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Why the ‘All About Them’ Brand Strategy Works Every Time

Why the ‘All About Them’ Brand Strategy Works Every Time | Brand baby | Scoop.it
A good brand makes people feel good. A great brand makes people feel good about themselves by employing an "All About Them" strategy.
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Brand Strategy: Art, Science Or Process? | Branding Strategy Insider

Brand Strategy: Art, Science Or Process? | Branding Strategy Insider | Brand baby | Scoop.it
How should we characterize brand strategy with so many opinions on its role and value?
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Blending Recruitment With Brand Strategy

Blending Recruitment With Brand Strategy | Brand baby | Scoop.it
Often, when we think of brand strategy, we think of our customers in terms of how they perceive us as a company, product, or service. And when it comes to communicating and interacting with customers, there’s always a brand strategy guideline that guides organizations through every step of the way. However, as times have changed
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How to Build a More Human Brand Story

How to Build a More Human Brand Story | Brand baby | Scoop.it
Bryan Kramer, Author and CEO at PureMatter, joins the Business of Story Podcast to discuss the consistency of change in marketing, the importance of humanizing your digital strategy, and the six categories of influencers you need to know.
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Successful Corporate Branding with This Brand Strategy Guide

Successful Corporate Branding with This Brand Strategy Guide | Brand baby | Scoop.it
For a new brand in the market, it is essential to learn how to build brand awareness for your product. For people to buy your products, they must know it exist and how it works.
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The future of brand building - 2016 and beyond

The future of brand building - 2016 and beyond | Brand baby | Scoop.it
Trends come and go. Essentially, trends tend to be urgent, but never really important. For example, tagging onto a trend makes you relevant as a brand is urgent, but creating a strong brand that is distinct is important...
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In 2016, Realign Your Employer Branding

In 2016, Realign Your Employer Branding | Brand baby | Scoop.it
2015 was a big year for employer branding.  Because the job market right now is candidate driven, it seemed like every company was seeking an edge in the war f…
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Employees as Brand Advocates: IBM's Ethan McCarty Talks to Marketing Smarts [Podcast]

Employees as Brand Advocates: IBM's Ethan McCarty Talks to Marketing Smarts [Podcast] | Brand baby | Scoop.it

Social Media: Marketing Podcast - IBM's Director of Social Strategy and Programs Ethan McCarty talks about how (and why) the company selects and showcases the social media posts of employees from across the organization.

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What distinguishes content marketing from brand journalism?

What distinguishes content marketing from brand journalism? | Brand baby | Scoop.it
One keys on amplifying the brand identity and building affinity; the other focuses more on the customer's journey—but which is which? It's all about the desired outcome.

Via Jeff Domansky
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Jeff Domansky's curator insight, December 10, 2014 11:33 PM

Confused? This article may help you understand the differences between content marketing and brand journalism.

Thuy Cory's curator insight, December 6, 2017 4:03 AM
interesting article eventhough I don't agree with everything mentionned, especially all the distinctions between both pratices ...
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What is a Slogan? Slogans of Famous Brands and their Evolution | Marketing Technology Blog

What is a Slogan? Slogans of Famous Brands and their Evolution | Marketing Technology Blog | Brand baby | Scoop.it
What is a Slogan? Slogans of Famous Brands and their Evolution by Douglas Karr on Marketing Technology Blog

Via Pantelis Chiotellis
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Your Brand Must Stand For Something: Vision and Values in Content Marketing | distilled

Your Brand Must Stand For Something: Vision and Values in Content Marketing | distilled | Brand baby | Scoop.it
Your Brand Must Stand For Something: Vision and Values in Content Marketing http://t.co/qh019nIHDI
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What Makes a Brand Genius? - Adweek

What Makes a Brand Genius? - Adweek | Brand baby | Scoop.it
Adweek
What Makes a Brand Genius?
Adweek
True story: When we relaunched Adweek three years ago, we also set out to recast our events.
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Bauer Media brain study supports effectiveness of single-brand, cross-platform campaigns

Bauer Media brain study supports effectiveness of single-brand, cross-platform campaigns | Brand baby | Scoop.it
Global publisher Bauer Media has conducted a neuro-imaging study that it says proves the effectiveness of running cross-platform campaigns.

