Brand Advocacy
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Brand Advocacy
Brand advocacy programs, cases news and strategies
Curated by Marco Bandini
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Digital strategy a must for businesses in China - ZDNet Asia

Digital strategy a must for businesses in China - ZDNet Asia | Brand Advocacy | Scoop.it
Digital strategy a must for businesses in ChinaZDNet AsiaCompanies can also measure customer advocacy which is when customers become brand advocates.
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The Impact of Social Media Influencers on Brands - Promotion World (press release)

The Impact of Social Media Influencers on Brands - Promotion World (press release) | Brand Advocacy | Scoop.it
The Impact of Social Media Influencers on BrandsPromotion World (press release)A smart marketer, who knows the power of influencer marketing, is investing considerable time in finding these brand advocates, engaging with them and establishing a...
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How Users Interact With Brand Pages On Twitter [STUDY] - AllTwitter

How Users Interact With Brand Pages On Twitter [STUDY] - AllTwitter | Brand Advocacy | Scoop.it
How Users Interact With Brand Pages On Twitter [STUDY] (RT @richaseth30: Good read for social media enthusiasts..How Users Interact With Brand Pages On Twitter..)...
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Kroger Taps Store Brand Advocates | Kroger content from Supermarket News

Kroger Taps Store Brand Advocates | Kroger content from Supermarket News

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Four Seasons' new website makes bold bet on social media

Four Seasons' new website makes bold bet on social media | Brand Advocacy | Scoop.it
Four Seasons has launched its new website; Hotel Check-In takes you on an exclusive tour.
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The Power of Brand Advocates and Social Media

The Power of Brand Advocates and Social Media | Brand Advocacy | Scoop.it
The Power of Brand Advocates - Using social media to harness the power of brand advocates and get people talking positively about your brand (The Power of Brand Advocates http://t.co/PdilEzhn...)...
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Mass Media's New Engagement Measures - blogs.hbr.org (blog)

Mass Media's New Engagement Measures - blogs.hbr.org (blog) | Brand Advocacy | Scoop.it
Mass Media's New Engagement Measuresblogs.hbr.org (blog)Joe argued that social network-fueled consumer brand advocacy will take businesses "to the next level." And that fueling, nurturing and, importantly, measuring engagement as a precursor to...
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Social Media - How to Nurture Brand Advocates and Keep Them Loyal : MarketingProfs Article

Social Media - How to Nurture Brand Advocates and Keep Them Loyal : MarketingProfs Article | Brand Advocacy | Scoop.it
Social Media - How to Nurture Brand Advocates and Keep Them Loyal (#brands Y brand ambassadors r essential.)...
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2REVIEW.NET - HOMEPAGE

Earn redeemable rewards for reviews when you provide customer feedback on any business in the country. We are truly the Voice of the Customer (We dont believe in advertising.
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Emerging Innovations .:. web ecommerce design intranet systems | Rewarding your Brand Advocates

Website design and development for business: What could be better than having a team of people promoting your product or service at every possible opportunity. If you create brand advocates you may well achieve just that.
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Bringin' 'Em Back: 5 Must-See Videos on Brand Advocacy from 2011 | ZuberRants by Zuberance | All about Brand Advocates & Social Recommendations

Bringin' 'Em Back: 5 Must-See Videos on Brand Advocacy from 2011 | ZuberRants by Zuberance | All about Brand Advocates & Social Recommendations | Brand Advocacy | Scoop.it
A rock star collection of mind-blowing stats about your most enthusiastic customers (AKA Brand Advocates.) (Bringin’ ‘Em Back: 5 Must-See Videos on Brand Advocacy from 2011 http://t.co/Jgsj6v0S...
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Bird's Eye Voila! Social Efforts Driving Trial - MediaPost Communications

Bird's Eye Voila! Social Efforts Driving Trial - MediaPost Communications | Brand Advocacy | Scoop.it
MediaPost CommunicationsBird's Eye Voila! Social Efforts Driving TrialMediaPost Communicationsby Karlene Lukovitz, Yesterday, 1:20 PM Birds Eye Voila! is running a new “Try It.
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The Recipe for Building Brand Advocates | Chicago Internet ...

