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20 powerful articles to help improve your writing

20 powerful articles to help improve your writing | Blogging and Social Media | Scoop.it
Do you want to improve your writing? These articles written by writers you can trust will guide you on a journey of improvement - via Novel Experience
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How to Pitch a Literary Agent at a Conference

How to Pitch a Literary Agent at a Conference | Blogging and Social Media | Scoop.it
A pitch session is a five to ten minute period of uninterrupted time with a literary agent. Here's how to make the most of that opportunity.
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My Favorite Things: Free Images and Free Photos

My Favorite Things: Free Images and Free Photos | Blogging and Social Media | Scoop.it
Here at Novel Experience I use a lot of images and so I delight in finding free photos. These are the top libraries I use for free images.
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4 Ways to Use Twitter Video for Your Business |

4 Ways to Use Twitter Video for Your Business | | Blogging and Social Media | Scoop.it
4 Ways to Use Twitter Video for Your Business

By Sarah Quinn
Published April 9, 2015


Have you heard about Twitter’s new video feature?

Do you want to know how you can use it to your advantage?

Video is a great way to tell your story, connect with your audience and grow your Twitter following.

In this article you’ll discover four ways to use Twitter video for your business.


Discover how to use Twitter video for business.

Get Started With Twitter Video
Twitter video is fairly straightforward. You can either record new video from your smartphone, or if you have an iPhone, you can upload a video you’ve already taken.

On your phone, open the Twitter app. Start a new tweet and touch the picture icon. Next, touch the camera icon and switch your camera to video.

You have 30 seconds to capture your video. Since you typically lose around one-third of your viewers after 30 seconds, this time constraint works in your favor and keeps viewers engaged.


Twitter video allows you the freedom to edit before you post.
You can also record separate scenes and edit the footage. With a simple drag and drop, you can creatively switch up scenes to suit your brand’s style.


Create, caption and upload your Twitter video.
When you’ve shot your video, come up with a caption that will entice your audience (don’t forget to use relevant hashtags), and upload it for the world to see.

#1: Respond to Tweets With Video
Have you considered replying to tweets via video? This is an excellent opportunity for your followers to get to know the people behind your brand, which is important when you’re trying to connect on a personal level.

Video is a simple way to respond to your audience, and it’s far more engaging than a simple tweet would be.


Responding using video is more personal and engaging.
When TeamGB decided to host a Twitter chat, they included video replies. They asked their fans to tweet in questions and got a well-known sports personality to respond to those questions via video.

If you want to host your own Twitter chat, remember to include a unique hashtag so your audience can easily follow and join the fun.

#2: Share Real-Time Events
Brands are using Twitter video to cover events as they’re happening. Twitter video drums up more interactivity by involving followers in the big event if they can’t be there. Plus, Twitter video stands out in the fast-moving Twitter feed so you can garner more attention.

When Tide attended Mercedes-Benz Fashion Week, they teamed up with a popular fashion stylist to create a Twitter video.



Tide video-tweeted live from a major fashion event to reach a large audience.
The video worked really well for them. Not only did it relate to their product, but also since people were live-tweeting about the event, the promotion was perfectly timed to hit a huge following.

Twitter video works equally well if you’re holding your own event and want to gain more exposure. Capture a quick video and share it with your followers to keep people connected to your brand.

#3: Promote and Educate
Sharing content other than your own is useful and fun for your audience. However, that doesn’t mean you can’t create promotional videos—as long as they’re done well.

McDonald’s is a good example. The content they create is fun and engaging and includes their products as the center of every story they tell. It’s smart, innovative and playful, and helps to significantly increase their shares and follows.


McDonald’s tells its story using its products in a visually fun way.
Another option is to create educational content in a visually interesting way—92% of marketers believe the purpose of a video should be to inform or educate.

Simple Skincare has been putting this into practice by creating educational Twitter videos that are conversational, informative and fun to watch.


Be educational to provide valuable content to your followers.
Whether you want to tell a story that’s fun, educational or corporate, video is an important tool to use because people respond well to visuals. In fact, studies show that visuals drive up to 180% more engagement.

#4: Ask for User-Generated Content
The great thing about Twitter video is that anyone with a smartphone can upload his or her own video. Why not ask users to contribute a video? Or you could run a contest that encourages user-generated content.

Think about what you want the subject of the video content to be and start promoting your request. Do you want a simple, fun video or do you want your followers to include your products? Let them know, especially if the video is a condition for entering a contest.

GoPro regularly asks followers to send in videos and shares a video of the day with followers.


Get your followers involved by sharing your followers’ videos.
Be sure to give people a unique hashtag to use when they share their Twitter video so you can easily find and track them, as well as promote the hashtag across audiences to increase your followers and boost your brand awareness.

Measure the Response
The new Twitter Engagement feature is a great benefit when posting Twitter videos.

The option is available in your profile and lets you view the metrics of every tweet you send. Now you can see how many views your video got, how many people engaged with it and whether it had any retweets.


Keep using Twitter Engagement to understand what your audience likes.
When you know what people are responding to, you can include those elements in future videos. You can also easily determine the best time to post based on the interaction with current and past videos.

As you can see, brands have already started to get creative with Twitter video, so why not join the fun? With another great way to release real-time, fun content, Twitter’s new Video feature can help you gain more exposure and build your fan base.