Via Conrad Murray
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'The Founder' Reveals Brand Strategy Behind McDonald's

'The Founder' Reveals Brand Strategy Behind McDonald's | Brand baby | Scoop.it
Learn the incredible brand strategy behind one of the most iconic food brands in the world - McDonald's and how Ray Kroc influenced the food industry
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Crafting a strong employer brand strategy

Crafting a strong employer brand strategy | Brand baby | Scoop.it
Employer brand management has been pushed up the corporate agenda in recent years. Communicate magazine, in collaboration with Emperor, has carried out research into the employer brand. Comparing the results from 2015 and 2017 shows there is a better understanding of employer brand management and...
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Logo & Branding Techniques of the World's Leading Brands | JUST™ Creative

Logo & Branding Techniques of the World's Leading Brands | JUST™ Creative | Brand baby | Scoop.it
Take a look at how the world's leading brands use color, personality, language and other techniques in their logo design to communicate their brand values.
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5 Elements of Compelling Visual Branding

5 Elements of Compelling Visual Branding | Brand baby | Scoop.it
Branding is the process of creating a unique and memorable image for a company in the mind of consumers. One of the most powerful ways to do this is through visual branding.
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10 Brands That Listen and Tell Powerful Stories

10 Brands That Listen and Tell Powerful Stories | Brand baby | Scoop.it
The best way to convert customers into advocates is sharing your brand’s struggles and journey to success (and failure). Here are some powerful brand stories
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How to Nail Your Digital Employer Brand Like L'Oreal

How to Nail Your Digital Employer Brand Like L'Oreal | Brand baby | Scoop.it
Getting your employees involved is one of the most effective means of building a strong employer brand and in turn boost your talent attraction efforts. So
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Tell Your Brand Story in Just Six Seconds: Bill Fasig on Marketing Smarts [Podcast]

Tell Your Brand Story in Just Six Seconds: Bill Fasig on Marketing Smarts [Podcast] | Brand baby | Scoop.it
Brand Management: Marketing Podcast - Can you tell your brand story in six seconds? Because that's all today's consumer will give you. Bill Fasig of TopRight Partners shares the consultancy's process for distilling a complex ...
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Apple beats Google to be named world's most valuable brand 2015 - Pulse

Apple beats Google to be named world's most valuable brand 2015 - Pulse | Brand baby | Scoop.it
The launch of the iPhone 6 and its smartwatch helped Apple to easily overtake Google and reclaim the mantle of world’s most powerful brand, according to a survey.Apple has been named number one in the annual Brandz global brand power list, with a ...
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15 B2B Brands That Tell Great Stories

15 B2B Brands That Tell Great Stories | Brand baby | Scoop.it
How storytelling is working in B2B and SaaS industries, where past marketing tactics were mathematical, calculated, and much less human than storytelling.

Via The Learning Factor
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This agency believes it’s unlocked the secret to boosting sales and creating brand magic

This agency believes it’s unlocked the secret to boosting sales and creating brand magic | Brand baby | Scoop.it
The key to business success lies in the delicate balance of three dimensions: generosity, responsiveness and proximity, according to the new GRiP concept laid out by New Republique CEO Nima Yassini and strategy director Robert Hutchison.

Via Pantelis Chiotellis
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Pantelis Chiotellis's curator insight, December 14, 2014 9:20 AM

Don't miss link to download ebook.

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Wanna Get on the Vine Bandwagon? 12 Brands That are Doing it Right!

Wanna Get on the Vine Bandwagon? 12 Brands That are Doing it Right! | Brand baby | Scoop.it

Engage customers through social media is no easy task, especially with so many platforms competing to capture the short attention span of consumers. While Facebook, Twitter, Instagram, and Tumblr might get most of the attention, there are plenty of other outlets that can help make your brand stand out and generate buzz.

 

One example is Twitter’s six-second video publishing platform Vine, which was debuted on January 24, 2013 and has already become the most used video-sharing application in the market. And, with applications for both the iPhone and Android, experts expect the platform to continue growing.

 

But what makes Vine so appealing for brands? The videos aren’t just visually appealing and to the point, the stop motion action is just absolutely mesmerizing. Seriously. You can get lost on Vine for hours. This platform offers brands a revolutionary way to directly connect with their consumers.

 

Vine is one the verge of becoming a mainstream format, Dunkin’ Donuts for example unveiled the first TV spot completely using Vine on Monday Night Football. Now is the time to jump on board. If you want some inspiration, check out what these 12 brands have been doing.

 

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How to Create Living Content to Boost Brand Reputation and Visibility

How to Create Living Content to Boost Brand Reputation and Visibility | Brand baby | Scoop.it

The idea is to keep your blog post or e-content updated so that it continues to be the reliable resource for others. By being that resource, you can turn your post from a one-night stand into your reader’s regular partner.


Via Kamal Bennani
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2DiFore Marketing Solutions's curator insight, September 25, 2013 7:58 AM

All brands struggle with this, so if you are you are not alone!!! By being an active participant and responding to posts will help your engagement as well as give you "ideas" for your next blog post!