Brand Development
4 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Solange Deschatres
Scoop.it!

A New Era Of “The Good Ol’ Days”

A New Era Of “The Good Ol’ Days” | Brand Development | Scoop.it
Andy Griffith is gone. The days of local bakeries, corner stores and community are over. People don’t have time for pleasantries. They want convenience, a quick transaction, an attractive off...
more...
No comment yet.
Rescooped by Solange Deschatres from Internet Marketing Strategy 2.0
Scoop.it!

Research Says It: Traditional Marketing Is Dead

Research Says It: Traditional Marketing Is Dead | Brand Development | Scoop.it

Robin Good: If you still think that there's no better way to promote your product and services other than via banner ads and traditional "broadcast"-type marketing approaches, think again. Data and research studies now confirm what many have been saying for a long time.

 

Traditionally advertising, PR and marketing as you know them, are working less and less.

 

From the original article on HBR: "Traditional marketing — including advertising, public relations, branding and corporate communications — is dead.


Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear.


First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant."

 

But if it is true that traditional marketing is dead, what will replace it?

 

"There's a lot of speculation about what will replace this broken model — a sense that we're only getting a few glimpses of the future of marketing on the margins.


Actually, we already know in great detail what the new model of marketing will look like. It's already in place in a number of organizations."

 

The solution pivots around four key points:

 

1. Restore community marketing.

2. Find your customer influencers.


3. Help them build social capital.


4. Get your customer advocates involved in the solution you provide.

 

And you can read more what are the key characterizing trait of this new model by reading the full article.

 

 

Good article. Recommended. 8/10

 

Full article: http://blogs.hbr.org/cs/2012/08/marketing_is_dead.html

 

(Image credit: Shutterstock)


Via Robin Good
more...
satish01's comment, February 19, 2013 5:16 AM
prologicwebsolutions.com