Email Marketing Today and Tomorrow | Scoop.it
If you're trying to nudge your prospects to turn them into customers, these seven ideas can help.
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Nine top GDPR tips for email marketing

Nine top GDPR tips for email marketing | Email Marketing Today and Tomorrow | Scoop.it
It's not all doom and gloom - here's how you can make GDPR work for you
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Comment créer des campagnes emailing conformes au RGPD ?

Comment créer des campagnes emailing conformes au RGPD ? | Email Marketing Today and Tomorrow | Scoop.it
Pour créer des campagnes emailing conformes au RGPD , gérez vos listes de contacts avec attention et optimisez votre processus de désinscription.
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7 Ways Images Can Improve Email Campaign Conversions - GetResponse Blog

7 Ways Images Can Improve Email Campaign Conversions - GetResponse Blog | Email Marketing Today and Tomorrow | Scoop.it
Of course, photos make your newsletter more appealing to readers. But images do more than just make your email marketing more visually attractive. They also increase click-through rates!
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Get More IT Leads: The Things You Should (or Must) Know About Email Marketing

Get More IT Leads: The Things You Should (or Must) Know About Email Marketing | Email Marketing Today and Tomorrow | Scoop.it

No one can doubt the value of email in lead generation. If anything, email marketing is still an important strategy being pursued by those in the IT arena.

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Rescooped by massimo facchinetti from Entrepreneurship, Social Media and Digital Marketing
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Conversations and Email Marketing: What's the Relationship?

Conversations and Email Marketing: What's the Relationship? | Email Marketing Today and Tomorrow | Scoop.it
Having a great conversation is as much a part of email marketing as your subject line. So how do you create a relationship between your email marketing and your conversations?

Via Jay
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15 of the Best Email Marketing Campaign Examples You’ve Ever Seen

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely…

Via Nicholas Bodell
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Rescooped by massimo facchinetti from Communication digitale - Médias sociaux
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8 Sites d’Exemples d’Emails pour vous Inspirer dans la création de vos Newsletters

8 Sites d’Exemples d’Emails pour vous Inspirer dans la création de vos Newsletters | Email Marketing Today and Tomorrow | Scoop.it
Emailing.biz est LE portail d’information sur l’emailing (ou email marketing). Découvrez toutes les actualités, infos, conseils de l’emailing ainsi que les bonnes pratiques pour la création et l’envoi de newsletter.

Via Jérôme G, Valérie Sanchez
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