People behind the Books (publishers & authors)
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20 Marketing Questions Self-Published Authors Must Answer | Digital Book World

20 Marketing Questions Self-Published Authors Must Answer | Digital Book World | People behind the Books (publishers & authors) | Scoop.it
For a self-published novelist, a line of books is a small business. Before you start marketing activities, take the time to think like a marketer by asking yourself these 20 questions.
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Another great articles for those who want to publish books themselves.

 

A simple "check list" articles with important questions a self-publishes has to ask themselves when marketing their book.

 

Great list to have before marketing the book. It is important to plan ahead when taking a huge task. Yes, it may be easier to publish the book themselves but it is very vital that they have the right steps and method in moving forward. If one enters into self-publishing blindly, it could cost more than seeking a publisher.

 

A really great list o questions to ensure that you are prepared to market and publish that book of yours!

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The costs and benefits of self-publishing

The costs and benefits of self-publishing | People behind the Books (publishers & authors) | Scoop.it
The emergence of e-readers has allowed more writers to become their own publishers, but there are still costs involved.
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For those who want to save the cost on publishers, they can now skip the option of going to a book publisher, be it large or small.

 

This can be extremely beneficial to inspiring writers who are tight on finances and has a low budget for publishing a book.

 

These individuals can utilising the same tools small book publishers are using for themselves. Instead of paying a publisher, these self-published authors will have extra cash.

 

Perhaps first time authors should consider publishing a book by themselves first and later on use an actual publisher for other books once they earn enough income.

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JK Rowling: 'I was as poor as it's possible to be'

JK Rowling: 'I was as poor as it's possible to be' | People behind the Books (publishers & authors) | Scoop.it
She transformed the lives of a generation with her magical Harry Potter books, but now the author is working on liberating a million children from care homes.
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Not only is she a great author, JK Rowling is a great person.

 

She is probably among the top riches people in the world and yet she does not waste her money. The article illustrates what JK Rowling has done and is doing to give back to the world.

 

A beautiful insight to a best selling author and one of the top riches people in the world.

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Kindle Unlimited Offers Library of 600,000 Books for $9.99 Monthly - SiteProNews

Kindle Unlimited Offers Library of 600,000 Books for $9.99 Monthly - SiteProNews | People behind the Books (publishers & authors) | Scoop.it
Amazon’s new Kindle Unlimited service is being called the Netflix for books. Amazon customers subscribing to the service can now read as much as they like
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Great news to all book lovers! Especially eBook lovers, Amazon has decided to offer a cheap monthly subscription for those who love eBooks.

 

Similar to Itunes, Amazon has offers a reasonable price for their monthly subscription. This way, users are able to have their favourite books just a click away rather than carry a bunch of books in their bag. Great method for boosting their eBooks sales.

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20 Tips on Writing from Famous Authors | Wise Ink's Blog for Indie Authors about Self-Publishing

20 Tips on Writing from Famous Authors | Wise Ink's Blog for Indie Authors about Self-Publishing | People behind the Books (publishers & authors) | Scoop.it
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An extremely inspiring and helpful read. This article has quotes form various famous authors like Mark Twain and Stephan King. Although they are just simple lines from each author, the entire 20 tips altogether are extremely helpful.

 

As a collage student majoring in both Communication & Psychology, I am often tasked to write essays or papers of particular assignments. It is extremely comforting to know that even famous authors have tough time producing works. There are times when you feel you failed as a student because you scored poorly for a first draft of an essay/paper or when you cannot produce an essay/paper.

 

These tips are good encouragement for all students to preserver and keep striving because they will eventually produce their best work.

 

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18 Great Books You Probably Haven't Read - YouTube

In which John shares 18 of his favorite books that aren't wildly popular bestsellers. CLICK SHOW MORE TO GET THE BOOKS: 1. This Bloody Mary is the Last Thing...
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I found this particular video extremely interesting as John Green, a best selling author, is recommending books that he  loves but are not best sellers.

 

The books that he recommends are of a wide range and are not of one particular topic. This is a great video to expend one's reading library and interest. John Green is doing other fellow authors a favour by promoting their books, slightly changing the power law of book sales.

