Brand Neuromarketing
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Enough with the archetypes already! - Marketing magazine Australia (blog)

Enough with the archetypes already! - Marketing magazine Australia (blog) | Brand Neuromarketing | Scoop.it
Sergio Brodsky argues that the use of archetypes to characterise consumers has created lazy and imprecise, not enlightening, conclusions about human truth.
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Interesting post - though I disagree on many of the points.

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Brand Neuromarketing
Practical application of neuromarketing for brand leaders
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How to use sensory marketing tactics to create irresistible brands - New Neuromarketing

How to use sensory marketing tactics to create irresistible brands - New Neuromarketing | Brand Neuromarketing | Scoop.it
The New Neuromarketing blog bridges the gap between fuzzy science and straight solid application. Our team of writers uncover the biggest neuromarketing gems each month and transform them into clear bit-sized articles. No abstractions. No jargon. No p-values.
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Cut Through The Marketing Noise With Attentional Bias

Cut Through The Marketing Noise With Attentional Bias | Brand Neuromarketing | Scoop.it
Why do smokers pay closer attention to ads with cigarettes? Why do people with eating disorders spend more time watching fast-food ads? Why do people with anxiety pay more attention to threatening faces? These tendencies to pay closer attention to certain stimuli than others are all documented in psychological studies ranging from smoking to anxiety to pain, …
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Is Implicit Bias a Useful Scientific Concept?

Is Implicit Bias a Useful Scientific Concept? | Brand Neuromarketing | Scoop.it
Fewer people than ever before say they are racially prejudiced, yet racial disparities persist. Is implicit bias a viable scientific explanation?
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From “Where” to “What”: Distributed Representations of Brand Associations in the Human Brain

From “Where” to “What”: Distributed Representations of Brand Associations in the Human Brain | Brand Neuromarketing | Scoop.it
Considerable attention has been given to the notion that there exists a set of human-like characteristics associated with brands, referred to as brand personality. Here we combine newly available machine learning techniques with functional neuroimagin
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How Popular Culture Affects the Way We Tell Stories

How Popular Culture Affects the Way We Tell Stories | Brand Neuromarketing | Scoop.it
LeRoy Ashby, Professor and Author, joins the Business of Story Podcast to talk about the shifting reality of the news, the similarities between P.T. Barnum and Trump, and how popular culture is an inherent part of our storytelling.
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Explorer, Hero, or Jester: What's Your Company's Cultural Archetype?

Explorer, Hero, or Jester: What's Your Company's Cultural Archetype? | Brand Neuromarketing | Scoop.it
Does your organization need a culture audit? Learn what cultural archetypes are and how they help organizations build consensus.
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Neuromarketing: The future of AI marketing applications in retail

Neuromarketing: The future of AI marketing applications in retail | Brand Neuromarketing | Scoop.it
America Retail, medio digital de empresas, proveedores, profesionales de Retail y Consumo Masivo. Las noticias de Latino America en un solo lugar
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Why Aspirational Advertising Fails 9 Times out of 10

Why Aspirational Advertising Fails 9 Times out of 10 | Brand Neuromarketing | Scoop.it
New Neuromarketing bridges the gap between fuzzy science and straight solid application. Our team of writers uncover the biggest neuromarketing gems each month and transform them into clear bit-sized articles. No abstractions. No jargon. No p-values.
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Luxury Daily

Luxury Daily | Brand Neuromarketing | Scoop.it
The luxury sector has an average Brand Intimacy Quotient of 15.3, a figure considerably lower than the median of 28.7 seen for other United States industries ranked by MBLM’s annual Brand Intimacy Report and Rankings.
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The “Narrative Intelligence” Of The Greek Myths with Carol Pearson, Ph.D. | New Dimensions Radio

The “Narrative Intelligence” Of The Greek Myths with Carol Pearson, Ph.D. | New Dimensions Radio | Brand Neuromarketing | Scoop.it
Carol Pearson says that archetypal stories are more powerful than everyday stories because they carry the energy of a human potential.
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How food advertising best stimulates the senses | Opinion

How food advertising best stimulates the senses | Opinion | Brand Neuromarketing | Scoop.it
Neuroscience tells us that to engage viewers, food advertisers should consider showing the products in their messy, authentic glory.
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Neurodesign: The new frontier of packaging and product design | Packaging Digest