What do you think? Have you uploaded any Twitter videos yet? How did they perform? Leave your experience in the comments below.
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Are You Sharing Other People’s Content? Here’s How to Do it Right | Constant Contact Blogs

Are You Sharing Other People’s Content? Here’s How to Do it Right  | Constant Contact Blogs | Blogging and Social Media | Scoop.it
Let’s face it — continuously coming up with new and fresh content to keep your email readers, followers, and fans engaged isn’t easy. It may be part of the
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Targeting Twitter posts and people with advanced search operators

Learn how to easily targeting Twitter posts and people with advanced search operators and start using them in twitter on Mass Planner now!
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Increase Blog Traffic - Concept to 30K Views in 90 Days | In Wealth & Health

Increase Blog Traffic - Concept to 30K Views in 90 Days | In Wealth & Health | Blogging and Social Media | Scoop.it
Learn to set up an amazing website, write irresistibly shareable content and increase blog traffic. Concept to 30K Views in 90 Days. In Wealth & Health.
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The Ultimate List of 67 Free (or Low Cost) Blogging Tools

The Ultimate List of 67 Free (or Low Cost) Blogging Tools | Blogging and Social Media | Scoop.it
A step-by-step blueprint for beginning bloggers
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21 Blogging Experts Reveal Their Biggest Risk That Paid Off
#blogging

21 Blogging Experts Reveal Their Biggest Risk That Paid Off<br/>#blogging | Blogging and Social Media | Scoop.it
20 Blogging experts reveal the biggest risk they have ever taken that paid off
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How I Got 6.2 Million Pageviews and 144,920 Followers — Startups, Wanderlust & Life Hacking — Medium

How I Got 6.2 Million Pageviews and 144,920 Followers - Startups, Wanderlust & Life Hacking - Medium
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7 Books That Will Inspire More Successful Content Marketing

7 Books That Will Inspire More Successful Content Marketing | Blogging and Social Media | Scoop.it
The following books can make a major contribution to the successful content marketing experiences you must deliver on a consistent basis. Read on to find inspiration and tips for fostering creativity, increasing productivity and harnessing the power of visual thinking.
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23 Traffic Tools & Plugins

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In this post, I will give you the tools AND the matching tutorials you need to make them work. Whether you start or want to pump up your existing traffic.
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100 Sensational Free Photo Libraries. The Ultimate Swipe File

100 Sensational Free Photo Libraries. The Ultimate Swipe File | Blogging and Social Media | Scoop.it
Thousands of high-quality free photos ready to download. All photographs are of professional quality. All free - nothing to pay.
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Free background images - A gift from Novel Experience

Free background images - A gift from Novel Experience | Blogging and Social Media | Scoop.it
A collection of free background images, yes FREE IMAGES, completely royalty free for you to use as you see fit - a gift from Novel Experience to you.
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The Guide To Social Media Time Management

The Guide To Social Media Time Management | Blogging and Social Media | Scoop.it
Do you struggle with social media time management? Learn how to rethink your approach to social and how to prioritize the most crucial tasks.
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Map Your Twitter Followers

Map Your Twitter Followers | Blogging and Social Media | Scoop.it
Map your Twitter audience. Find where they live, what language they speak and engage them geographically. Share or download your results
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How to Dominate Google+ Hangouts on Air - Mack Web

How to Dominate Google+ Hangouts on Air - Mack Web | Blogging and Social Media | Scoop.it
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5 Easy Tricks to Write Catchy Headlines

5 Easy Tricks to Write Catchy Headlines | Blogging and Social Media | Scoop.it
The most important part of an article is the headline. Same principle applies to blog posts; the title is where your focus should be. Here are five easy tricks.
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The Anatomy Of A Great SlideShare Deck

The Anatomy Of A Great SlideShare Deck | Blogging and Social Media | Scoop.it
You've decided that using SlideShare will benefit your business. But how do you create a great SlideShare deck? What do you need to include in your deck?
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Twitter For Writers – Proof That It Works

Twitter For Writers – Proof That It Works | Blogging and Social Media | Scoop.it
Twitter is a popular micro-blogging site with hundreds of millions of daily user worldwide. There is a limit of 140 characters per post or Tweet, which users create to say something and have their followers see it. It’s a some-to-many news…
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What I Learned About Content Marketing by Analyzing 614 Posts

What I Learned About Content Marketing by Analyzing 614 Posts | Blogging and Social Media | Scoop.it
Can you believe that I’ve published 614 posts on Quick Sprout? I published my first post on April 16 back in 2007. Today, nearly eight years later, the
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Want to Know More About the Structure of Your Favorite Books and Movies? Announcing the Story Structure Database! - Helping Writers Become Authors

Want to Know More About the Structure of Your Favorite Books and Movies? Announcing the Story Structure Database! - Helping Writers Become Authors | Blogging and Social Media | Scoop.it
Today, I'm excited to put an end to the guessing about the "Big Secret" and unveil a new resource for authors. The official Story Structure Database.
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The Research and Science Behind a Perfect Blog Post

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How long is the perfect blog post? How is it formatted? What is its headline? We present the data and science behind these answers and more.
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How to Create the Perfect Social Media Post

How to Create the Perfect Social Media Post | Blogging and Social Media | Scoop.it
Creating just the right content is important. Great tips on how to craft the perfect social media post from Peg Fitzpatrick.
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Be the best community member you can be.

Be the best community member you can be. | Blogging and Social Media | Scoop.it
The complete guide to being a productive and cherished member of any online community to build authority and key relationships.
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