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Two Days and Three M’s of Digital Reboot - Brand Agency | Logo Design Consultant - 30th Feb

Two Days and Three M’s of Digital Reboot - Brand Agency | Logo Design Consultant - 30th Feb | Brand Consulting Agency | Scoop.it
I am glad I chose masterclass for my digital reboot! It is necessary for early starters, solopreneurs who do not wish to engage or afford digital agencies.
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Pick a Brand Agency for your Business

HAVE YOU PICKED THE RIGHT BRAND AGENCY FOR YOUR BUSINESS? KNOW HOW TO PICK ONE.


Are you like most entrepreneurs, who have invested their heart into their venture?
Are you one of those, who have always known to start up their own?
Are you among those business men who put their brand name before revenue?

Do you believe in long term business credibility then instant profits? 
If you are likely the ones mentioned above then I am sure you also believe that your business is for a larger purpose, an extension of your existence and you want to grow with it, each passing day. Well to be noted that there are many aspects that should be considered in order to grow a business, one of the most important being brand building.

Now when talking about brands, we see them everywhere – from Mango in US to Mochi in India, from Apple in US to Blackberry in Canada. So irrespective of big or small, you got to invest on branding in order to build it strong. Branding need not be a fancy affair or cost you a fortune; it needs to pick your brand’s strength and values and epitomize them in every piece of marketing collateral you have and in every action you take. The right kind of brand agency will help you stand out. @30THFEB we recommend to Brand Safe i.e., Choose a Concept. Have a story.

Now, once you decide to brand your business, the foremost dilemma you will face is that which branding agency fits best for your kind of trade. Also on the second thought, whether to hire an agency or to do it all in-house. It’s a challenge. Now-a-days, thousands of different agencies exist. From freelancers on Behance to 10-men experimental shops to enormous traditional firms with a global reach, and everything in between – the choice is just overwhelming. With so many options out there, selecting the right agency for you can become something of a headache. However, following a few simple rules and considering few do’s and don’ts will ensure you end up with the perfect brand design agency for your business.

Set your branding budget and choose from what you can afford
There’s no point in shopping around for a brand agency until you know what you want them to do and on what budget. When you begin the search, I recommend interviewing at least 4-5 firms and besides their portfolio or the pitch plan that they have for your business, give importance as to how they are going to charge you. You should have a good idea of your budget, goals and timeframe so you make sure you’re talking with people who can accomplish your objectives within your level of investment. Being upfront about budget range is beneficial for everyone involved. That way you will save time and pick the right brand agency in a short span.

Value the word of mouth as recommendation works in any field now
Your business dealings let you interact with many people from the same or different industry. Also, in order to channelize or to grow your business, many a times you play the trick of recommendation through your friends or an ex-colleague or a well-wisher. Well you might just consider the same technique when hiring a branding agency. Utilize the good network of contacts that you have built over the years to get your hands on the best pick possible. Before selecting or contacting the agency make a point of asking the concerned person about how good their customer service is, how flexible they are on price and how creative and innovative they are. You can also contact people you trust and who have been through the process recently to keep you up to date with the dynamics of the industry. That can make your search lot easier.

Consider the quote “Jack of all Trades” when picking a Brand Agency
If you notice, branding terms like “experiential marketing” or “social media campaigns” were relatively unknown a decade ago but are now of crucial considerations. So, it’s essential today to make sure that any agency you choose to create your brand has the ability to create great looking collateral that works online, offline, below-line, above-line etc. You don’t want your consumer to look for you in social platform with no presence in the print media for instance. Well, all advertising agencies can or claim to do pretty much any kind of work for any kind of client. But it’s really important to make sure they’re really clear about what they’re strongest at and why they think those particular skills are going to be right for your set of business. In case, you want to test the skills of selected agencies, ask for their profile/case studies demonstrating past projects covering all the advertising mediums. And don’t bother judging them based on the industry they have worked with instead give importance to their creativity, ideation power and creative style.

