Brand Neuromarketing
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Feminine Archetypes

Feminine Archetypes | Brand Neuromarketing | Scoop.it
Toni Wolfe, colleague and lover of Carl Jung, identified 4 feminine archetypes. These cardinal qualities divide feminine characters into power centers, or capabilities. Toni understood when she cre...
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Brand Neuromarketing
Practical application of neuromarketing for brand leaders
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From “Where” to “What”: Distributed Representations of Brand Associations in the Human Brain

From “Where” to “What”: Distributed Representations of Brand Associations in the Human Brain | Brand Neuromarketing | Scoop.it
Considerable attention has been given to the notion that there exists a set of human-like characteristics associated with brands, referred to as brand personality. Here we combine newly available machine learning techniques with functional neuroimagin
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How Popular Culture Affects the Way We Tell Stories

How Popular Culture Affects the Way We Tell Stories | Brand Neuromarketing | Scoop.it
LeRoy Ashby, Professor and Author, joins the Business of Story Podcast to talk about the shifting reality of the news, the similarities between P.T. Barnum and Trump, and how popular culture is an inherent part of our storytelling.
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Explorer, Hero, or Jester: What's Your Company's Cultural Archetype?

Explorer, Hero, or Jester: What's Your Company's Cultural Archetype? | Brand Neuromarketing | Scoop.it
Does your organization need a culture audit? Learn what cultural archetypes are and how they help organizations build consensus.
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Neuromarketing: The future of AI marketing applications in retail

Neuromarketing: The future of AI marketing applications in retail | Brand Neuromarketing | Scoop.it
America Retail, medio digital de empresas, proveedores, profesionales de Retail y Consumo Masivo. Las noticias de Latino America en un solo lugar
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Why Aspirational Advertising Fails 9 Times out of 10

Why Aspirational Advertising Fails 9 Times out of 10 | Brand Neuromarketing | Scoop.it
New Neuromarketing bridges the gap between fuzzy science and straight solid application. Our team of writers uncover the biggest neuromarketing gems each month and transform them into clear bit-sized articles. No abstractions. No jargon. No p-values.
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Luxury Daily

Luxury Daily | Brand Neuromarketing | Scoop.it
The luxury sector has an average Brand Intimacy Quotient of 15.3, a figure considerably lower than the median of 28.7 seen for other United States industries ranked by MBLM’s annual Brand Intimacy Report and Rankings.
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The “Narrative Intelligence” Of The Greek Myths with Carol Pearson, Ph.D. | New Dimensions Radio

The “Narrative Intelligence” Of The Greek Myths with Carol Pearson, Ph.D. | New Dimensions Radio | Brand Neuromarketing | Scoop.it
Carol Pearson says that archetypal stories are more powerful than everyday stories because they carry the energy of a human potential.
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How food advertising best stimulates the senses | Opinion

How food advertising best stimulates the senses | Opinion | Brand Neuromarketing | Scoop.it
Neuroscience tells us that to engage viewers, food advertisers should consider showing the products in their messy, authentic glory.
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Neurodesign: The new frontier of packaging and product design | Packaging Digest

Neurodesign: The new frontier of packaging and product design | Packaging Digest | Brand Neuromarketing | Scoop.it
What are the most important insights from cognitive neurosciences that a packaging designer should take into consideration to create more effective packages? Here are three tips. What does make a package really stand out from the crowd? What materials should be used to elicit certain behaviors, perceptions and emotions in the consumer? How can a container affect our evaluation of its contents? How can a package contribute to brand loyalty?
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Inspector Insight » A Gap in the Toblerone Brand (The Importance of Brand essence #5)

Inspector Insight » A Gap in the Toblerone Brand (The Importance of Brand essence #5) | Brand Neuromarketing | Scoop.it
Why, oh why, oh why? Why would any brand manager take the most unique, distinctive and well known asset of a brand and change it?
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Marketer's Bag of Tricks | Digital Ads

Marketer's Bag of Tricks | Digital Ads | Brand Neuromarketing | Scoop.it
Parents: Big Soda is targeting your kids without your knowledge. https://t.co/dF8P1GhAEH Join #OaklandvsBigSoda #YesonHH
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Your Customers' Brains Are Hard-Wired to Decode These 10 Signals

