Brand Content - Inbound Marketing
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Brand Content - Inbound Marketing
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Curated by Valérie March
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Starbucks se lance dans le brand content

Starbucks se lance dans le brand content | Brand Content - Inbound Marketing | Scoop.it
Pour sa première campagne de contenus originaux, la marque vise à nous redonner de l’optimisme en jouant sur la beauté de l’engagement citoyen.
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Infographic: Don’t Outsource Content Creation—In-Source It!

Infographic: Don’t Outsource Content Creation—In-Source It! | Brand Content - Inbound Marketing | Scoop.it
In the current climate where content is voraciously consumed, finding original, engaging, and relevant content that connects with your audience can be chall
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6 Reasons Why You Should Create a Content Calendar

6 Reasons Why You Should Create a Content Calendar | Brand Content - Inbound Marketing | Scoop.it
6 reasons why content marketers should create a content marketing
calendar.
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Ma nouvelle collaboration avec Intermarché et un joli concours !

En collaboration avec Intermarché. Participer au concours ici : https://lc.cx/4nY6 Voir mon article sur le blog par là : https://lc.cx/4nYv Me suivre : BLO
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Le blog de marque est-il encore utile ?

Le blog de marque est-il encore utile ? | Brand Content - Inbound Marketing | Scoop.it
Pas ringard pour un sou mais pas forcément optimisé, le cybercarnet peut même encore permettre d’impacter directement les ventes en fidélisant le consommateur par le contenu. Comment ?
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How to Write Better Headlines [Infographic]

How to Write Better Headlines [Infographic] | Brand Content - Inbound Marketing | Scoop.it
Want more traffic to your blog? Here are some tips for writing more compelling headlines.
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Hyundai Will Air Sci-Fi Short Film During Commercial Breaks - PSFK

Hyundai Will Air Sci-Fi Short Film During Commercial Breaks - PSFK | Brand Content - Inbound Marketing | Scoop.it
In the ad breaks of TNT's Legends pilot, a three-part story will feature the all-new Genesis model
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Influencia - Media - Le brand content en temps réel de Carambar

Influencia - Media - Le brand content en temps réel de Carambar | Brand Content - Inbound Marketing | Scoop.it
Avec sa campagne Good Luck Carambar, le caramel cacaoté a tenté le documentaire en temps réel. En prenant le risque du " brand doc ", la marque a-t-elle lancé un nouveau genre ? INfluencia a voulu faire le bilan sur cet emballage marketing en rencontrant sur place, à Los Angeles, l'agence Fred&Farid en charge du dispositif
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Content Marketing : objectifs, stratégies, indicateurs, ROI… retours d’expérience (1/3)

Content Marketing : objectifs, stratégies, indicateurs, ROI… retours d’expérience (1/3) | Brand Content - Inbound Marketing | Scoop.it

Si la plupart des marques ont appris à communiquer efficacement sur leurs offres, nombreuses sont encore celles qui peinent à établir un contact durable avec leurs cibles. Cela est souvent dû à une communication autocentrée. Le marketing de contenu est une réponse à ce problème.


Via Tarsus France, Smartwords
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Smartwords's curator insight, April 16, 2014 3:38 AM

Lors du salon e-marketing 2014, trois professionnels ont partagé leurs retours d'expérience sur le marketing de contenu dans leurs sociétés (Décathlon, Univeral Music et Webedia).

Smartwords's comment, April 22, 2014 8:59 AM
Merci pour le rescoop, Valérie ! La suite de notre série de billets est disponible : http://www.smartwords.eu/penser-sa-strategie-de-content-marketing-salon-emarketing-2_3/
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Rendez-Vous en Terre Inconnue : une leçon d’Inbound Marketing | Le Cercle Les Echos

Rendez-Vous en Terre Inconnue : une leçon d’Inbound Marketing | Le Cercle Les Echos | Brand Content - Inbound Marketing | Scoop.it
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21 Unbelievable B2B Content Marketing Statistics

21 Unbelievable B2B Content Marketing Statistics | Brand Content - Inbound Marketing | Scoop.it
B2B companies continue to be interested in content marketing as a means to connect with their prospects and customers, as a first step to generate leads with content and social media. While last ye...
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The 7 Key Components of a Knockout Infographic [INFOGRAPHIC]

The 7 Key Components of a Knockout Infographic [INFOGRAPHIC] | Brand Content - Inbound Marketing | Scoop.it
This infographic about infographic creation (how meta!) from Socially Sorted supplies some great tips for creating knockout infographics of your own.
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Three Types of Video That Marketers Need to Have on Their Company Website

Three Types of Video That Marketers Need to Have on Their Company Website | Brand Content - Inbound Marketing | Scoop.it
Content - You spend time and money getting people to your website so you can educate them on your offering and make a sale. And yet, your website is probably fille
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Burberry encourage ses clients à utiliser Snapchat - snapcode et brand content exclusif

Burberry encourage ses clients à utiliser Snapchat - snapcode et brand content exclusif | Brand Content - Inbound Marketing | Scoop.it
Burberry est la première marque qui estampille ses produits avec des QR-codes, appelés Snapcode. Cette fonctionnalité de Snapchat donne accès à des contenus exclusifs aux clients qui se rendent en magasin. Une façon de faire de Snapchat un outil de Brand Content attractif.
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Des astuces beauté et les coups de coeur de @Natacha_birds avec Intermarché !

