BrainLovers
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BrainLovers
All about intelligence, creativity, brain and neuromarketing.
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How Male and Female Brains Differ

How Male and Female Brains Differ | BrainLovers | Scoop.it
Researchers reveal sex differences in the brain's form and function.
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Na hora da compra, homem vai à caça e mulher quer atenção, diz especialista

Na hora da compra, homem vai à caça e mulher quer atenção, diz especialista | BrainLovers | Scoop.it
Num passado distante, a vida do homem se resumia a sair para caçar e trazer alimento para casa. À mulher, cabia basicamente a tarefa de satisfazer as neces...
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Are neuroscience research techniques valid enough to inform marketing decisions?

Are neuroscience research techniques valid enough to inform marketing decisions? | BrainLovers | Scoop.it
Topic sentence: Marketing research measures derived from neuroscience techniques lack the validity needed to be useful in informing marketing decisions.   Dr Phil Harris Lecturer in marketing in the Faculty of Business and Economics, The University of Melbourne DISAGREE – Metrics derived from neuroscientific techniques can provide extraordinary insight about consumer reactions to marketing stimuli. The problem is that neuroscientists don’t know a lot about marketing, and marketers don’t know much about the neurosciences. So there’s a rather large gap in understanding how one field can complement the other and a degree of scepticism about whether neuro measures are better…
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What percentage of your brain do you use? - Richard E. Cytowic

What percentage of your brain do you use? - Richard E. Cytowic | BrainLovers | Scoop.it
Two thirds of the population believes a myth that has been propagated for over a century: that we use only 10% of our brains. Hardly! Our neuron-dense brains have evolved to use the least amount of energy while carrying the most information possible -- a feat that requires the entire brain. Richard E. Cytowic debunks this neurological myth (and explains why we aren’t so good at multitasking).
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20 Things That Mentally Strong People Don't Do

20 Things That Mentally Strong People Don't Do | BrainLovers | Scoop.it
I often write about the things I believe we all should be doing, trying or experimenting with in order to maximize our success and happiness.
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Hawking: AI could be the 'worst thing ever for humanity' - CNET

Hawking: AI could be the 'worst thing ever for humanity' - CNET | BrainLovers | Scoop.it
Discussing Johnny Depp's new film "Transcendence," the famous physicist says AI could not only be the biggest event in human history, but also the last.
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Como o açúcar afeta o cérebro

Como o açúcar afeta o cérebro | BrainLovers | Scoop.it
TED-Ed explica em infográfico animado o que torna os doces tão irresistíveis
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Brain function begins to decline after age 24: study - New York Daily News

Brain function begins to decline after age 24: study - New York Daily News | BrainLovers | Scoop.it
New York Daily News
Brain function begins to decline after age 24: study
New York Daily News
Brain function begins to decline after age 24: study.
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How the brain pays attention: Identifying regions of the brain dealing with object-based, spacial attention | neuroscientistnews.com

How the brain pays attention: Identifying regions of the brain dealing with object-based, spacial attention | neuroscientistnews.com | BrainLovers | Scoop.it
Picking out a face in the crowd is a complicated task: Your brain has to retrieve the memory of the face you're seeking, then hold it in place while scanning the crowd, paying special attention to finding a match.
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Neuromarketing: Companies Use Neuroscience for Consumer Insights

Neuromarketing: Companies Use Neuroscience for Consumer Insights | BrainLovers | Scoop.it
Yahoo, Hyundai, Microsoft and other marketers use EEGs and MRIs to vet commercials, packaging and product design.
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Predicting Advertising Effectiveness: Facial Coding of 120.000 Video Frames

Predicting Advertising Effectiveness: Facial Coding of 120.000 Video Frames | BrainLovers | Scoop.it
This study was published in the conference proceedings of 9th Annual NeuroPsychoEconomics Conference
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Neuromarketing Neuroscience Behavioral Neuroscience Seminar Speaker

Neuromarketing Neuroscience Behavioral Neuroscience Seminar Speaker | BrainLovers | Scoop.it
Formation Neuroscience Behavioral Neuroscience Formateur Neuromarketing Seminar Speaker
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Neuromarketing: conheça os truques para fazer o consumidor gastar mais - 21/05/2012 - UOL Economia - Da Redação

