Bottom of the pyramid
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Rescooped by Reda el ouarzazi from Frugal innovation and bottom of the pyramid
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Behavioral Approaches to Product Innovation at the Base of the ...

Behavioral Approaches to Product Innovation at the Base of the ... | Bottom of the pyramid | Scoop.it
Behavioral Approaches to Product Innovation at the Base of the Pyramid. March 28, 2014 in Center for Financial Inclusion | Tags: Savings, Behavioral Insights, Behavioral Economics, ideas42, Human-Centered Design.

Via Martin Leblon
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The bottom of the pyramid

The bottom of the pyramid | Bottom of the pyramid | Scoop.it
MANAGEMENT gurus have rhapsodised about “the fortune at the bottom of the pyramid” in emerging markets ever since C.K. Prahalad popularised the idea in 2006....

Via Thomas Henault
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Thomas Henault's curator insight, May 14, 2014 5:34 AM

The BOP is not only a "third world" approach. This article explain how different huge occidental companies are reaching the BOP by answering a basic demand.

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BoP 101: Essential Reading for Those Interested in the Base of the Pyramid : Center for Social Innovation (CSI)

BoP 101: Essential Reading for Those Interested in the Base of the Pyramid : Center for Social Innovation (CSI) | Bottom of the pyramid | Scoop.it

"I often get questions from students and readers about where to start. There is so much out there, and although NextBillion has done a great job of posting reviews of works as they are published, this post is designed to give a high-level overview of the literature over time.

 

Therefore, the following showcases some of the most pivotal pieces that have influenced and continue to expand the base of the pyramid idea."


Via Daniel Oporto Calderón, Martin Leblon
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Building new marketplaces at the bottom of the pyramid

Building new marketplaces at the bottom of the pyramid | Bottom of the pyramid | Scoop.it

Companies around the world are learning that selling to the poor can benefit both society and the bottom line


Via Thomas Henault
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Thomas Henault's curator insight, May 19, 2014 10:03 AM

Companies around the world are learning that selling to the poor can benefit both society and the bottom line

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Positive business works at the base of the pyramid

Positive business works at the base of the pyramid | Bottom of the pyramid | Scoop.it
(Phys.org) —For the world's poor in developing countries, income isn't the only factor that affects buying decisions, a University of Michigan professor says.

Via Martin Leblon
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Martin Leblon's curator insight, May 20, 2014 12:01 PM

Good article about how to make business with a Base of the pyramid approach.

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Empowering Poor Women at the Base of the Pyramid? - Business Fights Poverty

Empowering Poor Women at the Base of the Pyramid? - Business Fights Poverty | Bottom of the pyramid | Scoop.it

Base of the pyramid (BoP) approaches have been attracting a lot of attention in business and development circles lately. Although typically associated with highly publicised schemes such as Grameen’s “village phone ladies” and Hindustan Unilever’s “Project Shakti”, a number of BoP initiatives have sprung up across Africa and Asia to address a range of development concerns, from health and energy to gender empowerment and poverty reduction.

For the last few years my colleagues* and I at the Saïd Business School have researched the opportunities that BoP distribution systems provide for women to earn an income by selling consumer goods door-to-door in communities beyond the reach of mainstream retail. We’ve looked at one scheme in depth: CARE Bangladesh’s Rural Sales Programme (RSP), which aims to create employment opportunities for marginalized women and to improve the access of the rural poor to a range of consumer goods.


Via W. Robert de Jongh
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Finding a solution for Africa's energy gap at the BoP

Finding a solution for Africa's energy gap at the BoP | Bottom of the pyramid | Scoop.it
In advance of the World Economic Forum on Africa, Sameer Hajee, CEO of Nuru Energy, discusses the need for a new approach to energy poverty.

 

To start the discussion, let me debunk a few myths that we have come across in the past four years:

 

Myth: The base of the pyramid (BOP) should enjoy the same access to electricity that we do in the developed world.


Reality: In an ideal world, this would, of course, be the ultimate solution. But let’s face it, access to grid electricity for the majority of rural Africans is a distant proposition, and there are insurmountable costs and logistical problems. If we want to address the issue immediately, we need to start focusing on hyper-local solutions that get people access today (tonight!).


Via Daniel Oporto Calderón, GVEP International
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Information | Les grandes entreprises et le BoP

Information | Les grandes entreprises et le BoP | Bottom of the pyramid | Scoop.it
ENEA Consulting et CARE France publient une étude sur la perception stratégique et opérationnelle du marché du Bas de la Pyramide (BoP) par les grandes entreprises françaises.

Via Mission Innovation Entrepreneuriat Social - CRF
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A Responsibility and a Market: Why Danone May Represent the Future of BoP Business - Business Fights Poverty

A Responsibility and a Market: Why Danone May Represent the Future of BoP Business - Business Fights Poverty | Bottom of the pyramid | Scoop.it
The “future of BOP business” is a sweeping, flashy claim. Yet Danone’s strategy appears to be different for all the right, non-flashy reasons.

 

A strict focus on unit economics, clear understanding of the business’ role in social impact, and most of all, direct links between base of the pyramid (BOP) market growth and core business goals set their approach apart.


Via Daniel Oporto Calderón
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Bottom of the Pyramid (BoP) as a Source of Breakthrough Innovations - by CK Prahalad - 2011 - Journal of Product Innovation Management - Wiley Online Library

Bottom of the Pyramid (BoP) as a Source of Breakthrough Innovations - by CK Prahalad - 2011 - Journal of Product Innovation Management - Wiley Online Library | Bottom of the pyramid | Scoop.it

"In this paper, I identify the bottom of the pyramid (BOP) markets as a new source of radical innovation.

