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Top news articles on social media, marketing, business and advertising. www.blueonda.com
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The Purchasing Behavior of B2B Buyers

The Purchasing Behavior of B2B Buyers | Blueonda News Feed | Scoop.it
Customer Behavior - More than two-thirds (68%) of B2B buyers now purchase goods online, up from 57% last year, according to a recent report from the Acquity Group.
bradkerr's insight:

The world of buying and selling has definitely changed. Buyers have more control and more options, while sellers need to adapt and become knowledge sharers.

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Andrew Federici's curator insight, October 23, 2014 2:42 PM

B2B buyer behavior seems to be more and more about "self service" research and purchasing versus talking directly to a sales representative.  3rd party websites also seem to still play an important role.

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5 Best Facebook Marketing Strategies

5 Best Facebook Marketing Strategies | Blueonda News Feed | Scoop.it
An article discussing the five best Facebook marketing strategies.
bradkerr's insight:

Facebook (and social media) marketing is changing rapidly, but the fundamentals of marketing haven't.

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WARNING: Is Your Email Against The Law? | Blueonda

WARNING: Is Your Email Against The Law? | Blueonda | Blueonda News Feed | Scoop.it
If you haven’t heard, Canada is about to introduce the world’s strictest anti-spam legislation. And it could cost you millions of dollars if you ignore it!
bradkerr's insight:

Canada's new anti-spam legislation (CASL) is planning on aggressively reducing unwanted emails. But is it going too far? And are you ready for July 1?

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iOS 8: Coming in Late 2014

iOS 8: Coming in Late 2014 | Blueonda News Feed | Scoop.it
bradkerr's insight:

Very excited about new iOS8. Top 3 new features: iMessage upgrades, interactive Notifications and iCloud Drive. What are your favourite features?

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Important Stats You Should Know from Mary Meeker's Internet Trends Report: Part I

Important Stats You Should Know from Mary Meeker's Internet Trends Report: Part I | Blueonda News Feed | Scoop.it
Last week, Mary Meeker of Kleiner Perkins Caufield Byers presented her Internet Trends report for 2014 at the Code Conference in California. Since we're fans of tl;dr analyses & content curation, though, here are some of the most important points from the first half of the report.
bradkerr's insight:

Excellent insight into the evolving trends of internet usage. Our key takeaways: (1) mobile is so important you can't afford to ignore it and you must start designing for it and marketing on it; and (2) while content is king and adding context to content adds value and sharrability, its time to start adopting "micro-content" as readers simply don't have the time to read volumes of information.

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Check out the April winners of the Blueonda Brand Awards

Check out the April winners of the Blueonda Brand Awards | Blueonda News Feed | Scoop.it

The Blueonda Brand Awards recognize companies doing great online and instore branding, promotions and marketing. Here are the winners for April 2014.

bradkerr's insight:

We love seeing brands who are creative and innovative at promoting themselves and giving customers an exciting experience.

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How to Use Micro-Blogging to Gain New Visitors - Business 2 Community

How to Use Micro-Blogging to Gain New Visitors - Business 2 Community | Blueonda News Feed | Scoop.it
bradkerr's insight:

Blogging (aka Marketing) is all about being "micro": micro-advertising (targeted and selective) + micro-media (exciting, informative, original and shareable) + micro-messaging (stories, email, posts). The old shotgun blast approach no longer works.

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Measuring Your Content Marketing Success [Infographic] | Pamorama

Measuring Your Content Marketing Success [Infographic] | Pamorama | Blueonda News Feed | Scoop.it
Track your content marketing success by measuring brand awareness, consideration, and conversion.
bradkerr's insight:

You can and should measure the impact of your content marketing. It is the "carrot" that drives customers to engage with you.

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3 Trends You MUST Consider When Marketing Your Company

3 Trends You MUST Consider When Marketing Your Company | Blueonda News Feed | Scoop.it
The digital landscape is constantly evolving to incorporate new tactics in digital marketing. As a business owner you have to understand where your clients are and how to effectively reach out to t...
bradkerr's insight:

Number 3 (Content Marketing) is the MOST important marketing activity B2C and B2B brands should be doing. It is the whole reason customers will engage with you.

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Facebook to Marketers: Stop Using Text Updates to Game the News Feed

Facebook to Marketers: Stop Using Text Updates to Game the News Feed | Blueonda News Feed | Scoop.it
Facebook has announced that text updates for brand pages will see a drop in Reach. Is it all bad? Here's everything you need to know...
bradkerr's insight:

The bottom line is this: deliver great content and customers will follow.

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How to Steal Your Competitor's Social Media Followers

How to Steal Your Competitor's Social Media Followers | Blueonda News Feed | Scoop.it
If you want to accelerate your social media game by getting followers from your competitors, here are several tips you should consider.
bradkerr's insight:

It's getting harder and harder to get noticed online. Break the rules and get creative by beating your competitors and reaching more customers.

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What if Facebook Isn't Right for Your Company?

What if Facebook Isn't Right for Your Company? | Blueonda News Feed | Scoop.it
Finding your perfect social media platform isn't as hard as you think.
bradkerr's insight:

Just because it is the biggest social network, doesn't mean Facebook is right for your business. On the other hand, teens are leaving Facebook and more adults are signing up. So if your target audience is B2C adults, then it may be one of the best choices for your business.

