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Scooped by Nicole O'Rourke
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Dunkin' Donuts: SIMS Social

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Nicole O'Rourke's insight:

The placement of Dunkin Donuts in SIMS Social is a great example of a well integrated In-game advertisement. It is shown multiple times in the game and also has an interactive function as players can purchase Dunkin Donuts products for use in the game. The placement is part of a larger digital marketing mix, which is consistent with the brands message and reaches a wide range of people.

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Transportation into narrative worlds: implications for entertainment media influences on tobacco use - Green - 2012 - Addiction - Wiley Online Library

Nicole O'Rourke's insight:

Although I couldn't access the entire article, the abstract does raise an important issue around the use of tobacco products in media. It is interesting that not only the mere presence of the product, but also the level to which viewers are transported into narratives can encourage the use of tobacco. Having a connection with a character who smokes could be enough to create a behavior where the viewer also wants  to smoke, it definetly makes me wonder if there should be greater restrictions with the use of controversial products in media where they could have an influence on adolescents in particular.

 

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Maree Lockie's comment, September 23, 2013 10:59 PM
Good idea Nicole! Transportation does have its benefits, but as you pointed out it can also become damaging to viewers (and in turn potentially harm a brand)
Michelle ت Tan's comment, October 5, 2013 6:55 PM
I guess if you found it 'cool' for a character to smoke, you may pick it up too. But maybe it could depend on the age of the viewer? I might have had thoughts like this when I was younger, but now that I understand persuasion etc better, I would be more resistant towards it.
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Hypnosis Show How Subliminal Advertising Tries To Make You Fat Amazing

hypnosis hypnotized sleep hypnosis hypnosis show hypnosis for sleep hypnosis for weight loss hypnosis for confidence hypnosis for success hypnosis relaxation...
Nicole O'Rourke's insight:

This is an interesting video about subliminal messages. It makes a good point about pairing positive images (the clown) with negative (fast food) to form a positive association. I agree that if the clown, say Ronald McDonald was not portrayed as a happy positive character, parent's may think differently when taking their children to a McDonalds. 

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i,Robot Converse Product Placement

The main product placement scenes from the movie i,Robot.
Nicole O'Rourke's insight:

It is amazing to see how blatantly obvious some product placements can be. The scene from i,Robot featuring converse sneakers is a perfect example. Even though sometimes placements this obvious can be quite obtrusive and annoying, I think it works though because it is a relatable well-known product and fits well within the movie.

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Rescooped by Nicole O'Rourke from Transmedia: Storytelling for the Digital Age
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Is Twitter a Gold Mine for Character-Based Brand Storytelling?

Is Twitter a Gold Mine for Character-Based Brand Storytelling? | Branded Entertainment and media studies | Scoop.it

Jon Thomas:  "In August 2009, Sloth tweeted “Hey you guys!” His handle: @SlothGoonies. His location: In a basement. His run on Twitter lasted only two months and garnered only 20 followers, but they were a glorious two months for those of us who love Goonies."


Via The Digital Rocking Chair
Nicole O'Rourke's insight:

This is an interesting take on affective disposition theory using twitter. Characters actions, intentions, attitudes or statements can remind people of their own life. The use of twitter allows people to become active participants. This article describes clearly how social media can be used as a form of entertainment as well as opening the door for marketers to use social media to create characters or transfer previously used characters in order to relate and interact with consumers.

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The Digital Rocking Chair's curator insight, December 19, 2012 10:58 PM

It's not just Brands who will find this article interesting. Points discussed are of value to all storytellers.