The New Business of Music and Brands
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Ad of the Day: eBay Builds New Campaign Around Song Lyrics, and It's Glorious

Ad of the Day: eBay Builds New Campaign Around Song Lyrics, and It's Glorious | The New Business of Music and Brands | Scoop.it
Goodby, Silverstein & Partners just released one of the most playful, infectious and eye-catching ad campaigns of the year—five online spots for eBay that cleverly combine music and design to show off the vast array of merchandise on the site.
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How The Hotel Industry Is Using Music To Find New Customers

How The Hotel Industry Is Using Music To Find New Customers | The New Business of Music and Brands | Scoop.it
In the past few months, it seems like there has been a deluge of announcements from some of the biggest brands in the travel world, with all of them declaring their interest in new and updated music-related programs. In their quest to woo younger, hipper crowds, companies like Renaissance Hotels [...]

Via Bruno Crolot
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What Does Selling Out Do To The Band?

What Does Selling Out Do To The Band? - Re : verb - Medium
In an artists search for creative expression and endeavor comes the thought of value and worth.
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Dr Pepper Builds L.A. Recording Studio, to Release EPs feat. RZA, Dave Sitek and Hood Internet (Exclusive)

Dr Pepper Builds L.A. Recording Studio, to Release EPs feat. RZA, Dave Sitek and Hood Internet (Exclusive) | The New Business of Music and Brands | Scoop.it
For several years now, brands like
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A New Model for Music: Big Bands, Big Brands

A New Model for Music: Big Bands, Big Brands | The New Business of Music and Brands | Scoop.it
At the South by Southwest festival this year, historically a place of artistic idiosyncrasy, corporate logos were everywhere.
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Digital Music News - Report: TV Advertisers Overwhelmingly Prefer Older, Familiar Music...

Digital Music News - Report: TV Advertisers Overwhelmingly Prefer Older, Familiar Music... | The New Business of Music and Brands | Scoop.it
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Why Converse, Scion, Intel, PepsiCo, Others Are Spending Big on Underground Music | Billboard.biz

Why Converse, Scion, Intel, PepsiCo, Others Are Spending Big on Underground Music | Billboard.biz | The New Business of Music and Brands | Scoop.it
Converse builds a recording studio in Williamsburg where invited up-and-coming artists can use for free. Scion launches a record label featuring deep underground artists like...
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Red Bull’s Adrenaline Marketing Mastermind Pushes into Media

Red Bull’s Adrenaline Marketing Mastermind Pushes into Media | The New Business of Music and Brands | Scoop.it
Little known outside of his native Austria, Dietrich Mateschitz is one of the most successful entrepreneurs of our age, a man who single-handedly changed the landscape of the beverage industry by creating not just a new brand but a whole new...
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The Rise Of Visual Social Media

Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012.
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How to Create Brand Advocates & Why They’re Important [INFOGRAPHIC]

How to Create Brand Advocates & Why They’re Important [INFOGRAPHIC] | The New Business of Music and Brands | Scoop.it

"Brand advocates are genuine. Out of that authentic passion for your brand comes content, recommendations, and a lot of sharing.":

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Tesco acquires We7, hints at the future

Tesco acquires We7, hints at the future | The New Business of Music and Brands | Scoop.it
The music streaming business found itself with an unlikely new player yesterday when supermarket giant Tesco announced that it had bought We...
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Brands, The New Merchants of Cool

Brands, The New Merchants of Cool - Cuepoint - Medium
What happens when corporations replace major labels as patrons of independent music?
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Why agencies are bullish on Spotify - Digiday

Why agencies are bullish on Spotify - Digiday | The New Business of Music and Brands | Scoop.it
Spotify has won the hearts of digital agencies, thanks to major strides in scale, backend technology, products and targeting.
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Why Big Brands Use Indie Artists

Why Big Brands Use Indie Artists | The New Business of Music and Brands | Scoop.it
In 1989, a professor at the School of Music at Ohio State University named David Huron penned a paper entitled “Music in Advertising: An Analytic Paradigm." In the paper Huron wrote that when it comes to the use of music in advertising and branding “music can serve the overall promotional goals in one or [...]
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Selling Music Audiences To Advertisers Is The Future Of Recorded Music Revenue - hypebot

Selling Music Audiences To Advertisers Is The Future Of Recorded Music Revenue - hypebot | The New Business of Music and Brands | Scoop.it
By Audience Development Executive Paul Goldstein of The Content Is King. [OpEd] Uncertainty rocking both the broadcast radio and record industries has opened an enormous opportunity for recording artists and record labels. Growth for the music industry will come from expanding the overall online radio audience and ad pie at the expense of broadcast radio. When important trends are viewed through the lens of the music/radio consumer, the future of recorded music monetization is revealed. The majority of revenue flowing to artists and labels will soon come from advertising, not the sales of MP3s, CDs or subscriptions. CD sales have...
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Here Comes the Branded Pop Song

Here Comes the Branded Pop Song | The New Business of Music and Brands | Scoop.it
Call it branded pop music. A growing number of marketers such as Oreo and Chevy Silverado are commissioning original narrative songs and making them central to campaigns.
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15 Stats Brands Should Know About Online Video

15 Stats Brands Should Know About Online Video | The New Business of Music and Brands | Scoop.it
Video is becoming a must-have for brands that want to make an impression on consumers.
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Burberry becomes first designer label to release single

Burberry becomes first designer label to release single | The New Business of Music and Brands | Scoop.it
West Sussex band the Feeling record version of their song Rosé for new perfume called Body...
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Cash Converters impulsará la carrera musical 2.0 de nuevos talentos

Cash Converters impulsará la carrera musical 2.0 de nuevos talentos | The New Business of Music and Brands | Scoop.it

Cash Converters ha lanzado, con la colaboración de EMI Music Spain, la campaña "Bands Converters", un concurso de bandas de música a través de Facebook basado en una estrategia de activación y dinamización de redes sociales que busca descubrir nuevos talentos para promocionar la música en España.


Via Joaquín Guzmán
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Why Brands Are Becoming Publishers

Why Brands Are Becoming Publishers | The New Business of Music and Brands | Scoop.it
The publishing industry is undergoing a massive disruption, in which storytelling, advertising, and technology are beginning to intersect.
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