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What Does a Day in Social Media Look Like? [Infographic]

What Does a Day in Social Media Look Like? [Infographic] | Blueonda News Feed | Scoop.it

MarketingProfs

bradkerr's insight:

Social media. It's like drinking from a fire-hose...So you'd better be thirsty, because it isn't going to stop!

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3 SEO Techniques You Probably Haven’t Heard About

3 SEO Techniques You Probably Haven’t Heard About | Blueonda News Feed | Scoop.it
Search Engine Optimization, or SEO as we popularly know it, is perhaps the most important thing to do these days if a business wants to have a successful online presence. Sadly though, most business …
bradkerr's insight:

SEO is less and less about keywords and search engine tricks, and more about just doing the right things.

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Gallup poll concludes: Social media has little influence on most shopper decisions

Gallup poll concludes: Social media has little influence on most shopper decisions | Blueonda News Feed | Scoop.it
After years of chasing Facebook fans and Twitter followers, many companies now stress quality over quantity in their social-media strategies. They are tracking mentions of their brand, then using the information to help the business.
bradkerr's insight:

Finally, the ego race for followers may be over. The focus is now on quality over quantity...which is the rule for all marketing.

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5 Ways to Beat Content Marketing Overload

5 Ways to Beat Content Marketing Overload | Blueonda News Feed | Scoop.it
I'd recommend that content marketers read this entire guide and note some of the tips inside, but here are a few of the key takeaways worth noting.
bradkerr's insight:

We have already hit Content Marketing Overload. No one has the time to read long articles. The answer: provide super-short content and use visual content.

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Content Marketing – The Only Marketing That’s Left

Content Marketing – The Only Marketing That’s Left | Blueonda News Feed | Scoop.it
Renowned marketing author, Seth Godin, once said - “[Content marketing] – is all the marketing that’s left. Teaching your customers and giving your customers the resources to believe you is new…
bradkerr's insight:

The key rule of Content Marketing is the same as all other forms of Marketing: you can't be all things to all people, or you will become nothing to everyone.

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Blueonda Brand Award Winners | Blueonda

Blueonda Brand Award Winners | Blueonda | Blueonda News Feed | Scoop.it
The Blueonda Brand Awards recognize companies doing great online marketing.
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10 Google Plus Communities Every Tech People Should Join

10 Google Plus Communities Every Tech People Should Join | Blueonda News Feed | Scoop.it

Google+ offers the ability to easily share content with people who share your interest. Unlike Facebook and Twitter, Google+ has robust tool for creating and maintaining communities. It allows to moderate and create communities to expand your tech network. Google+ communities are one of the best resources to learn about technology for tech peoples.

 

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How Content Marketing is Ruining Your Business

How Content Marketing is Ruining Your Business | Blueonda News Feed | Scoop.it
Content marketing is a clear-cut strategy many businesses see as the way-out of the challenges posed by today`s attention economy. The question is, is it?
bradkerr's insight:

You need a Content Marketing Strategy or you are wasting your time. And always remember:

“Marketing in its purest form is about doing exactly two things: Engaging the observer and compelling them to take action. That’s it.”

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5 Lessons From 2 Years of Using Email Newsletters in our Content Strategy

5 Lessons From 2 Years of Using Email Newsletters in our Content Strategy | Blueonda News Feed | Scoop.it
As a platform that helps people, businesses or organizations with their content strategy, it's always been natural for us to use content ourselves in our communication.
bradkerr's insight:

5 Excellent Tips to improve your email marketing success. And several of them break the rules of what we've all been told.

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5 Presentation Predictions for 2014

5 Presentation Predictions for 2014 | Blueonda News Feed | Scoop.it
bradkerr's insight:

Sometimes a single posting isn't enough to explain your brand or your expertise. That's where presentations come in - but NOT the 1980's style. Follow these 5 tips (especially #2).

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7 Ways Social Media Will Be More Expensive This Year

7 Ways Social Media Will Be More Expensive This Year | Blueonda News Feed | Scoop.it
Brands will have to pony up a lot more money for staffing and other costs of online marketing and audience engagement.
bradkerr's insight:

Social media is no longer free...and you don't have a choice. So you'd better budget for it. But the upside is more business, a stronger brand, and more loyal customers.

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Surviving "Content Shock" and the Impending Content Marketing Collapse - Copyblogger

Surviving "Content Shock" and the Impending Content Marketing Collapse - Copyblogger | Blueonda News Feed | Scoop.it
Is it true that content marketing is unsustainable? Are we heading for a Content Cliff? Let's take a critical look at that idea.
bradkerr's insight:

Agreed. We don't more "more" content...we need "good" content. That's not easy to find.

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An Excellent Customer Experience | Social Media Today

An Excellent Customer Experience | Social Media Today | Blueonda News Feed | Scoop.it
If you're looking for a way to keep your customers happy, there is only one answer: connect! Did you ever wonder why your customers faded away after their first initial purchase?
bradkerr's insight:

Remember: The customer is always right, even when they're wrong! Every business should follow these 3 golden rules.

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