Neuromarketing: conheça os truques para fazer o consumidor gastar mais - 21/05/2012 - UOL Economia - Da Redação | BrainLovers | Scoop.it
Você entra no supermercado disposto a procurar apenas os produtos da sua lista, mas sai de lá com o carrinho abarrotado de compras. Culpar-se...
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Neuro-imaging: Digital and airport outdoor ads top the class

Neuro-imaging: Digital and airport outdoor ads top the class | BrainLovers | Scoop.it
Airport posters are the most effective form of outdoor media, and dynamic digital copy heightens the intensity of a brand’s communication, according to a study by international out of home ad company Eye in the UK. The study, conducted in partnership with brain imaging researcher Neuro Insights, looked into the effects of out of home advertising on people's brains, by measuring the brain activity of consumers in different out of home environments. The results, reported in Media Week, show that different environments, formats, weights and creative treatments have an impact on how consumers think and feel about the brands advertised,.…
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5 Neuromarketing Tricks Every Marketer Should Know

5 Neuromarketing Tricks Every Marketer Should Know | BrainLovers | Scoop.it
Read about 5 neuromarketing tricks that can improve your conversion and attention to your users.
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What every marketer needs to know about neuromarketing

What every marketer needs to know about neuromarketing | BrainLovers | Scoop.it
In this guest post, branding expert Dr Peter Steidl says neuromarketing will change the face of marketing, and without it, campaigns will lag behind competitors that have embraced this new way of thinking about consumer behaviour and branding.   I am not talking about lab tests that deliver reliable but limited information about how consumers process marketing stimuli such as ads, logos or package designs.  Rather, I’m referring to the application of neuroscience concepts in a strategic context. In other words, how marketers can benefit from the latest insights into how consumers think, feel and, and most importantly, make purchase…
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Neuromarketing: Tapping Into the 'Pleasure Center' of Consumers

Neuromarketing: Tapping Into the 'Pleasure Center' of Consumers | BrainLovers | Scoop.it
Harvard Business School marketing professor Uma R. Karmarkar explains how raw brain data is helping researchers unlock the mysteries of consumer choice.
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3 Ways Neuromarketing Creates A Better User Experience

3 Ways Neuromarketing Creates A Better User Experience | BrainLovers | Scoop.it
By studying consumers' neurological reactions to marketing, neuromarketers are giving marketers the tools to create a better user experience.
Based on the theory that over 90% of brain act
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Analysis: Brainwaves and neuromarketing - how retailers can use psychology to influence shoppers

Analysis: Brainwaves and neuromarketing - how retailers can use psychology to influence shoppers | BrainLovers | Scoop.it
Powerful psychological techniques influence shopper behaviour and the science behind them is becoming more sophisticated, reports Rebecca Thomson.
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Quanto você pagaria para implantar talentos quase impossíveis em seu cérebro?

Quanto você pagaria para implantar talentos quase impossíveis em seu cérebro? | BrainLovers | Scoop.it
Quanto pagaria para ter memória perfeita, visão aprimorada, hiperfoco ou aquela jogada digna de um fenômeno do futebol? Quanto você pagaria para ter os conhecimentos que você mais deseja implantados diretamente em seu cérebro?
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Obesity: Are lipids hard drugs for the brain? | neuroscientistnews.com

Obesity: Are lipids hard drugs for the brain? | neuroscientistnews.com | BrainLovers | Scoop.it
Why can we get up for a piece of chocolate, but never because we fancy a carrot? Serge Luquet's team at the "Biologie Fonctionnelle et Adaptative" laboratory (CNRS/Université Paris Diderot) has demonstrated part of the answer: triglycerides, fatty substances from food, may act in our brains directly on the reward circuit, the same circuit that is involved in drug addiction.
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Neuromarketing: separating fact from fiction | Marketing Magazine

Neuromarketing: separating fact from fiction | Marketing Magazine | BrainLovers | Scoop.it
Neuromarketing: separating fact from fiction, Neuromarketing is growing in importance for marketers, writes Andrew McCormick. Here, two experts argue the merits of the technique | Marketing Magazine
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'Neuromarketing': can science predict what we'll buy? - Telegraph

'Neuromarketing': can science predict what we'll buy? - Telegraph | BrainLovers | Scoop.it
Advertisers have long used science to peer into consumers’ brains; today ‘neuromarketing’ has given them the power to delve into our subconscious, finds Alex Hannaford
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