Neurodesign: The new frontier of packaging and product design | Packaging Digest | Brand Neuromarketing | Scoop.it
What are the most important insights from cognitive neurosciences that a packaging designer should take into consideration to create more effective packages? Here are three tips. What does make a package really stand out from the crowd? What materials should be used to elicit certain behaviors, perceptions and emotions in the consumer? How can a container affect our evaluation of its contents? How can a package contribute to brand loyalty?
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What customers think about your product and are they being honest? - Promosapiens - marketing evolution

What customers think about your product and are they being honest? - Promosapiens - marketing evolution | Brand Neuromarketing | Scoop.it
If only customers would always tell us exactly what they want, business would be so simple… The problem is that they themselves don’t always have the answer to this question or maybe they think they have it, but they say one thing while they are thinking something else and they do something completely different when it comes to buying. In ... Read More
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Narrative Strategies for Brand Building Part II: The Brand Story Package

Narrative Strategies for Brand Building Part II: The Brand Story Package | Brand Neuromarketing | Scoop.it
<p>The purpose portion of the brand narrative contains a declaration — an acknowledgment of shared vales between the brand and the consumer, and therefore their shared mission.</p>
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The 5 Best Neuromarketing Insights Of 2017

The 5 Best Neuromarketing Insights Of 2017 | Brand Neuromarketing | Scoop.it
The New Neuromarketing blog bridges the gap between fuzzy science and straight solid application. Our team of writers uncover the biggest neuromarketing gems each month and transform them into clear bit-sized articles. No abstractions. No jargon. No p-values.
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Inspector Insight » The Meaning of Green – the Colour of Fate

Inspector Insight » The Meaning of Green – the Colour of Fate | Brand Neuromarketing | Scoop.it
“So long as hope has anything of green.” – Dante “Green, how I want you green. Green wind. Green branches.” – Frederico Garcia Lorca Whether you live in the temperate climbs of the UK or nearer the equator in the tropics, one of the first associations with the colour green is with nature, trees...
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How to use sensory marketing tactics to create irresistible brands

How to use sensory marketing tactics to create irresistible brands | Brand Neuromarketing | Scoop.it
The New Neuromarketing blog bridges the gap between fuzzy science and straight solid application. Our team of writers uncover the biggest neuromarketing gems each month and transform them into clear bit-sized articles. No abstractions. No jargon. No p-values.
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What Do We Really Want?

What Do We Really Want? | Brand Neuromarketing | Scoop.it
A new study examines the battle between idealized attitudes and those we actually have.
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Fascinating - but needs a clear definition of 'attitude'
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How the Human Brain Experiences Your Brand

How the Human Brain Experiences Your Brand | Brand Neuromarketing | Scoop.it
A review of the latest psychology, neuroscience and neuromarketing research about how our brains experience brands like Apple, Nike and IBM.
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Neuroset - Smell engage customers brain

Neuroset - Smell engage customers brain | Brand Neuromarketing | Scoop.it
RT @InnovaMap: How To Use Smell To Engage Your Customers Brain @NeurosetUK
https://t.co/1fMiGDX9xC #neuromarketing #sensorymarketing http…
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Apple Revealed as UK's Top Storytelling Brand | LBBOnline

Apple Revealed as UK's Top Storytelling Brand | LBBOnline | Brand Neuromarketing | Scoop.it
Little Black Book, Apple Revealed as UK's Top Storytelling Brand. Aesop Agency conducts latest study in association with 3Gem Research
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People Buy Emotions Not Things - Brand Quarterly

People Buy Emotions Not Things - Brand Quarterly | Brand Neuromarketing | Scoop.it
Just for a moment, think about the last big purchase you made.  Was it a car?  A house?  That boat you had been dreaming about?  Or possibly something as simple as a purse? At first glance, it may seem tha
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Trump and brand archetypes: why likeability doesn't matter

Trump and brand archetypes: why likeability doesn't matter | Brand Neuromarketing | Scoop.it
If Donald Trump has shown anything, it's that it’s important to understand the difference between archetypes and stereotypes.
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Inspector Insight » The Beauty of Believing in Brand Values

Inspector Insight » The Beauty of Believing in Brand Values | Brand Neuromarketing | Scoop.it
Reading Generation M recently (review here) made me think long and hard about the relationship between religious or spiritual beliefs and brand values.
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