Des astuces beauté et les coups de coeur de @Natacha_birds avec Intermarché ! | Brand Content - Inbound Marketing | Scoop.it
La blogueuse beauté Natacha Birds partage ses coups de coeur et astuces beauté sur moncahierbeaute.intermarche.com avec Intermarche #moncahierbeaute #natachabirds
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Brand content  : le Dark Web expliqué aux

Brand content  : le Dark Web expliqué aux | Brand Content - Inbound Marketing | Scoop.it
Vous voulez comprendre le côté sombre d’Internet et les ficelles de la cybercriminalité ? Norton vous scotche devant l’écran avec une web-série documentaire qui constitue un modèle de brand content.
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Influencia - Marques ou médias : à qui revient la palme du référencement ?

Influencia - Marques ou médias : à qui revient la palme du référencement ? | Brand Content - Inbound Marketing | Scoop.it
Influencia - Dans l'univers foisonnant des sites des médias, des marques, des e-commerçants… quelles sont les typologies des contenus et les marques les plus visibles pour les internautes ? Quels sont ceux qui profitent le mieux des marronniers de rentrée pour acquérir du trafic ? Les médias emportent la donne selon le baromètre « SEO « Rentrée » », réalisé par Hopscotch.
Valérie March's insight:

importance et impact d'une stratégie d'éditorialisation

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​This Is How You Write a Content Strategy That Works

​This Is How You Write a Content Strategy That Works | Brand Content - Inbound Marketing | Scoop.it
Everywhere you look, people are talking about content strategy. These two words—both buzzy in their own right—have joined forces to form one juggernaut buzz-phrase that’s sweeping the internet. And yet, despite all the discussion and hype, we’re still swimming in a bog of ambiguity and confusion over what “content strategy” actually means.
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Beldent Almost identical - YouTube

Beldent Almost identical - YouTube | Brand Content - Inbound Marketing | Scoop.it
Valérie March's insight:

Publiée Nov 2013

4 millions de vues en juin 2014

 

Del Campo Saatchi & Saatchi's 'Almost Identical' exhibit demonstrates that gum chewing isn't bad for the image.

 

Buenos Aires - An age-old social stigma says that chewing gum gives a bad impression. But is that true? Beldent debunks this myth and offers proof using a real-life experiment, in a new and unique campaign conceived by Del Campo Saatchi & Saatchi.

On October 1st at the Museum of Contemporary Art in Buenos Aires, Beldent recruited five sets of twins for an installation called “Almost Identical”, where the twins themselves were the art on display. The twins in each set were dressed and styled exactly the same except for one difference: one twin was chewing a piece of gum during the entire event.

Throughout the day, museum-goers participated in an interactive exhibit, answering questions concerning the image of the two twins in each set.

Of the 481 people who participated in the experiment, 73% favoured those twins who chewed gum, proving that chewing gum doesn’t give a bad impression. In fact, it does the opposite.

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Quality Content Is Critical for SEO

Quality Content Is Critical for SEO | Brand Content - Inbound Marketing | Scoop.it
Marketing professionals are finding that quality content is the most effective search engine optimization tactic. But this doesn’t mean it’s easy. According to recent research, it’s also the most difficult tactic to execute.
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Good Luck Carambar

Good Luck Carambar | Brand Content - Inbound Marketing | Scoop.it
La petite blague Carambar se lance un énorme défi, faire rire les USA. Soutenez notre folle mission !
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WestJet - YouTube

WestJet - YouTube | Brand Content - Inbound Marketing | Scoop.it
Thanks to a team of merry WestJetters and the power of technology, we've learned that miracles really do happen. Read our blog post to learn more about this ...
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#BtoB Influencia - à ne pas manquer - TEN N°12 by Fotolia : " Unfinished Sympathy "

#BtoB Influencia - à ne pas manquer - TEN N°12 by Fotolia : " Unfinished Sympathy " | Brand Content - Inbound Marketing | Scoop.it
La saison 2 de TEN, qui affiche depuis le commencement un record de téléchargements (près de 281 501), clôture sa tournée mondiale en France.
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Kapost Top 50 (classement des marques développant du contenu de marque)

Kapost Top 50 (classement des marques développant du contenu de marque) | Brand Content - Inbound Marketing | Scoop.it
The Kapost 50 celebrates the best content marketing brands based on the quality and frequency of new content, audience engagement and creativity.
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