Brand content in marketing
79 views | +0 today
Follow
Brand content in marketing
les contenus produits directement par une marque à des fins de communication publicitaire et d’image
Curated by Bahia Nar
Your new post is loading...
Your new post is loading...
Rescooped by Bahia Nar from Content Creation, Curation, Management
Scoop.it!

The History of Content Marketing #Infographic

The History of Content Marketing #Infographic | Brand content in marketing | Scoop.it
If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been.

As we pointed out when CMI shared its History of Content Marketing infographic in 2012, brands have been telling their stories to audiences for hundreds of years. Not to mention that storytelling itself is one of the oldest forms of communication.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
more...
Brian Yanish - MarketingHits.com's curator insight, July 2, 2016 1:14 PM

Interesting infographic showing how content has changed over the years.

Scooped by Bahia Nar
Scoop.it!

50 Stats You Need to Know About Content Marketing

The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources pl…
more...
No comment yet.
Scooped by Bahia Nar
Scoop.it!

Etude sur 14 campagnes de branded entertainment français...

Dans le cadre de l'évènement PARIS 2.0 des 5, 6 et 7 mars à la Gaité Lyrique "60 campagnes de branded entertainment présentées par les annonceurs et leurs pa...
more...
No comment yet.
Scooped by Bahia Nar
Scoop.it!

User generated content, une touche sociale pour booster vos contenus

User generated content, une touche sociale pour booster vos contenus | Brand content in marketing | Scoop.it
Prisé, recherché et adoré, le user generated content (UGC) est désormais partie prenante de la stratégie de contenu sur le web. Explications.
more...
No comment yet.
Scooped by Bahia Nar
Scoop.it!

Brand content,miser sur des contenus exclusifs

Brand content,miser sur des contenus exclusifs | Brand content in marketing | Scoop.it
Avec une stratégie de brand content, les marques ne se contentent plus d'utiliser des contenus éditoriaux existants. Elles créent, produisent ou font produire du contenu pour devenir un média à part entière et accroître leur notoriété.
more...
No comment yet.
Scooped by Bahia Nar
Scoop.it!

Comment bloguer ? L'exemple de Coca-Cola

Comment bloguer ? L'exemple de Coca-Cola | Brand content in marketing | Scoop.it
Ashley Callahan nous donne une vue à l'intérieur des grandes lignes directrices utilisées par Coca-Cola pour créer un contenu que les gens vont apprécier lire.
more...
No comment yet.
Scooped by Bahia Nar
Scoop.it!

3 Branded Content Formats that Will Rule in 2014

3 Branded Content Formats that Will Rule in 2014 | Brand content in marketing | Scoop.it
Marketing strategies, publishing partners — everything's up for debate as we gauge where to focus our branded content energies in the months to come. We know that investments in social media are on...
more...
No comment yet.
Scooped by Bahia Nar
Scoop.it!

Content marketing : 6 tendances fortes pour 2014

Content marketing : 6 tendances fortes pour 2014 | Brand content in marketing | Scoop.it
Le site Digital Marketing Philippines a recoupé plusieurs données afin de proposer une infographie sur les six…
more...
No comment yet.
Scooped by Bahia Nar
Scoop.it!

Le «brand content», nouvel eldorado de la publicité

Le «brand content», nouvel eldorado de la publicité | Brand content in marketing | Scoop.it
À l'heure des réseaux sociaux, les marques doivent changer leur rapport avec les consommateurs.
more...
No comment yet.
Scooped by Bahia Nar
Scoop.it!

Content Marketing Essentials: Writing Content for Consumers’ Interests! | XPLAIN

Content Marketing Essentials: Writing Content for Consumers’ Interests! | XPLAIN | Brand content in marketing | Scoop.it
Content Marketing Essentials: Writing Content for Consumers’ Interests!
more...
No comment yet.
Scooped by Bahia Nar
Scoop.it!

Paid, Owned, Earned And The Battle For Content

Paid, Owned, Earned And The Battle For Content | Brand content in marketing | Scoop.it
Stan Magniant discuses paid, earned and owned media; and the battle for content.
more...
No comment yet.
Scooped by Bahia Nar
Scoop.it!

