Building Brand Equity and Media Integration
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Rescooped by Sini Tagiloa from Social Media, SEO, Mobile, Digital Marketing
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4 Brands Already Using Instagram Direct For Marketing

4 Brands Already Using Instagram Direct For Marketing | Building Brand Equity and Media Integration | Scoop.it

Instagram Direct just arrived, and brands are already seizing the opportunity to create special connections with customers.

Just a few hours into Instagram’s new version which includes private messages, 4 brands have already managed to catch our attention with it.


Via Kamal Bennani
Sini Tagiloa's insight:

Effective if implemented correctly..

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dane norton's curator insight, September 30, 2014 5:56 PM

Direct Marketing is used to design and deliver a profitable offer to the right person at the right time, in order to secure that persons immediate behavioural response. In this article 4 brands have taken a social media app called Instagram to directly seize an opportunity to create a special connection with their customers. The app is called Instagram direct and brands such as Gap and Kardashian have managed to implement it successfully. Usually direct Marketing includes a direct call to action, frequently offering a form of promotion. The Kardashians have done this by sending 15 followers a sample of their new clothing collection, this gets followers excited and ultimately gets more people engaged with the brand. @ashali89

heeyeon yoon's curator insight, October 2, 2014 1:08 AM

Instagram is an online photos and video sharing and social networking service that enable users to take pictures and videos and share them on a variety of social networking platforms such as Facebook, Twitter, Tumblr, and Flickr. It was made by Kevin Systrom and Mike Krieger on 2010. From this article, 4 brands are already using Instagram for direct marketing which are, Hyatt, Gap, Kardashian Kollection, and Michael Kors. This is good direct marketing to attract people. Instagram can hash tag any words and can be share with people who had hash tagged same words. It is easy to communicate with consumers and can advertise and promote in low costs. 

Rescooped by Sini Tagiloa from Digital-News on Scoop.it today
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Branding Strategy Insider | Brand Strategy: Attack At The Weakest Link

Branding Strategy Insider | Brand Strategy: Attack At The Weakest Link | Building Brand Equity and Media Integration | Scoop.it
When you strategize and deliver a brand underpinned by unexpected value, you change the emotional landscape that you compete in and you sidestep the cluttered, increasingly emotive middle ground that your commoditizing competitors are squabbling over. You also actively avoid re-plowing the deeply owned and highly branded field of another. That’s how you build market leadership. That’s how you continue to lift brand equity. By owning and fuelling emotions that are increasingly and delightfully associated with you.

Via Thomas Faltin
Sini Tagiloa's insight:

#BrandEquity, striking where it hurts when your competitors least expect it. This brings about #BrandPreference and builds #BrandIdentity.

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Abbey Davis's curator insight, September 9, 2014 10:36 PM

A brand that has strong competition must look for something that this brand doesn't provide it's consumers, a feeling or an emotion perhaps that consumers do not get from the competition. This is referred to as emotional equity. 

 

What can our brand do that other brands aren't doing which we can be great at?! Market leaders strategise and deliver a brand underpinned by unexpected value. 

Duy Long Dang's curator insight, October 1, 2014 2:43 AM

media as a vehicle to drive the business and reach the target market in the global scale

 

Rescooped by Sini Tagiloa from Trendy PR blog
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Imcredo - Our Blog - Digital Marketing Trends 2013: Social Buzz Is New PR, Brands Are New Media

Imcredo - Our Blog - Digital Marketing Trends 2013: Social Buzz Is New PR, Brands Are New Media | Building Brand Equity and Media Integration | Scoop.it
Read Imcredo blog to know more about the digital marketing trends in 2013. New media are revealed on Imcredo blog now!

Via Ngoc-Minh Nguyen
Sini Tagiloa's insight:

What is more dominant in terms of Media Integration?

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Rescooped by Sini Tagiloa from brand positioning
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How to Attract the RIGHT Social Media Followers for Your Business

The benefits of an extensive social reach are clear, but how do you attract the right followers for your online venture? As with most inbound marketing, relevancy can make or break the effectiveness of your strategy. So to ensure you have a social media following that helps you advance your marketing objectives, start by identifying a set of core topics that reflect the interests of people who typically become your customers.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/31269/How-to-Attract-the-RIGHT-Social-Media-Followers-for-Your-Business.aspx#ixzz1lngx9tx5


Via Bright Launch
Sini Tagiloa's insight:

Social Media as a vehicle to "drive" your business forward? Reaching your target market on a global scale?

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