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Red Bull entre dans le top Forbes des marques les plus prestigieuses - See more at: http://www.markeez.com/blog/red-bull-entre-dans-le-top-forbes-des-marques-les-plus-prestigieuses#sthash.Ti19qXyz....

Red Bull entre dans le top Forbes des marques les plus prestigieuses - See more at: http://www.markeez.com/blog/red-bull-entre-dans-le-top-forbes-des-marques-les-plus-prestigieuses#sthash.Ti19qXyz.... | Brand center | Scoop.it

Vous connaissez cette marque présente dans presque tous les sports. Malgré les nombreuses interrogations sur l'impact de cette boisson sur la santé à long terme, Red Bull a su construire un capital marque presque inégalé. En 2013, c'est 5,5 milliards ....


See more at: http://goo.gl/q6DWSO

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Les marques qui comptent : Brand content et Brand center

Les marques qui comptent : Brand content et Brand center | Brand center | Scoop.it
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Découvrez le nouveau rapport passionnant de l'agence Dagobert et Influencia : Les marques qui comptent.

 

- See more at: http://www.markeez.com/blog/agence-dagobert-et-influencia-les-marques-qui-comptent

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Ignoring Your Brand Is the Only Way To Succeed At Content Marketing - Business 2 Community

Ignoring Your Brand Is the Only Way To Succeed At Content Marketing - Business 2 Community | Brand center | Scoop.it
Consumers are bored. Attention spans are short. People are tired of the sales pitch. We content marketers have all heard those things by now. Today’s consumer craves something more than ads, someth…
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The Sound Of Amazing Brand Content | White Spaces

The Sound Of Amazing Brand Content | White Spaces | Brand center | Scoop.it
Beyond providing a thoughtful insight into digital music from the creators perspective, the documentary is also an excellent example of brand content. Being a leading sound engineering and solutions company, Harman is ...
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Branded Content Marketing Becoming A Higher Priority, With ...

Branded Content Marketing Becoming A Higher Priority, With ... | Brand center | Scoop.it
MailOnline-Most-Effective-Online-Branding-Tactics-May2013 70% of brands and 77% of agencies have employed branded content marketing for advertising purposes in the past year, and about two-thirds of each group say ...
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How to Hit the Right Tone For Your Content Strategy

How to Hit the Right Tone For Your Content Strategy | Brand center | Scoop.it
Interview with Nordstrom's editorial director Sara Cardace on the role of tone and voice in content strategy.
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