 

This video is also a great way of slightly understanding John Green as a person. It shows what inspires him, what he finds interesting and his passions in life all through the kind of books that he finds interesting. It is  also great that John Green is open to more books, at the end of the video he asks his viewers (nerdfighters) to recommend him books which he will eventually review.

 

I suggest that others who want to expend their reading list and breakout from fiction novels (like myself) to read the books that he has recommended.

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Books Are My Bag Official Website

Books Are My Bag Official Website | People behind the Books (publishers & authors) | Scoop.it
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Book shops in the UK launched a campaign called "books are my bag" to fight back against digital purchasing of books. This campaign is to help promote purchase of books from bookstores instead of online retailers. 

 

It makes best use of social media sites such as Twitter, Facebook, Instagram, Pinterest and YouTube.

 

In december they collaborated with several YouTubers and had a "secret santa" where they swap books. An extremely easy marketing strategy as  YouTubers have large audiences world wide. This marketing trick cost little to advertise and promote the purchasing of books virtually for free. Simple promotion of purchasing books at a store.

 

Currently a project based in the UK but I strongly believe bookshop owners could learn a thing or two from this campaign.

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Gi's World - Book Club

Gi's World - Book Club | People behind the Books (publishers & authors) | Scoop.it
Book Club I get sent some books, I have fun reading them - then I let you know what I think about them… The One Plus One by Jojo Moyes The Blurb: One single mum With two jobs and two children, Jess...
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Remarkably helpful list of books by Giovanna Fletcher, an author herself.

 

A very helpful page as it contains a brief description of each book along with her personal reflection of the book. Easy guide to each book that was reviewed.

 

Always interesting to see what an author is reading, gives a little insight to their personality and interests.

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Small publishers are benefiting from changes in the industry

Small publishers are benefiting from changes in the industry | People behind the Books (publishers & authors) | Scoop.it
The advent of digital publishing technology and the growing popularity of e-books has created opportunities for home-based publishers
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For those who always dreamt of being a book publisher, there has never been an easier time to become a from-home book publisher.

 

Inspirational article detailing how one can become a simple book editor by using simple methods for publishing books.

 

With the Internet being so easily available and social media sites having a more focused group, it allows one to aim a specific target audience. It has now become a lot easier to focus of the niche group, making publishing easy and cheap.

 

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Tweet from @CarrieHFletcher

Tweet from @CarrieHFletcher | People behind the Books (publishers & authors) | Scoop.it
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Great resource that directs you to a video promoting an inspiring book and project called One Million Lovely Letters on Kickstarter.

 

A lovely project that others show participate in to spread kindness to others.

Living in a social media world, it is easy to cyber bully others because of anonymity. This project promotes random acts of kindness hopefully eventually making it a habit to be nicer to others.

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The death of books? Hong Kong publishers worry as readers become slaves to smartphones

The death of books? Hong Kong publishers worry as readers become slaves to smartphones | People behind the Books (publishers & authors) | Scoop.it
Publishers and booksellers worry about declining sales as people spend more time on smartphones and tablets messaging and playing games
Amelia Lee's insight:

This article completely caught my attention as  it talks about how book sales are declining because of new technology. The article mentions how we have become "slaves to our phones" and as a result, have lost interest or need for books. Instead of reading a book, many choose to their phone to entertain them while commuting to work/school.

 

This made me reflect on what i experience whiles travelling to school. It is rare to find individuals holding a book and a lot easier to find someone holding a tablet or their phones. Even if they are reading, they are reading it off a device.

 

I have asked a few people i know on why they have decided to abandon physical books for ebooks and they always have the same answer, "convenience". It is simply easier to have a table as they can carry on to the next ebook once they are done. With the psychical book, they would have to carry many books in their bag which can be troublesome.

 

This common respond reminded me about the technological shift from discman to MP3 players. Before MP3 players the discman was common for travellers. It was a simple way of listening to music whiles on the go. However, many swap to MP3s because it was easier and held more music. They no longer needed to carry an extra bag of CDs of their favourite bands. Perhaps this is just a part of technology advancements. Books are also having a "technological" shift.

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