Blue Ocean Strategy
94 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by AlainPlatevoet
Scoop.it!

What’s the magic ingredient of a successful social media strategy? | PR & Social Media Agency London : Furlong PR

What’s the magic ingredient of a successful social media strategy? | PR & Social Media Agency London : Furlong PR | Blue Ocean Strategy | Scoop.it
“Business owners like to think that their social media tactics follow a cohesive strategy that will fundamentally help the company to grow. This is, of course, totally understandable.”
more...
No comment yet.
Scooped by AlainPlatevoet
Scoop.it!

5 businesses that won with customer support as their primary differentiation

5 businesses that won with customer support as their primary differentiation | Blue Ocean Strategy | Scoop.it
“Achieving high customer loyalty is not an easy task. To build brand loyalty, companies need to consistently improve customer relationships and concentrate on the areas that differentiate them in their industry.”
more...
No comment yet.
Scooped by AlainPlatevoet
Scoop.it!

Market Analysis Framework | BuyStrategy.com

This detailed 7-phase Market Analysis framework distills the various analyses of the Market, including the Market Place, Supply Side, and Demand Side.
more...
No comment yet.
Scooped by AlainPlatevoet
Scoop.it!

3 common mistakes in cloud migrations -- and how to avoid them

3 common mistakes in cloud migrations -- and how to avoid them | Blue Ocean Strategy | Scoop.it
Some enterprises make all the right moves with cloud computing, but most are bound to stub their toes (RT @XOComm: One common #cloud implementation mistake--putting technology ahead of business strategy - InfoWorld.
more...
No comment yet.
Scooped by AlainPlatevoet
Scoop.it!

Does Your Business Need A Social Media Strategy?

Does Your Business Need A Social Media Strategy? | Blue Ocean Strategy | Scoop.it
At a time technology is king, a social media strategy is a must for any business. (Does Your Business Need A Social Media Strategy?
more...
No comment yet.
Scooped by AlainPlatevoet
Scoop.it!

Why Hashtags are Important as a Digital Marketing Strategy

Why Hashtags are Important as a Digital Marketing Strategy | Blue Ocean Strategy | Scoop.it
What is Hashtag ? The Hashtags are a community-driven convention for adding additional context and metadata to your texts. You can create a Hashtag simply by prefixing a word with a hash symbol lik...
more...
No comment yet.
Scooped by AlainPlatevoet
Scoop.it!

Speaking to Your Audience – What’s Your Strategy?

Speaking to Your Audience – What’s Your Strategy? | Blue Ocean Strategy | Scoop.it
As a business owner, whether your business is writing and selling books or providing support to a marginalized group of people, you need to promote your wares.  In this age of social media and the ...
more...
No comment yet.
Scooped by AlainPlatevoet
Scoop.it!

Ferrari’s New Strategy: Make Fewer Cars, Send Fewer Emails

Ferrari’s New Strategy: Make Fewer Cars, Send Fewer Emails | Blue Ocean Strategy | Scoop.it
In a bid to make them work more efficiently and effectively, the Italian carmaker has limited the number of people to whom an employee can send an internal email (At Ferrari, less is more.
more...
No comment yet.
Scooped by AlainPlatevoet
Scoop.it!

5 Easy Steps To Build An Effective Social Media Content Strategy | Gary Hyman|Social Media|Personal Branding|Strategy|Coaching|Consulting

5 Easy Steps To Build An Effective Social Media Content Strategy | Gary Hyman|Social Media|Personal Branding|Strategy|Coaching|Consulting | Blue Ocean Strategy | Scoop.it
By now you’ve already read my Facebook and Local Twitter Power Guides. T (5 Straight Forward Steps To Build http://t.co/I1d2HcRK5w An Effective Social Media Content Strategy #sm #marketing #contentmarketing)...
more...
No comment yet.
Scooped by AlainPlatevoet
Scoop.it!

The Fall and Rise of Strategic Planning

The Fall and Rise of Strategic Planning | Blue Ocean Strategy | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
more...
No comment yet.
Scooped by AlainPlatevoet
Scoop.it!

Management Between Strategy and Finance: The Four Seasons of Business book download

Burkhard Schwenker and Klaus Spremann


Download here http://biomeder.info/1/books/Management-Between-Strategy-a...

Management Between Strategy and Finance: The Four Seasons of Business book download<br/><br/>Burkhard Schwenker and Klaus Spremann<br/><br/><br/>Download here http://biomeder.info/1/books/Management-Between-Strategy-a... | Blue Ocean Strategy | Scoop.it
Management Between Strategy and Finance: The Four Seasons of Business book download

Burkhard Schwenker and Klau http://t.co/pO4rJoCdd0
more...
No comment yet.
Scooped by AlainPlatevoet
Scoop.it!

Google's Strategy Explained

Google's Strategy Explained | Blue Ocean Strategy | Scoop.it
I recently had a dozen or so conversations with executives and entrepreneurs about what Google is doing. Some imagined buying yachts after a Google acquisition. Others feared downgrading to a canoe (What's Going on at Google?
more...
No comment yet.
Scooped by AlainPlatevoet
Scoop.it!

