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News about copywriting evolution in France and abroad.  Evolution de l'univers de la rédaction web, en France et ailleurs.
Curated by Touhfat M
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Why Video Marketing's Popularity Is Great News for Writers

Why Video Marketing's Popularity Is Great News for Writers | Brand content | Scoop.it
Writing - The popularity of videos doesn't signal the end of the written word. In fact, writers have an advantage in a world that loves videos.
Touhfat M's insight:
"Loin d'être menacé par le succès des contenus multimédias, le rédacteur web bénéficie d'une fenêtre de choix pour donner un aperçu de son talent."
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Sémiologie? Bien choisir comment illustrer son contenu Web

Sémiologie? Bien choisir comment illustrer son contenu Web | Brand content | Scoop.it

Le terme savant de « sémiologie » désigne quelque chose de très simple : une étude, une charte Image. Comment bien illustrer ses contenus Web?

Touhfat M's insight:

Une analyse de sa cible et de ses objectifs est nécessaire pour choisir l'image qui illustrera l'article d'un blog. Cet article détaille les critères à prendre en compte pour que l'image parle autant que les mots. 

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Content is king. Learn how to make video central to your content strategy.

Content is king. Learn how to make video central to your content strategy. | Brand content | Scoop.it
Register for today's Webinar at 2pm EDT. Content is king. Learn how to make video central to your content strategy http://t.co/OUyu11olbh
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Social Media Strategy | Social Media Today

Social Media Strategy | Social Media Today | Brand content | Scoop.it
How to recognize those without a social media strategy. (Social Media Strategy is like writing a paper.
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How to Build a Content Marketing Strategy

How to Build a Content Marketing Strategy | Brand content | Scoop.it
As successful link building tactics change, companies and clients alike are seeking to understand how certain forms of link building can be translated into long-term content marketing campaigns.
Touhfat M's insight:

Transformez votre marque en un média

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Content Strategy for Marketers

What do content strategists do? How are they different from content marketers?
Touhfat M's insight:

La différence entre "chargé de contenu" et "marketing de contenu" est moindre, mais décisive. 

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Three Essential Tips to Optimize Your Social Media Global Content Strategy - Business 2 Community

Three Essential Tips to Optimize Your Social Media Global Content Strategy - Business 2 Community | Brand content | Scoop.it
Three Essential Tips to Optimize Your Social Media Global Content Strategy - Business 2 Community: Three Essen... http://t.co/XKpbZYHquE
Touhfat M's insight:

Pour les PME : Optimiser sa stratégie de contenu sur les médias sociaux 

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ChannelWorld India

ChannelWorld India | Brand content | Scoop.it
Here are 16 of their top Web content strategies for engaging both humans (i.e., potential customers) and robots (search engine spiders or Web crawlers) -- and increasing search engine rankings and sales.
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Flaubert contre Matt Cutts: du roman littéraire à l'écriture web

On n'écrit pas pour le web comme on écrit un roman. De la littérature à l'écriture web, voici cinq préceptes pour réussir avec succès ce désapprentissage.
Touhfat M's insight:

Comment écrire pour le web quand on a une sensibilité romanesque ? Petit guide de "désapprentissage" pour ne pas confondre le lyrisme d'un Zola avec la concision d'un rédacteur web...et ne pas perdre de vue les deux modes d'écriture. 

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Brands As Quality Content Generators: GE Focus Forward (Even When Talking About Shit) ← Emotive Brand ← Emotive Brand

Brands As Quality Content Generators: GE Focus Forward (Even When Talking About Shit) ← Emotive Brand ← Emotive Brand | Brand content | Scoop.it
Brands have the opportunity to use the Flipboard app to curate interesting stories that support key brand attributes.
Flipboard’s recent addition of user generated “Magazines” has added a new dimension to content curation on mobile devices.
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[VIDEO] Going Social: The State of Video in 2013

[VIDEO] Going Social: The State of Video in 2013 | Brand content | Scoop.it
How popular is online video? How much are marketers spending on this format? With apps like Vine and Instagram, will video finally start to dominate the social media scene?

Via Stefano Principato
Touhfat M's insight:

La vidéo au centre des stratégies de contenu :  prochaine étape de l'évolution du marketing digital ? 

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Stefano Principato's curator insight, August 8, 2013 12:16 PM

This video infographic provides insightful facts and figures about the growth of video, its consumption on mobile devices, and what these numbers represent for marketers.

 

 

Tristan Rachline's curator insight, August 12, 2013 6:16 AM

Video going social

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Does the Boss Know About Your Content Marketing Strategy? They Should.

Does the Boss Know About Your Content Marketing Strategy? They Should. | Brand content | Scoop.it
There are five key benchmarks when creating your content marketing strategy: findable, readable, understandable, actionable, and shareable. To develop your content marketing strategy you need to st...
Touhfat M's insight:

La stratégie de contenu expliquée à mon boss

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Proof That A Mobilized Strategy Pays Off - 'Net Features - Website Magazine

Proof That A Mobilized Strategy Pays Off - 'Net Features - Website Magazine | Brand content | Scoop.it
If you want proof that a good mobile strategy can really pay off, look no further than hotel reservation service hotel.info.
Touhfat M's insight:

En quoi le marketing mobile aide les entreprises à développer leurs ventes

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The Basics of Content Marketing: 10 Essential Concepts - The ExactTarget Blog

The Basics of Content Marketing: 10 Essential Concepts - The ExactTarget Blog | Brand content | Scoop.it
It's ok if you're a little confused–or even overwhelmed–by the whole idea of content marketing.
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10 Actionable Ways to Use Video for Content Marketing

10 Actionable Ways to Use Video for Content Marketing | Brand content | Scoop.it

As brands look toward new and innovative ways to promote their content, the use of videos can be an effective tool to increase brand awareness, reward loyal consumer, get the best out of your most passionate customers, create smart content, and maintain an active fan following.


Via Stefano Principato
Touhfat M's insight:

L'avenir du journalisme à l'ère du marketing de contenu. 

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Stefano Principato's curator insight, July 25, 2013 12:38 AM

As part of your overall content marketing strategy, consider the following video-related possibilities.

Esmee Meijs's curator insight, July 25, 2013 4:52 AM

Video Marketing should be part of your overall content marketing strategy!