Your Customers' Brains Are Hard-Wired to Decode These 10 Signals | Brand Neuromarketing | Scoop.it
Rhyming schemes and funny memes work because humans respond to recognizable patterns. Help them embrace your brand message by telling stories that feel familiar.
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Neuromarketing: Using Neuroscience to Supercharge Results

Neuromarketing: Using Neuroscience to Supercharge Results | Brand Neuromarketing | Scoop.it
Advertising legends such as David Ogilvy, Claud C. Hopkins and Leo Burnett understood the power of neuromarketing. Back then, they just didn’t call it that.
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How to use sensory marketing tactics to create irresistible brands

How to use sensory marketing tactics to create irresistible brands | Brand Neuromarketing | Scoop.it
The New Neuromarketing blog bridges the gap between fuzzy science and straight solid application. Our team of writers uncover the biggest neuromarketing gems each month and transform them into clear bit-sized articles. No abstractions. No jargon. No p-values.
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What Do We Really Want?

What Do We Really Want? | Brand Neuromarketing | Scoop.it
A new study examines the battle between idealized attitudes and those we actually have.
Sandra Pickering @opento's insight:
Fascinating - but needs a clear definition of 'attitude'
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How the Human Brain Experiences Your Brand

How the Human Brain Experiences Your Brand | Brand Neuromarketing | Scoop.it
A review of the latest psychology, neuroscience and neuromarketing research about how our brains experience brands like Apple, Nike and IBM.
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Neuroset - Smell engage customers brain

Neuroset - Smell engage customers brain | Brand Neuromarketing | Scoop.it
RT @InnovaMap: How To Use Smell To Engage Your Customers Brain @NeurosetUK
https://t.co/1fMiGDX9xC #neuromarketing #sensorymarketing http…
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Apple Revealed as UK's Top Storytelling Brand | LBBOnline

Apple Revealed as UK's Top Storytelling Brand | LBBOnline | Brand Neuromarketing | Scoop.it
Little Black Book, Apple Revealed as UK's Top Storytelling Brand. Aesop Agency conducts latest study in association with 3Gem Research
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People Buy Emotions Not Things - Brand Quarterly

People Buy Emotions Not Things - Brand Quarterly | Brand Neuromarketing | Scoop.it
Just for a moment, think about the last big purchase you made.  Was it a car?  A house?  That boat you had been dreaming about?  Or possibly something as simple as a purse? At first glance, it may seem tha
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Trump and brand archetypes: why likeability doesn't matter

Trump and brand archetypes: why likeability doesn't matter | Brand Neuromarketing | Scoop.it
If Donald Trump has shown anything, it's that it’s important to understand the difference between archetypes and stereotypes.
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Inspector Insight » The Beauty of Believing in Brand Values

Inspector Insight » The Beauty of Believing in Brand Values | Brand Neuromarketing | Scoop.it
Reading Generation M recently (review here) made me think long and hard about the relationship between religious or spiritual beliefs and brand values.
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Why Aspirational Advertising Fails 9 Times out of 10

Why Aspirational Advertising Fails 9 Times out of 10 | Brand Neuromarketing | Scoop.it
New Neuromarketing bridges the gap between fuzzy science and straight solid application. Our team of writers uncover the biggest neuromarketing gems each month and transform them into clear bit-sized articles. No abstractions. No jargon. No p-values.
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ARCHETYPES IN BRANDING

ARCHETYPES IN BRANDING | Brand Neuromarketing | Scoop.it
Use archetypes to make sense of your brand and connect with your customers.
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Increase Brand Recognition with the Correct use of Ad Placement

Increase Brand Recognition with the Correct use of Ad Placement | Brand Neuromarketing | Scoop.it
New Neuromarketing bridges the gap between fuzzy science and straight solid application. Our team of writers uncover the biggest neuromarketing gems each month and transform them into clear bit-sized articles.
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Want to get your brand ‘on top of mind’? Here’s how often you should show your ad

Want to get your brand ‘on top of mind’? Here’s how often you should show your ad | Brand Neuromarketing | Scoop.it
New Neuromarketing bridges the gap between fuzzy science and straight solid application. Our team of writers uncover the biggest neuromarketing gems each month and transform them into clear bit-sized articles.
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