 

By focusing managerial attention on creating awareness, access, affordability, and availability (4As), managers can create an exciting environment for innovation. I suggest that external constraints can be utilized to build an innovation sandbox within which new products and business models can be created.

 

Using a live example of such an innovation—the development of the biomass stove for the rural poor in India—I illustrate the process and the usefulness of the approach. Increasingly, global firms are recognizing the implications of innovations at the BOP for developed markets as well."


Via Daniel Oporto Calderón
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Réhabilitation de bidonvilles : la stratégie bottom-up du programme Baan-Mankong en Thaïlande

Réhabilitation de bidonvilles : la stratégie bottom-up du programme Baan-Mankong en Thaïlande | Bottom of the pyramid | Scoop.it
Cet article a été rédigé par Pauline Richir* A Bangkok, comme dans de nombreuses capitales de pays en développement, les bidonvilles sont disséminés aux quatre coins de la ville. Là où un terrain é...

Via Priscilla
Reda el ouarzazi's insight:

stratégie “bottom-up” : En neuf ans, 91 986 ménages thaïlandais issus de 1 557 communautés à travers 278 villes thaïlandaises ont participé à ce programme ... waw !

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Exportation: misons sur les pays émergents à long terme - LesAffaires.com

Exportation: misons sur les pays émergents à long terme - LesAffaires.com | Bottom of the pyramid | Scoop.it
Exportation: misons sur les pays émergents à long terme LesAffaires.com ANALYSE - Même si une reprise plus solide se pointe à l'horizon aux États-Unis, les exportateurs canadiens auraient tout avantage à miser sur les pays émergents à long terme,...

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5 Reasons to Consider a Basic Income for All Americans

5 Reasons to Consider a Basic Income for All Americans | Bottom of the pyramid | Scoop.it
All over the world, people are talking guaranteeing basic incomes for citizens as a viable policy.
Half of all Canadians want it. The Swiss have had a referendum on it. The American media is all over
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10 technologies to help the world's poor

10 technologies to help the world's poor | Bottom of the pyramid | Scoop.it
While many of these products remain out of reach price-wise for the majority of individuals, most can be purchased by governments or non-profit organizations.

Via Thomas Henault
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Thomas Henault's curator insight, May 19, 2014 8:57 AM

Be an entrepreneur for the BOP. Tomorrow's challenges?

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Le "charity business" se réinvente sur le Web - La Tribune - La Tribune.fr

Le "charity business" se réinvente sur le Web - La Tribune - La Tribune.fr | Bottom of the pyramid | Scoop.it
Le "charity business" se réinvente sur le Web - La Tribune
La Tribune.fr
Sans compter un budget global associatif qui pèse 70 milliards. Depuis le ...

Via Apres, Alix Lalire
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Ateliers @ssociatifs's curator insight, May 16, 2013 11:58 AM

Des exemples à suivre ?

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How the Kenyan Base of the Pyramid uses their mobile phone | *iHub_ | Partnerships for Capacity Development

How the Kenyan Base of the Pyramid uses their mobile phone | *iHub_ | Partnerships for Capacity Development | Bottom of the pyramid | Scoop.it
In order to understand mobile phone usage at the Base of the Pyramid (BoP) in Kenya, iHub Research and Research Solutions Africa conducted a 6-month study, funded by infoDev (World Bank) Mobile application developers are advised to focus on Base of...

Via Anand Sheombar
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What is BOP?

What is BOP? | Bottom of the pyramid | Scoop.it

If you are building a business portfolio, not knowing a lot about insurance could hurt your chance of getting approved; that is why learning about BOP is very important.  


Via American Tri-Star Insurance Services
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GRANDES ENTREPRISES & ENTREPRENEURS SOCIAUX : ensemble pour répondre aux besoins à la base de la pyramide (BOP) | Coordination SUD

GRANDES ENTREPRISES & ENTREPRENEURS SOCIAUX : ensemble pour répondre aux besoins à la base de la pyramide (BOP) | Coordination SUD | Bottom of the pyramid | Scoop.it
IMS-Entreprendre pour la Cité s'est associé à Ashoka pour réaliser la première grande étude sur les partenariats grandes entreprises / entrepreneurs sociaux.

Via Jón Sallé
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Stratégie BOP

Stratégie BOP | Bottom of the pyramid | Scoop.it

Connaissez-vous le BOP ?

 

Stratégie "Base of Pyramid" ou quand les multinationales ciblent le marché des 4 milliards de pauvres. Leur objectif : conjuguer croissance du chiffre d'affaires et aide au développement.


Via Véronique Robert (www.so3-societe-sociale-solidaire.com)
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Stratégie BOP

Vidéo synthétique (10 mn en anglais) sur la conférence BOP 2.0 organisée par l'IIES (Institut de l'Innovation et de l'Economie Sociale) de l'ESSEC.

 

En guest star, le professeur Stuart Hart, co-fondateur du Protocol BOP et professeur à l'Univeristé de Cornwell.

 

 


Via Véronique Robert (www.so3-societe-sociale-solidaire.com)
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Facebook, WhatsApp target bottom of the pyramid through Internet.org

Facebook, WhatsApp target bottom of the pyramid through Internet.org | Bottom of the pyramid | Scoop.it
It is in the interest of Facebook, Unilever and others involved with Internet.org – Nokia, Samsung, Ericsson, Qualcomm – to bring the internet to the masses

Via Daniel Oporto Calderón
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