Book marketing
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Book marketing
Promoting the sales of books
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Does marketing matter anymore?

Does marketing matter anymore? | Book marketing | Scoop.it
Companies spend an inordinate amount of time, effort, and money into advertising. Their marketing budgets are ridiculous sometimes, but the end result can be pretty impressive if it's done right.
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Marketing Your Children's Titles

Marketing Your Children's Titles | Book marketing | Scoop.it
Children's BooksLos Angeles TimesBooks for tweens may get overshadowed by the enormous popularity of young-adult titles, but the category is still robust, as more bestselling authors of adult and teen books apply their talents to a younger audience.
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Social Marketing Isn't Just About Facebook

Social Marketing Isn't Just About Facebook | Book marketing | Scoop.it
Social Marketing Isn't Just About FacebookForbesA number of people in marketing and social services believe, in fact, that most social marketing may actually happen not on Facebook itself, but on the wider Web–or at least that that marketing will...
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How to Make It in Europe

How to Make It in Europe | Book marketing | Scoop.it
Publishers WeeklyHow to Make It in EuropeWall Street JournalIn February 1884, Henry James, having crossed from London to Paris, asked a friend to arrange a meeting with the French novelist Alphonse Daudet.
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Fiction Authors--Remember Who Your Narrator Is

Fiction Authors, Remember Who Your Narrator IsScienceBlogs (blog)I've blogged before about authors who write fiction in the first person past tense but clearly have no idea of in which situation or at what point in time their narrator resides while...
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Bad Reviews/Good Sales: 10 Bestselling Books with More Than 80 One-Star Reviews

Bad Reviews/Good Sales: 10 Bestselling Books with More Than 80 One-Star Reviews | Book marketing | Scoop.it
10 Bestselling Books with More Than 80 One-Star Reviews (Some perspective on negativity: 10 best selling novels, many with 100s of one star reviews.)...
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Get Reviews thru World Literary Cafe

Get Reviews thru World Literary Cafe | Book marketing | Scoop.it
RT @AmyManemann: #Authors - looking for reviews? #WLC can help! FREE review connections!
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Marketing with Social Media

Marketing with Social Media | Book marketing | Scoop.it
PR WebMarketing with Social Media is Connecting and Building RelationshipsBusiness 2 CommunityDo you find yourself un following more people than you follow when it comes to marketing with social media?
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Marketers Mixed On Facebook Changes

MediaPost CommunicationsMarketers Mixed On Facebook ChangesMediaPost CommunicationsWhile much of that concern has focused on Facebook's ability to make money from mobile ads, a new eMarketer report looks at how marketers are responding to other design...
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“Look at me!” and other self-publicity

“Look at me!” and other self-publicity | Book marketing | Scoop.it
As publishing becomes more and more digital and decentralised from the big (and not so big) publishing companies, many more authors will have to become more serious about self-publicity. Unfortunately, this kind of ...
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3 Reasons Why Your Book Fails to Sell

3 Reasons Why Your Book Fails to Sell | Book marketing | Scoop.it
When it comes to marketing a business the frequent complaint from small biz owners is that marketing rarely works or just isn't worth the expense. For those.
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Promoting vs. Marketing a Book – The Promotion Stages | ePublishing a Book

Promoting vs. Marketing a Book – The Promotion Stages | ePublishing a Book | Book marketing | Scoop.it
Once the market research has been done and the target audience identified and localized, it is time to begin the promotion per se. Promotion can be divided in...
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