How to Do Surveys for Your B2B Demand Generation Strategy? | SMALL BUSINESS CEO

How to Do Surveys for Your B2B Demand Generation Strategy? | SMALL BUSINESS CEO | Blue Ocean Strategy | Scoop.it
“Surveys are among the most effective techniques for performing an exclusive lead generation. Here are some tips for designing B2B demand generation surveys. (RT @smbizceo How to Do #Surveys for Your #B2B Demand Generation Strategy?”
more...
No comment yet.
Scooped by AlainPlatevoet
Scoop.it!

Growth And Profitability Require Competitive Differentiation - Optirate.com

Growth And Profitability Require Competitive Differentiation - Optirate.com | Blue Ocean Strategy | Scoop.it
How does a Bank remake itself so as to attain the prestige, the following of the likes of Apple, Disney, Harley Davidson, and Starbucks?
more...
No comment yet.
Scooped by AlainPlatevoet
Scoop.it!

Top B2B Content Marketing Trends in 2013

Top B2B Content Marketing Trends in 2013 | Blue Ocean Strategy | Scoop.it
Content - The popularity of whitepapers as a B2B content marketing format is declining in relation to more interactive, easily digestible formats such as video, according to a recent survey.
more...
No comment yet.
Scooped by AlainPlatevoet
Scoop.it!

How to Create a Travel or Tourism Social Media Business Strategy

How to Create a Travel or Tourism Social Media Business Strategy | Blue Ocean Strategy | Scoop.it
Having a strong social media strategy can greatly improve your business when done well. But how do you create the most effective social media strategy for your tourism or travel business?
The...
more...
No comment yet.
Scooped by AlainPlatevoet
Scoop.it!

Strategy Analytics: Android beats iOS in Q2 tablet shipments, Windows gains ground | Snip Blog

Strategy Analytics: Android beats iOS in Q2 tablet shipments, Windows gains ground | Snip Blog | Blue Ocean Strategy | Scoop.it
All in all, global tablet shipments were up for Q2, according to new numbers released by analyst firm Strategy Analytics.
more...
No comment yet.
Scooped by AlainPlatevoet
Scoop.it!

Use Competitive Intelligence to Get the Most Out of Your Email Marketing Program

EDS Analyst gives a more broad perspective on what brands are sending, what ISPs are filtering, and how real users, through panel data, are interacting with the email programs. When you take the time to analyze the competitive data through a tool like EDS Analyst, there are quick lessons to be learned.

more...
No comment yet.
Scooped by AlainPlatevoet
Scoop.it!

5 meta-trends underlying almost all of modern marketing by strategyaudit

5 meta-trends underlying almost all of modern marketing by strategyaudit | Blue Ocean Strategy | Scoop.it
This is a great post. I have just discovered your blog courtesy of Mitch Joel, and I love it.
more...
No comment yet.
Rescooped by AlainPlatevoet from Hospitals: Trends in Branding and Marketing
Scoop.it!

Launch a Content Marketing Strategy

Launch a Content Marketing Strategy | Blue Ocean Strategy | Scoop.it
Discover the three simple steps to take to kick off content marketing for your digital health firm.

Via eMedToday
more...
eMedToday's curator insight, July 6, 2013 8:24 PM

Most hospitalls do not have a content strategy

 

Lots of digital health firms make a big marketing mistake. They simply take too long to launch their content marketing strategy.

Scooped by AlainPlatevoet
Scoop.it!

Social Media Strategy: What to Do Before, During, and After Your Event | BizBash

Social Media Strategy: What to Do Before, During, and After Your Event | BizBash | Blue Ocean Strategy | Scoop.it
Brands are becoming more sophisticated in their use of social media at face-to-face events.
more...
No comment yet.
Scooped by AlainPlatevoet
Scoop.it!

Nokia to change their marketing strategy, will enjoy their new 'challenger' role in the market :: TweakTown

Nokia to change their marketing strategy, will enjoy their new 'challenger' role in the market :: TweakTown | Blue Ocean Strategy | Scoop.it
Nokia realize they're no longer king of mobile, will start acting 'like a challenger' (Nokia to change their marketing strategy, will enjoy their new 'challenger ...: Nokia to change their marketin...
more...
No comment yet.
Scooped by AlainPlatevoet
Scoop.it!

Are You Confused By What Key Steps To Take In Your Business?

Are You Confused By What Key Steps To Take In Your Business? | Blue Ocean Strategy | Scoop.it
Blog post at Cogent Coach Small Business Blog : Are you a small business owner who knows generally what you want but are a bit foggy about how to get there or what step to take first?
more...
No comment yet.
Scooped by AlainPlatevoet
Scoop.it!

4 Ways Technology Is Transforming Business Strategy

4 Ways Technology Is Transforming Business Strategy | Blue Ocean Strategy | Scoop.it
In the future, we can expect technology cycles to continue to shorten, making planning cycles less realistic and less tenable.  History, it seems, ain’t what it used to be.
more...
No comment yet.