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Rescooped by Jean-Marc TRESOR from Just Story It!

The 3 E’s of Re-tellable Leadership Stories

The 3 E’s of Re-tellable Leadership Stories | Brand content |

There are three kinds of people, said the sign on the wall of my dad’s coaching office:

Those that make things happen, those that watch things happen, and those that don’t know what the heck happened.

Via Dr. Karen Dietz
JoanneMorris's curator insight, December 1, 2013 1:29 PM

This applies to Educational Leadership too, of course.

Dr. Karen Dietz's comment, December 2, 2013 2:03 PM
Excellent points Nancy!
Peter (PJ) Fulcher-Meredith's curator insight, December 3, 2013 1:06 AM

As Karen said a different way of capturing and curating your business stories.  Anything that helps leaders to categorise and re-use and re-purpose stories the better. Make it easier and leaders will use stories more and more to engage their people. Nice one.

Rescooped by Jean-Marc TRESOR from Just Story It!

Story Doing: 80% Of Companies Don't Care About Company Culture--Do You?

Story Doing: 80% Of Companies Don't Care About Company Culture--Do You? | Brand content |
Design Executive Officers certainly do. And the authors of the new book Rise of the DEO: Leadership by Design believe they're the future of business.

Via Dr. Karen Dietz
Dr. Karen Dietz's curator insight, November 6, 2013 12:09 PM

The pendulum in business storytelling is beginning to move slightly from storytelling to being able to walk the talk. In other words, are the stories you are telling actually matching what's going on internally in the company?

Today consumers have more tools available to them to detect when a company is walking their talk or just weaving a nice fairy tale. And they will vote with their feet and wallets when they become disenchanted with companies they find disingenuous.

That means storytelling cannot be the exclusive pervue of marketing/sales/PR -- story work in business has to include work on the organization's culture, regardless of size.

This article shares the latest research on how many companies pay attention to culture (most don't). And then offers suggestions on what to pay attention to.

Now here's the kicker -- this article is written by DESIGNERS!! Not organizational development folks. Not leadership or business consultants. They talk about the work of a Design Executive Officer (DEO) who's work it is to help design an organization's culture. Who knew??!! I find this fascinating.

Design (not project management) is one of the key skills to develop in 21st century business according to Dan Pink's book A Whole New Mind

What does this mean for you?

  1. Pay attention to your internal culture.
  2. Make sure the stories you are telling actually match what your business is doing -- at all levels.
  3. If your business is young, design your culture early on for maximum leverage.
  4. If your business has been around awhile and there are mismatches between what you say and what you do -- go fix it.

Here's the formula for success: the stories you tell and the behaviors you choose match = authenticity, credibility, loyalty, trust, engagement, + ongoing customer relationships. This builds profits.

Beginning research (though flawed) on Story Doing companies is showing just how much more profitable these businesses are: 

So pay attention to culture!

This was written by Karen Dietz for her curated content on business storytelling