Brand Development
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11 Of The Best Strategic Brand Partnerships In 2014 - Forbes

11 Of The Best Strategic Brand Partnerships In 2014 - Forbes | Brand Development | Scoop.it
Marketing partnerships & co-branding involving tech, fashion, and retail can increase brand awareness, distribution, marketing , and enhance brand imagery
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CVS's Decision To Dump Tobacco Delivers On Its Brand

CVS's Decision To Dump Tobacco Delivers On Its Brand | Brand Development | Scoop.it
Just yesterday, I spent the morning with 75 senior marketers at a major healthcare system discussing how the best companies deliver on their brand's positioning.
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Brand citizenship: a win-win for consumers, businesses and society - The Guardian (blog)

Brand citizenship: a win-win for consumers, businesses and society - The Guardian (blog) | Brand Development | Scoop.it
“The Guardian (blog) Brand citizenship: a win-win for consumers, businesses and society The Guardian (blog) Insights from our ongoing CultureQ research project in the UK and US indicate that this cultural shift is leading to a new model for brand...”
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A 10 Point Checklist for a Solid Content Marketing Strategy

A 10 Point Checklist for a Solid Content Marketing Strategy | Brand Development | Scoop.it
“A strategy is a well thought out plan that has a specific goal as its aim. Great marketing content with no strategy is like having a car with no keys, you can’t go anywhere unless you can turn the car on. With content marketing, you can’t get...”
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A Rock-solid Brand Development Strategy Is Simple. Really. - Kelsey

A Rock-solid Brand Development Strategy Is Simple. Really. - Kelsey | Brand Development | Scoop.it
“It’s a fact – Building a strong brand drives higher profits directly to your bottom line. Although it’s a long process, getting there doesn’t have to be difficult.”
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Social media kiosk helps companies shape their brand

Social media kiosk helps companies shape their brand | Brand Development | Scoop.it
“Social media kiosk helps companies shape their brand The Desert Sun Used at large public events — such as trade shows, sporting events or music festivals — ilyk is aimed at helping companies build brand, gather broad demographic data or control...”
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Cunard to ditch price focus in marketing campaigns

Cunard to ditch price focus in marketing campaigns | Brand Development | Scoop.it
“Cunard to ditch price focus in marketing campaigns Travel Weekly UK Cunard is to shift its marketing away from price and underline its position as an iconic British luxury brand.”
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Marriott Hopes Its Autograph Collection Brand Will Boost Its Cool Factor

Marriott Hopes Its Autograph Collection Brand Will Boost Its Cool Factor | Brand Development | Scoop.it
“The story behind Marriott Hotels’ Autograph Collection begins during one of those perfect spring days in Savannah, GA back in 2005 when indie hotelier Rich (#Cool how this #brand has evolved within@Marriott.”
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How To Build a Brand Development Strategy That Works

“How to Build a Brand Development Strategy That Works http://t.co/Bsyny7KVa9”
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Branding Strategy Insider | Brand Positioning Through Memories

Branding Strategy Insider | Brand Positioning Through Memories | Brand Development | Scoop.it
The more often a customer comes into contact with your brand, the more consistent the memory needs to be. That’s because brands that frequently interact with their customers have the power of habit on their side.
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Brand Positioning 101: A Coke Case Study

Brand Positioning 101: A Coke Case Study | Brand Development | Scoop.it
Positioning is the DNA of a brand. It defines its personality, look, feel, and message.  Everything that touches consumers should flow from this strategic blue… (Brand Positioning 101: A Coke Case Study: when Mello Yello - ain't!
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Brand Development | Digital Ethos

Brand Development | Digital Ethos | Brand Development | Scoop.it
A brand ultimately needs to become that ‘entity’ by which a company or organization is known and recognized. It can be comprised of visual, verbal, audial and other sensory components. It can start out simple and grow to become more complex.