Pick a strategic brand agency not a spoon-feeding one
Now, when you hire a certain brand agency, they are expected to give your business a direction – in terms of engaging the right kind of audience, building innovative marketing strategy for your business, creating ground breaking campaigns for maximum reach etc. You definitely don’t want an agency to do exactly what you say. You should pick a strategic branding agency that is able to lead you. A good agency should be committed to make your business successful. They should argue with your team and question your decision. Every idea executed as marketing strategy should be a result of collaboration between the agency and your team. Before taking any agency on board, you must have a discussion with them where foremost they should set targets for your business and present you a rough strategy as how they would go about and achieve it in a given frame of time.

Quickly about the Branding Solutions from 30THFEB, a brand agency with ‘obviously different ideaz’
 At 30THFEB,Hire a Brand Agency 30thfeb we know the financial challenges and hesitance to invest upfront with all the businesses. Be it big brands or start-ups, they often discuss and mention the potential troubles that one face when picking a brand agency. That’s why we offer our clients – customized start to end, relevant and conceptual branding solutions for their set of business at a budget that fits the requirement. Be it creating a brochure or a social profile, a branding strategy or a complete brand profile; get it all for your kind of business with 30THFEB.
Among other services, we offer: Brand Consulting – Logo and Brand Identity – Creative Design – Website Design – Content Writing – Social Media Marketing

To find out more about how we can help your business and transform your brand, contact us here or write to, ask@30thfeb.com
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Two Days and Three M’s of Digital Reboot - Brand Agency | Logo Design Consultant - 30th Feb

Two Days and Three M’s of Digital Reboot - Brand Agency | Logo Design Consultant - 30th Feb | Brand Consulting Agency | Scoop.it
I am glad I chose masterclass for my digital reboot! It is necessary for early starters, solopreneurs who do not wish to engage or afford digital agencies.
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How Facebook is fuelling the growth of the super start-up - Telegraph.co.uk

How Facebook is fuelling the growth of the super start-up - Telegraph.co.uk | Brand Consulting Agency | Scoop.it
A Facebook executive tells the Telegraph how the social network's digital ecosystem helps app developers build billion-dollar companies from their basements – and why those sky-high valuations are justified...
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Personal Branding – Need & Benefits

Personal Branding – Need & Benefits | Brand Consulting Agency | Scoop.it
Why do we need Personal Branding? Isn’t the name, qualifications or just a business card enough? No. They are not. In today’s work environment when not only the resumes, interviews, ...
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The 5 Skills You Need to Become a Successful Content Writer

The 5 Skills You Need to Become a Successful Content Writer | Brand Consulting Agency | Scoop.it
Content writers these days are doing oh so much more than just putting words on paper.
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Tips on Digital Branding for Business - 30th Feb

Tips on Digital Branding for Business - 30th Feb | Brand Consulting Agency | Scoop.it
Every entrepreneur, start-up owner or an established business should take advantage of the social media windows. Here are the tips on Digital Branding.
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Branding your Business on Facebook: Tips - 30th Feb

Branding your Business on Facebook: Tips - 30th Feb | Brand Consulting Agency | Scoop.it
Now-a-days when brands chalk out any social media marketing strategy, they keep Facebook at the top of their list. Here are the tips for branding your business on facebook
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Managing Mantra for a Trusted Brand - 30th Feb

Managing Mantra for a Trusted Brand - 30th Feb | Brand Consulting Agency | Scoop.it
This post streamlines what we at 30TH FEB feel a Trusted Brand aspiration shall make the brand aspirants do.
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Pick a Brand Agency for your Business - 30th Feb

Pick a Brand Agency for your Business - 30th Feb | Brand Consulting Agency | Scoop.it
Branding need not be a fancy affair or cost you a fortune; it needs to pick your brand’s strength and values and epitomize them in every piece of marketing collateral you have and in every action you take. The right kind of brand agency will help you stand out.
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Branding Process at 30TH FEB - 30th Feb

Branding Process at 30TH FEB - 30th Feb | Brand Consulting Agency | Scoop.it
Once we have the Brand Strategy devised, Branding Process, competition & trends set in paper – we come to the Content Stage.
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Brand Strategy - 30th Feb

