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Social Media blog by Valeria Landivar
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Social Media Statistics of Facebook & YouTube for brands in Canada - January 2012

Social Media Statistics of Facebook & YouTube for brands in Canada - January 2012 | Social Media | Scoop.it
Social Media Statistics of Facebook & YouTube for brands in Canada - January 2012...
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Valeria Landivar, Six Principles of the Social-Powered Enterprise

Six Principles of the Social-Powered Enterprise...
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Discover How Google+ Can Benefit Your Business

Discover How Google+ Can Benefit Your Business | Social Media | Scoop.it

Powered by Google, Google+ is a new social media platform and great marketing tool. With over 1 million unique visitors a month, compared to Yahoo’s 600,000, the search engines latest brainchild has the potential to be huge. Google+ currently has more than 90 million users, competing with Facebook’s 800 million.

What makes Google+ different is its influence on search engine results. The power of personalised search could prove extremely attractive for many of your clients. If they’re connected with some of your previous and current clients, your page shows up in a personalised search engine results page. This could then persuade them to buy from you too.

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

8 Marketing Trends to Implement in Your 2012 Marketing Plan | Social Media | Scoop.it
What a year was 2011 for social media and marketing! Things moved at the speed of light, right? I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time.
As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill. It’s not the hard sale, it’s the soft sell. It’s not going to blast your sales from $0 to $10,000 overnight. But social media is a powerful marketing tool that must be used in your marketing tactics today. And other important marketing tactics must not be ignored either.
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Facebook Addiction's As Strong As Cigarettes

Facebook Addiction's As Strong As Cigarettes | Social Media | Scoop.it
Can’t stop checking your Facebook news feed? A new study shows you’re not alone, and the urge for a Facebook fix could be stronger than the lure of tobacco and alcohol.
The survey of 250 people was published today in the journal Psychological Studies, and revealed that sex and sleep were the two things most longed for during the day, yet the need to check Facebook was too hard for most to overcome.
Despite the reputation for being addictive, alcohol and cigarettes generated lower levels of desire than the urge to check social networks.
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Watch all the Super Bowl 2012 commercials here!

Watch all the Super Bowl 2012 commercials here! | Social Media | Scoop.it

Here you can find the  best Super Bowl 2012 Ads 

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What Is Facebook's Business?

What Is Facebook's Business? | Social Media | Scoop.it
Facebook's money-making model has always been pretty simple: It creates a place for people to hang out and upload photos or pithy notes on what they are doing right that second, and then it posts advertising along the side of that status update highway. How complicated could it be?
Well, a little, it turns out. The social network filed an S-1 on Wednesday in advance of its IPO that presents a more complex and nuanced picture of the company's business--one that highlights the tradeoffs Facebook has to make in order to create value for both users and advertisers, as well as of the creative challenges that lay ahead.
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Tumblr hires a dedicated team to write about…Tumblr

Tumblr hires a dedicated team to write about…Tumblr | Social Media | Scoop.it
According to The New York Times, Tumblr has hired a team of writers to write about the blogging platform itself.

The new team, consisting of editor-in-chief Chris Mohney and executive editor Jessica Bennett of The Daily Beast, will be responsible for writing about user-generated content on Tumblr, as well as about Tumblr users themselves.

Covering the vast amount of content available on Tumblr, and the creative people behind the tumbleogs is certainly nothing new. Here at The Next Web, we have our own weekly series, Tumblr Tuesday, where we take a behind-the-scenes look at some of the most interesting and quirky blogs on Tumblr today.
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