Via Alison D. Gilbert
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Alison D. Gilbert's curator insight, January 5, 2014 5:03 PM

One of my favorite branding project was for the Charrette Corporation. Their recognition was seamless. They branded everything from pencils to delivery vans and eventually 18 wheelers. This post shows some of their work.

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The power of the dark side: of passion and products, sins and sales - Livemint

The power of the dark side: of passion and products, sins and sales - Livemint | Brand Development | Scoop.it
The power of the dark side: of passion and products, sins and sales Livemint Brands in a category could be sinful or virtuous depending on the position they take, and could be positioned on the inner wheel ( Wheel of Sin™) or the outer (Wheel of...
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How Starbucks, Walmart And IBM Launch Brands Internally And What You Can Learn From Them

How Starbucks, Walmart And IBM Launch Brands Internally And What You Can Learn From Them | Brand Development | Scoop.it
This article is by John F. Marshall, senior partner, Global Director of Strategy, Lippincott. Last year, for well over 100 brands, it was time for a new brand positioning and marketing message.

Via Marc Wachtfogel, Ph.D.
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The Franchise and the Brand

“Will They Survive in the Collaborative Economy (The Franchise and the Brand — Business: Startup, Development, Research Data, etc — Medium http://t.co/s1JoWQyLBr)...”
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How Local Franchises Are Becoming International Brands

“There's a certain cachet to franchises that become international brands. It means the company has the finances, expertise and confidence to translate a franchise concept for a foreign culture.”
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Skin Story: The Brand Development of Victoria's Secret

Skin Story: The Brand Development of Victoria's Secret | Brand Development | Scoop.it
“Victoria's Secret is a prime example of a company that's created a powerful and successful brand. Read about the success of VS here. (Did you know that 2/3 of the viewing audience of the Victoria's Secret Fashion Show is female?”
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Naming Your Business? Consider These 3 Points First

Naming Your Business? Consider These 3 Points First | Brand Development | Scoop.it
“Entrepreneur Naming Your Business? Consider These 3 Points First Entrepreneur Pick the wrong name--one that doesn't resonate with customers, is difficult to pronounce or spell or is too close to another business's name--and it could have major...”
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McDonald's: Brand Revamp With Beef Sustainability

McDonald's: Brand Revamp With Beef Sustainability | Brand Development | Scoop.it
“Entrepreneur McDonald's Corporation (MCD): McDonald's: Brand Revamp With Beef ...”
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Banks developing signature fragrances - San Francisco Chronicle

Banks developing signature fragrances - San Francisco Chronicle | Brand Development | Scoop.it
“Banks developing signature fragrances San Francisco Chronicle "Relatively few banks use olfactory branding, but probably more than you might think," said Jennifer Dublino, vice president of development for Scent World Events, which advises brands...”
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Understanding brand positioning | Added Value - Source

Understanding brand positioning | Added Value - Source | Brand Development | Scoop.it
“ Understanding brand positioning and techniques for effective brand positioning. First some clarification may be needed of what we mean by brand positioning as e”
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Caring as a business tool: humanising companies with empathy - The Guardian

Caring as a business tool: humanising companies with empathy - The Guardian | Brand Development | Scoop.it
“The Guardian Caring as a business tool: humanising companies with empathy The Guardian The brand Sunsilk, for instance, discovered that hair is a key part of image for young, emerging, middle-class women who want to craft their own paths in a world...”
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The Doughnut Paradox: Indulgence Positioning in a World Obsessed With Health and Wellness - Analyst Insight from Euromonitor International

The Doughnut Paradox: Indulgence Positioning in a World Obsessed With Health and Wellness - Analyst Insight from Euromonitor International | Brand Development | Scoop.it
Analyst Insight by Elizabeth Friend - Senior Foodservice Analyst Follow @ElizabethF_EMI Every year health and wellness is one of the top trends in foodservice.
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When the going gets tough - Business Standard

When the going gets tough
Business Standard
Going by marketing guru Al Ries, co-founder, Ries & Ries, the best time to change a brand's positioning is when things are going well, and when the brand is gathering momentum.
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