Book Promotion and Marketing
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Book Promotion and Marketing
Creative Book Marketing ON or OFF the Internet!
Curated by Penelope
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How to Make a Brand Moodboard | PicMonkey

How to Make a Brand Moodboard | PicMonkey | Book Promotion and Marketing | Scoop.it
Learn how to make and use a brand moodboard to define your brand's aesthetic. We'll walk you through choosing colors, fonts, and more.
Penelope's insight:
Time to create your own brand and have some fun doing it! Remember this: authors are a brand unto themselves, so we would do well to try to hone in our personal style. I've used PicMonkey for years, and they've really ramped up their own brand marketing. 

If you're not sure where to start, read on.You'll begin creating your own personal wow! brand so you stand out from the pack. Creating a moodboard will visually lay everything out and allow you to brainstorm ideas. This looks like a super fun exercise for your marketing strategy.

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

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19 Ways (+1 to come) to Get More Readers for Your Author Blog

19 Ways (+1 to come) to Get More Readers for Your Author Blog | Book Promotion and Marketing | Scoop.it
19 Ways to Get More Readers for Your Author Blog including many traffic-driving strategies that can be put into practice right away

Via Judith van Praag
Penelope's insight:
There are several great ideas in this article for more traffic to your blog. Content curation is on the list. No surprise there.

Pick one or two to test and see if your readership picks up. It's worth a try.

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

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Judith van Praag's curator insight, April 11, 2016 3:20 PM
Joel Friedlander suggests to pick a fight or rant. In my experience "making mistakes" is likely to attract attention too. Everyone likes to be an editor, and not merely in the writers' world. 
I'm going to have the grandfather I never knew tell readers how to. How to what? Whatever. TTYL keep your ear to the ground.
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7 Types Of Digital Marketers: Modern Marketing Humor [Infographic] - Bit Rebels

7 Types Of Digital Marketers: Modern Marketing Humor [Infographic] - Bit Rebels | Book Promotion and Marketing | Scoop.it
This humorous infographic breaks down the seven different types of digital marketers. It highlights how modern marketing is unique and creative today.
Penelope's insight:

 

Find your inner digital e-book marketer within this funny and visually entertaining infographic. Are you a:

 

1) DATA WHIZ  (Data-obsessed)

2) E-ARTISTE   (Adores visually appealing graphics)

3) SOCIAL MEDIA MASTER   (Caught that social media bug)

4) BETA-TESTER   (Everything mainstream is so over!)

5) MARKETING MEGAPHONE    (Loudest voice in the room)

6) OLD SCHOOL ADVERTISER  (What's wrong with the 60's?)   -OR-

7) SNARKY MARKETER   (Knows what you're doing wrong)

 

I think I'm a combination of #2, #3, and #6!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original infographic: http://www.bitrebels.com/business-2/digital-marketers-modern-marketing/

 

 

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9 Visual Tools to Create Awesome Social Media Images : Social Media Examiner

9 Visual Tools to Create Awesome Social Media Images : Social Media Examiner | Book Promotion and Marketing | Scoop.it
Do you want to create professional-grade social media visuals? Discover nine free tools to help you create beautiful visual content for your social media profiles.

Via Marylene Delbourg-Delphis
Penelope's insight:
Tuck this article away in your book promotion tool belt. Visual content can increase your visibility on social media and support your branding.

Also included is a social media sizing chart for Facebook, Twitter and Instagram.

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"*** 

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The ‘Billboard’ That Can Make Or Break Your Book's Success | Bestseller Labs

The ‘Billboard’ That Can Make Or Break Your Book's Success | Bestseller Labs | Book Promotion and Marketing | Scoop.it

How to design an attractive book cover that will successfully sell your book in a book store or on Amazon."

Penelope's insight:

 

People are visual, and naturally drawn to "eye candy." You need to keep this in mind when designing your book cover. Book covers are the "Billboards" of our books.

 

Think of it also as your "store entrance". Your readers may be scanning through hundreds of books on the Amazon marketplace. They scan the thumbnails (postage stamp size), and may click on your cover if it grabs their attention. Make sure your cover is a stand-out!

 

If you are not great at design, be sure to hire a professional cover designer. This decision could be the one that puts your book over the top. 

  

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://bestsellerlabs.com/the-billboard-that-can-make-or-break-your-books-success/

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Jacques Goyette's comment, June 15, 2013 4:12 PM
Very good advice. A book cover is like a movie preview.
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50 Ways To Reach Your Reader #6: Newsletters & Mailing Lists | Successful Self-Publishing

50 Ways To Reach Your Reader #6: Newsletters & Mailing Lists | Successful Self-Publishing | Book Promotion and Marketing | Scoop.it
Indie authors often don't think about building a good e-mail database but an accurate and comprehensive database is a very valuable commodity.
Penelope's insight:

Indie Authors should consider creating a database of readers who will look forward to your e-mails. Social Media (Facebook and Twitter) could disappear tomorrow, but you will still have your database close by. How to do this?

 

Create an opt-in or sign up form on your website or blog so your website visitors can subscribe easily. Make this very visible on all pages of your site with compelling ad copy to invite people to sign in. Remember to have an opt-out option as well. Sign up with a well-known email autoresponder service provider. What do you say other than, "BUY my book"?

 

Here are some ideas as to what you can send to your readers:

 

*  "Behind-the-scenes" reports of your experience with the publishing process (you could create videos)

*  Your creative process (what makes you tick?)

*  Tips about writing or publishing or anything related to the content of your books or anything that you, as an author, are expert on

*  Exclusive content -- recipes, photos, personal informationStories or poems

*  Breaking news about your subject matter (watch the headlines)

*  Interviews with other authors in your genre (I use Blog Talk Radio)

*  Book recommendations/reviews (Goodreads is great for this option)

*****This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"*****

 

Link to the original article: http://selfpublishingadvice.org/blog/reaching-readers-email-marketing-for-indie-authors

 

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