Brand Strategy - 30th Feb | Brand Consulting Agency | Scoop.it
A Brand Strategy is a wholesome approach of business. And it begins with your Brand Name – its relevance, how meaningfully & sensibly the name defines the business.
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Improve Brands socially through Content Strategy

How to improve a brand’s presence in the online world depends a lot on that engine that’s driving the entire web world crazy! And that engine is our very well-known search engine, the first two alphabets of SEO (Search Engine Optimization). We also have understood by this time the theory that – it’s practically impossible to succeed in SEO without having great content strategy for your brand. I am sure we all have so many times looked and re-looked on how the campaigns that we were running for our brands and the tactics that we were using to promote it miserably failed to match the SEO rules. And by this time you may have also realized that doing SEO without legitimate and compelling content is only a half sided battle that you can never win. So, if you want to succeed in SEO and you plan on doing it the right way then follow the rules to develop the appropriate content strategy for your targeted audience.

A content strategy that engages your audiences attracts links and converts traffic into business leads can be crafted by just one person who has a good understanding of the prospective markets. Outlined below are the steps that 30TH FEB has used to leverage our associate brands as a brand agency to serve entrepreneurs, brand marketers, startups and other businesses worldwide to successfully improve their brand performance.

Your Brand’s Website is your Brand’s Identity
A brand’s presence or identity is the image of a specific product or service that consumers connect with by identifying the name, logo, and tagline, tonality of the brand or design of the company who owns that exact image. In short, it’s the persona that a brand sets for its offerings so it can differentiate them from generic or competing products or services in the market. That formula is applied in SEO marketing also. The brand’s spirit should be tangible in every asset you create for consumer consumption. The writing style, the visual design and the themes of your content are all important elements where branding can be infused. When trying to understand a website’s business and brand identity, you can look at the following areas to get a quick feel of what you want to offer and make sure it comes out strongly.

Propose your brand’s value – Give a strong reason to the customer as to why should they buy your product or use your service. The value proposition must be very clear so the prospective buyer understands what he or she is about to pay for and why this is all worth it.
Have a Personality– There is a saying, “Beauty get the attention, personality gets the heart”, the same goes true to the brands – online & offline as well. Is the website’s tone formal or is it more casual? Does its visual design suggest a more business like environment or a more social one? The words that you choose, the manner of message delivery, along with the look and feel of your website will ultimately decide its personality.

Watch out your Audience – Creating a brands personality or proposing your brand’s value – all this is done for one person i.e. your target audience. Therefore, know who your target audience is and know what are their needs and wants. Assess their online behaviors and thereby know them very well – it is for them we generating the content. And accordingly if your branding is bang on, your products are easy to connect & recall and the offering resonates with the needs and wants of your audience, you will reach out to them.
Have the right writer for your blog and other content

A brand marketing personal can provide you ample amount of data but your audience may end up reading jargons. Well-researched, grammatically correct and stylistically sound writing are skills that we can expect only from a well versed content writer/editor. A good writer can read facts, structure them into a clever piece and use a hook to help the composition provoke reader attention. Also he/she will take time and initiative to understand what the audience’s intent is so that he /she can cater it while staying true to your branding and intended messaging. Now how to choose that apt writer for your brand? My experience says that an in-house writer generally works better because he will have a sense of ownership on the things they write about. They are aware of the in & out of brand and whatever is been done to them. An in-house content expert will be aware of a company’s culture and will have a deeper understanding of the target audience’s nature. Team writers also tend to grow as the business grows. They usually carry the things they learned from one project to the next.

Follow a map for the flow of your content marketing campaigns
Now, let’s talk about as to how you will run content marketing campaigns with the help of your writer. Every three months, you need to run different content marketing campaigns to promote your site. The first step is to find a theme for the three-month period. Say for example if you are running a fashion retail and you want to promote something for the winter, you will have to figure out rare tips on how customers can save on expenses and make the best use of the sale/promotion. Now over the three month campaign you will have to figure out a way to publish as many as 15-18 blogs and interesting flash or videos on your website during the campaign period. All of these assets will talk about topics related to the central theme and they all have call to actions that will direct the audience towards your offerings. Though there are a lot of ways to map and structure topics that you need to cover but the key is to tailor-fit the structure to the intent of the customer that you want to attract.