Content Marketing: How to Attract People With Content

Content Marketing: How to Attract People With Content | Brand content in marketing | Scoop.it
Social Media Marketing Podcast 61, in this episode Joe Pulizzi shares why a content marketing strategy is important for your business.
more...
No comment yet.
Scooped by Bahia Nar
Scoop.it!

Le contenu de marque comme service complémentaire de l'offre intégré dans une fonction - Brand Content

Le contenu de marque comme service complémentaire de l'offre intégré dans une fonction - Brand Content | Brand content in marketing | Scoop.it
Le contenu est une composante souvent indissociable de l’offre des marques. Si vous achetez un barbecue Weber, difficile de vous passer de la “Bible Weber”, livre qui donne toutes les recettes et les conseils de préparation.
more...
No comment yet.
Scooped by Bahia Nar
Scoop.it!

Digital marketing in 2016: Trends, tips and the new role of content

Digital marketing in 2016: Trends, tips and the new role of content | Brand content in marketing | Scoop.it
Here is our list of trends and tips for blogging, producing video, running social media, designing graphics and writing longform pieces in 2016.
more...
No comment yet.
Scooped by Bahia Nar
Scoop.it!

Real-Time Marketing vs Real-Time Content: Do You Know the Difference? - The Social Media Monthly

Real-Time Marketing vs Real-Time Content: Do You Know the Difference? - The Social Media Monthly | Brand content in marketing | Scoop.it
Real-Time Marketing vs Real-Time Content: Do You Know the Difference? By Sam Fiorella   This time last year, marketing strategists and bloggers declared 2013 the “year of real-time marketing.” These marketers felt vindicated when Oreo famously reassured everyone that we could still “dunk in the dark” when the lights when out in the stadium during …
more...
No comment yet.
Scooped by Bahia Nar
Scoop.it!

Why content marketing needs content strategey

My slides from the Content Marketing Show, 8th November 2013. In my talk, I explain the difference between content strategy and content marketing, and look a...
more...
No comment yet.
Scooped by Bahia Nar
Scoop.it!

Content marketing should focus on engagement & sentiment

Content marketing should focus on engagement & sentiment | Brand content in marketing | Scoop.it
Recent data backs up the idea that, as far as social media marketing is concerned, it's all about quality - not quantity.
more...
No comment yet.
Scooped by Bahia Nar
Scoop.it!

Will content kill traditional ad models? | Advertising news | Campaign

Will content kill traditional ad models? | Advertising news | Campaign | Brand content in marketing | Scoop.it
Will content kill traditional ad models?. Campaign, first for advertising & creative news
more...
No comment yet.
Scooped by Bahia Nar
Scoop.it!

Content Marketing Lessons from Kevin Spacey - Don't Let Your Conten...

Content Marketing Lessons from Kevin Spacey - Don't Let Your Content Marketing Strategy be a House of Cards! Sage advice from Kevin Spacey and some of his ch...
more...
No comment yet.
Scooped by Bahia Nar
Scoop.it!

Five brands with effective content strategies

Five brands with effective content strategies | Brand content in marketing | Scoop.it
Ad campaigns come and go, but stories endure. As the Pulitzer Prize-winning audio historian, Studs Terkel, said: “People are hungry for stories. It’s part of our very being. Storytelling is a form of history, of immortality too.
more...
No comment yet.
Scooped by Bahia Nar
Scoop.it!

La pertinence du marketing de contenu

La pertinence du marketing de contenu | Brand content in marketing | Scoop.it
La pertinence du marketing de contenu, ou comment déterminer la pertinence d'un contenu marketing rédactionnel.
more...
No comment yet.
Scooped by Bahia Nar
Scoop.it!

Go Viral on the Social Web: The Definitive How-To guide!

Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you th
more...
No comment yet.
Scooped by Bahia Nar
Scoop.it!

Content marketing in the age of crap

Doug Kessler rocked the house in London with his presentation at IMUK13 on the need for achieving remarkable in the age of content marketing
more...
No comment yet.
Scooped by Bahia Nar
Scoop.it!

Infographie : L'histoire du content marketing

Infographie : L'histoire du content marketing | Brand content in marketing | Scoop.it
Le content marketing n'est pas une nouveauté.
more...
No comment yet.