Blue Ocean Strategy
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How Shake Shack Flipped the Burger Restaurant - A Case Study

How Shake Shack Flipped the Burger Restaurant - A Case Study | Blue Ocean Strategy | Scoop.it
Shake Shack, the American fast food chain, started out as a hot dog stand in New York City in 2001. Today, it operates in more than 100 locations internationally and is expanding all the time. So how did it create a new market in a fiercely competitive industry? Check out this in-depth case study.
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Is Applicable to All Types of Industries? How About Tea?

Is  Applicable to All Types of Industries? How About Tea? | Blue Ocean Strategy | Scoop.it

“Couldn’t one offer tea for much less money? Tea leaves the plantation as an end product. It does not need to be roasted or ground, like coffee. No further processing required. Just packaging. Then why is the product so expensive in the tea shop?,” asked Prof. Günter Faltin who back in 1985 started his own company ‘Teekampagne’ or Tea Campaign, applying – although subconsciously – a blue ocean strategic approach.

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Embracing Intelligent Customer Experiences To Stand Out And Stay Ahead

Embracing Intelligent Customer Experiences To Stand Out And Stay Ahead | Blue Ocean Strategy | Scoop.it
To stay ahead in a sea of competitors, you have to do more than implement incremental improvements. You need to find the areas where you can provide unique value, create barriers to entry and generate stickiness with your audience. You need to embrace intelligent customer experiences.
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How to Move to a Blue Ocean Strategy

How to Move to a Blue Ocean Strategy | Blue Ocean Strategy | Scoop.it

Think of it this way: I would rather have a smaller, financially strong business that stands for values and that appeals to a market with the desire and ability to pay, than have a financially stressed, larger business trying to be all things to all people,” says Alan Creedy when we sat down with him to talk about strategic moves that can help funeral homes better compete.

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Why Business Innovation Desperately Needs Hackers 

Why Business Innovation Desperately Needs Hackers  | Blue Ocean Strategy | Scoop.it

Hacking is basically a Blue Ocean Strategy. The system your business works in creates a certain type of behavior. All the players in your industry are behaving in a similar way. Some are better at this game than others. If you want to compete, you have two choices: try to get better at the game, or change the game so it gives you an unfair advantage. You can either swim in the part of the ocean where all the other sharks are (red ocean) or swim to a part of the ocean where there are no sharks (blue ocean). This requires hacking the system. 

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Hacking is not about illegal access to computer systems, it's a mind- and skillset that is essential for innovation in business, a way to change the game, not try to be the best.

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Why Shift from Red to Blue Oceans?

Why Shift from Red to Blue Oceans? | Blue Ocean Strategy | Scoop.it

In red oceans, companies compete for a greater share of shrinking demand. In the face of today’s global trends and technological developments, this competition is becoming even fiercer. The following developments show why shifting from red to blue oceans is more important now than ever.

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How to Define and Own a Niche with Audience Segmentation and Market Mapping

How to Define and Own a Niche with Audience Segmentation and Market Mapping | Blue Ocean Strategy | Scoop.it
What matters most is that your product, your brand, is entering consumers’ minds first. You have to be a front-runner to have the chance to engage consumer attention, and convert their window-shopping to buying.
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What’s the difference between creating new market space, or blue oceans, and disruption?

What’s the difference between creating new market space, or blue oceans, and disruption? | Blue Ocean Strategy | Scoop.it
Disruption matters. But as our research reveals, that’s only half the picture of how new markets and blue oceans are created. The other half, and we would argue the more important half of how new markets and blue oceans are created, is what we call nondisruptive creation. What we mean by that is creating new markets where there once wasn’t any.
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Stop Trying To “Beat” The Competition—Do This Instead

Stop Trying To “Beat” The Competition—Do This Instead | Blue Ocean Strategy | Scoop.it
Who cares about a marginally better product or service? That’s the problem with most businesses and even people. We compete with each other for the same market. That’s the basic idea behind Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne.
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What is nondisruptive creation?

What is nondisruptive creation? | Blue Ocean Strategy | Scoop.it
Nondisruptive creation is where one’s gain doesn’t have to come at the expense of others. Very often entrepreneurs associate market creation with disruption or creative destruction, focusing on displacing existing players and markets by bringing in a superior product. However our research shows that many new markets have been created without disrupting existing ones.
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Blue wine: what does it actually taste like?

Blue wine: what does it actually taste like? | Blue Ocean Strategy | Scoop.it
In short, the taste is sweet. Very sweet. Too sweet.
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Charitable Giving: The Next Step in Cryptocurrency Acceptance

Charitable Giving: The Next Step in Cryptocurrency Acceptance | Blue Ocean Strategy | Scoop.it

In the last decade, the cryptocurrency space has evolved at a blindingly fast pace, from the introduction of Bitcoin in January 2009 and the first pizza purchased with a cryptocurrency (10,000 Bitcoins!) in 2010, to the introduction of Ethereum and the explosion of dApps the past two years. In spite of all the excitement this has engendered and the growth in interest in blockchain from the mainstream financial community, real world usage of cryptocurrencies has largely remained limited to tech geeks and investment enthusiasts. For crypto to truly gain mainstream acceptance, more people must learn about cryptocurrencies and become comfortable purchasing and using them.