The Recipe for Building Brand Advocates | Chicago Internet ... | Brand Advocacy | Scoop.it
There's something to say about the power of branding and how it affects a company's image in the public eye. Brand giants, such as Coca-Cola and Microsoft, did not get as large as they are today without the support of people ...
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Asit Gupta's curator insight, April 27, 2013 12:25 PM
Good summary of 4 key motivations for Advocates's motivations: 1. Knowledge “I want to be the person others turn to for input and advice.” 2. Ego “I want to be the person who has the newest and coolest thing around.” 3. Reward “I want to gain tangible or intangible benefits for sharing.” 4. Passion “I have a vested interest in this topic and willingly share because I love talking about it.”
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A Field Guide to Brand Advocates | Visual.ly

A Field Guide to Brand Advocates | Visual.ly | Brand Advocacy | Scoop.it
In this infographic they explain what a brand advocate is and how to use a brand advocate to promote your business and product. Here they explain what (RT @smartbags: This site that has great Infographics and visualisations.
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The Marketing Power of Brand Advocates

Video by Zuberance highlighting the power of Brand Advocates (people who pro-actively recommend brands without being paid to do so.) Learn how to energize yo...
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Worldmakers at CES 2012: Facebook's Carolyn Everson speaks with JWT's Bob Jeffrey

JWT Worldwide CEO and Chairman Bob Jeffrey, speaks with Carolyn Everson, Facebook's VP of Global Marketing Solutions on the Worldmakers set at CES, the 2012 ...
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Brand Advocacy and Social Media - 2009 GMA Conference

Businesses must strategically align behind creating advocates for their brands.
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Fans aren’t just for Rockstars: A Framework for helping companies connect with their advocates and vice-versa | MackCollier.com - Social Media Training and Consulting

Fans aren’t just for Rockstars: A Framework for helping companies connect with their advocates and vice-versa | MackCollier.com - Social Media Training and Consulting | Brand Advocacy | Scoop.it
Warning: This is an uncharacteristically long post for this blog, but it's a topic that I am pretty passionate about: Helping companies better connect with...
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Customer Behavior - Four Reasons Haters Are Good for Your Company : MarketingProfs Article

Customer Behavior - Four Reasons Haters Are Good for Your Company : MarketingProfs Article | Brand Advocacy | Scoop.it
Customer Behavior - Four Reasons Haters Are Good for Your Company (RT @TeamAffect: Wait, haters can be good for your brand?
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White Paper - Creating a Community of Brand Advocates

White Paper - Creating a Community of Brand Advocates | Brand Advocacy | Scoop.it
White Paper - Creating a Community of Brand Advocates http://t.co/JAo3rs6A...
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Building Brand Advocacy: 3 Key Things to Remember

Building Brand Advocacy: 3 Key Things to Remember | Brand Advocacy | Scoop.it
Social sharing is the heartbeat of social media. For brands, it becomes especially powerful when it's done by a customer who is a loyal and passionate enough about a product or company to spread the w (Essential info for building brand advocacy!
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Bringin' 'Em Back: 5 Must-See Videos on Brand Advocacy from 2011 | ZuberRants by Zuberance | All about Brand Advocates & Social Recommendations

Bringin' 'Em Back: 5 Must-See Videos on Brand Advocacy from 2011 | ZuberRants by Zuberance | All about Brand Advocates & Social Recommendations | Brand Advocacy | Scoop.it
A rock star collection of mind-blowing stats about your most enthusiastic customers (AKA Brand Advocates.) (Bringin’ ‘Em Back: 5 Must-See Videos on Brand Advocacy from 2011 http://t.co/lM2cNy8y...
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