brand
160 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by manisha mehta
Scoop.it!

General Mills switches from volume-driven to brand-equity marketing - Marketing Week

General Mills switches from volume-driven to brand-equity marketing - Marketing Week | brand | Scoop.it
General Mills switches from volume-driven to brand-equity marketing Marketing Week An Old El Paso campaign launches tonight (1 September) to promote its “Stand 'N Stuff” boat-shaped tortillas and dinner kits as “easier to eat” alternatives to more...
manisha mehta's insight:

General Mills are changing its strategy from volume driven to brand equity driven basically this means this company is looking to gain a more sustainable marketing strategy. by doing this general mill will focus on gaining and retaining consumers rather than primarily focusing on short term profits and sales. brand equity is important as it is a more sustainable way to gain profitable customers and move away from sales promotions and reducing margins. General mills is on the right track with its new ad campaign. @Ashleigh Ali

more...
No comment yet.
Rescooped by manisha mehta from Digital-News on Scoop.it today
Scoop.it!

Old Spice India Sets Benchmark for Brands by Mastering the Art of Twitter Conversations in #MrMantasticSays

Old Spice India Sets Benchmark for Brands by Mastering the Art of Twitter Conversations in #MrMantasticSays | brand | Scoop.it
Old spice has built the equity of its brand around “The Old Spice Man” across geographies including the immensely successful campaign in North America.

Via Thomas Faltin
manisha mehta's insight:

Old spice have used successful integrated marketing communication by using both advertising and social media site twitter to engage consumers and build brand awareness. consumers were able to tweet about the product/ advertisement and mrmantasticSays campaign replied via twitter to these consumers individually creating close relationships and building brand image. @ashali89

more...
No comment yet.
Scooped by manisha mehta
Scoop.it!

Hell Pizza Thin Base - pizza as good as we are bad

New to the HELL menu - a Double Thin Stretched pizza. Your original HELL Double base hand stretched for those that like a thin base with spread out toppings.
manisha mehta's insight:

Hell pizza has developed a very strong distinctive brand identity attracting a very different set of consumers. this add looks at the new thin stretched pizza base and relating it to mid evil torture. This concept may offend viewers but Hell's is known for its controversial ads and concepts that their targeted consumers generally enjoy it or are unfazed by. hell pizza have positioned its new feature as "as good as we are bad" which is enticing and trusting. @ashali89 

more...
No comment yet.
Scooped by manisha mehta
Scoop.it!

Positioning a Brand: How Nike Built a Brand with Universal Appeal

http://602communications.com Nike branding has managed to build a brand that appeals to essentially every demographic the world over. How positioning a brand...
manisha mehta's insight:

This video looks at how Nike have positioned their brand so well to the point where it appeals to everyone. Nike positions its brand on strong values and beliefs encouraging consumers to strive for for the best and "just do it". They no longer focus on just products attributes and benefits as they are often become very similar among competitors. 

more...
No comment yet.