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Blue ocean strategy key to surviving stiff competition

Blue ocean strategy key to surviving stiff competition | Blue Ocean Strategy | Scoop.it

Kenyan youth are beginning to develop a culture of innovativeness, which if harnessed can really transform the economy. I highly recommend the book Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne for upcoming innovators. The book teaches the advantages of the blue ocean strategy as opposed to the red ocean strategy for businesses.

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Red Ocean Traps

Red Ocean Traps | Blue Ocean Strategy | Scoop.it
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way?
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A Quick and Dirty Intro to Blue Ocean Strategy

A Quick and Dirty Intro to Blue Ocean Strategy | Blue Ocean Strategy | Scoop.it

In the past, you could only hear your favorite radio personality on the AM/FM dial, and you had to hail a taxi to your next destination when you flew into a new city. Then Sirius XM satellite radio and Uber entered the marketplace, obliterating expectations and creating entirely new markets in their wake. These companies created these new spaces by implementing a “blue ocean strategy.” Let’s briefly examine this technique.

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What Funeral Professionals Can Learn From Cirque du Soleil

What Funeral Professionals Can Learn From Cirque du Soleil | Blue Ocean Strategy | Scoop.it
CRäKN gives you all the tools to manage your funeral home. It even integrates with your accounting system, call answering service, website, and more—helping you to save hours on each and every case.
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The absolute need to challenge (even if you're not a challenger brand)

The absolute need to challenge (even if you're not a challenger brand) | Blue Ocean Strategy | Scoop.it

Every day, business owners are pitched opportunities to take their brands in a ‘new’ direction or to stay the course—by colleagues, by their agencies, because of the actions of competitors or by delegations of customers or suppliers. When everyone has a tactic and everything is presented as a panacea, how do you sift the wheat from the wonk? How should brands commit to their future? The secrets I suggest here are singularity, over-commitment and a fundamental drive to keep challenging.

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The Future of the Agency Model - time for a new breed?

The Future of the Agency Model - time for a new breed? | Blue Ocean Strategy | Scoop.it
Think about what clients want and what their challenges are and really spend some time thinking about how you can adapt and change to meet those clients’ needs. Clients are looking for radical transparency, innovation in tech, consultative parnerships and innovations in creativity - where can your agency fit in? For more inspiration I can definitely recommend you have a read of this LinkedIn post by Lindsey Slaber from Sunday Dinner who shares some really interesting examples of people who really are pushing boundaries and daring to be different.
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How to become a game-changer

How to become a game-changer | Blue Ocean Strategy | Scoop.it
As one of the pioneers of Cirque du Soleil, author, creativity consultant and marketing guru Jean David knows a thing or two about reinvention. Between 1984 and 1999, David led the marketing department at the highly successful company as vice president – a period described in the book Blue Ocean Strategy – helping to transform public perception of what a circus is.
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What should all young, first-time entrepreneurs know before they start a business?

What should all young, first-time entrepreneurs know before they start a business? | Blue Ocean Strategy | Scoop.it
The first thing every entrepreneur or small business owner needs to know is that if they want to grow and scale, they need to move away from competing. Instead they should move into and create new markets. They don’t need to go against established players with many times the financial and marketing resources. We’ve seen how small companies can grow very fast and quickly become big by not going head-to-head but by creating. Why go against Goliath when you don’t have to?
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What is blue ocean strategy and how does it affect my business?

What is blue ocean strategy and how does it affect my business? | Blue Ocean Strategy | Scoop.it
I am going to explore an influential idea called blue ocean strategy, an approach – just like design thinking and disruptive innovation theory – that helps companies understand how to compete in increasingly volatile and unpredictable markets.
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Are entrepreneurs the only ones capable of creating new markets?

Are entrepreneurs the only ones capable of creating new markets? | Blue Ocean Strategy | Scoop.it
Market creation can be achieved through a reliable and systematic process by anyone, not just entrepreneurs.
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Branding Moments: Is This An Uncontested or Underserved

Branding Moments: Is This An Uncontested or Underserved | Blue Ocean Strategy | Scoop.it
This business model pictured above is a perfect illustration of the concept of the uncontested or underserved market niche. Is this business model uncontested or underserved?
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The Myth Of First-Mover Advantage: It’s The Game, Not The Player

The Myth Of First-Mover Advantage: It’s The Game, Not The Player | Blue Ocean Strategy | Scoop.it

There are many games where the player who goes first has a greater likelihood of winning than their opponent. It generally goes by the term ‘First-Mover Advantage’.

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