Don’t flow through content marketing mainstream
As we have discussed so far, you must have got the idea that content marketing is more than just feed for SEO. As through your content you connect with your audience, it must be emotional, it should tell a story, and aim to impact consumers’ behavior, attitudes, or perception of your brand. And, while search is certainly important, your brand story encompasses much more than what you write on your blog or website. At the end of the day everything you do in marketing, online and offline, must align with your brand narrative. So, yes, blog content, videos, tweets, all are important. But so is the story you tell through your employees, customers, and partners as well as through your paid media initiatives. This is why you must develop your content strategy before you start marketing it.

It’s important for brand owners to explore how building their brands can catalyze their inbound marketing results, and how their content efforts can help achieve their brand goals. So if you want to achieve the same for your brand, get in touch with us(ask@30thfeb.com) and we will help you build the most impactful content strategy for your brand. Our Services include SEO, Blog Management, and Content Marketing for SMM.
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Most Popular SEO Tips and Tools? Moz's Latest Survey Reveals All - The Content Standard by Skyword

Most Popular SEO Tips and Tools? Moz's Latest Survey Reveals All - The Content Standard by Skyword | Brand Consulting Agency | Scoop.it
SEO giant Moz has just published their 2015 marketing survey, providing insight into the most popular SEO tips, tricks, and strategies for US marketers.
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Microsoft drops a slimmed down Windows 10 for the Internet of things - Fortune

Microsoft drops a slimmed down Windows 10 for the Internet of things - Fortune | Brand Consulting Agency | Scoop.it
Microsoft wants to avoid making the same mistakes it did with mobile.
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Brand Story Writing - Creative Writing

Brand Story Writing - Creative Writing | Brand Consulting Agency | Scoop.it
Writing and stories about: abuse, action, adult, adventure, angel, angels, anger, angst, animals, art, baby44-com, beauty, betrayal, blood, book, books, ...
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Branding Tips with 30TH FEB - 30th Feb

Branding Tips with 30TH FEB - 30th Feb | Brand Consulting Agency | Scoop.it
Any business you set up should have an idea behind. An idea of where you want to be,how to be there is covered in the Branding Tips with 30TH FEB.
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Personal Branding - Need & Benefits - 30th Feb

Personal Branding - Need & Benefits - 30th Feb | Brand Consulting Agency | Scoop.it
In today’s work environment when not only the resumes, interviews, hiring, consulting etc all operations have gone virtual but in fact the organizations have got into virtual hiring – personal branding has become a must.
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My Dream My Brand Contest - 30th Feb

My Dream My Brand Contest - 30th Feb | Brand Consulting Agency | Scoop.it
Our team at 30TH FEB has decided to celebrate the Spirit of Women through My Dream My Brand Contest for Women Entrepreneurs.
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Social Media Content Strategy - 30th Feb

Social Media Content Strategy - 30th Feb | Brand Consulting Agency | Scoop.it
We are trying to explain through this post on how brands can excel in reaching their customers through social media content strategy.
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Top 10 eLearning Content Development Companies for 2014 ...

Top 10 eLearning Content Development Companies for 2014 ... | Brand Consulting Agency | Scoop.it
Driven by a high volume of requests by HR Managers and Training Directors, last August we published the Top 10 eLearning Content Development Companies for 2013. Since eLearning Industry is rapidly evolving, it is high ...
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Brand Services - 30th Feb

Brand Services - 30th Feb | Brand Consulting Agency | Scoop.it
Brand Services at any Brand Agency cannot be put to a list. The branding process is an ongoing scheme of creative inputs which vary from business to business.
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Brand Consulting for Growth Partnerships - 30th Feb

Brand Consulting for Growth Partnerships - 30th Feb | Brand Consulting Agency | Scoop.it
Having worked with numerous startups and businesses or Brand Consulting, we realize that your business needs Branding for continued growth.
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