"Users are measured by Numbers, Audiences are measured by Voodoo" - Paul Bennun
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Why Twitter Dropped Close to $90 Million on Bluefin Labs

Why Twitter Dropped Close to $90 Million on Bluefin Labs | "Users are measured by Numbers, Audiences are measured by Voodoo" - Paul Bennun | Scoop.it
Twitter wrote a big check for Bluefin's social analytics service. Bluefin shows us why.
BLOG 226's insight:

As Social TV booms on Twitter, aided by the numerous on-air promotion it gets from most TV channels, the later has purchased a Data Lab specialized in Social TV Analytics.

 

Twitter wants to sell data to advertisers that are buying TV campaigns to provide them insights on who are watching their ads and allow re-targeting on digital supports. 

 

To put it another way: TV channels are currently massively and freely doing the promotion of a social network  that is about to become their competitor on cross-screen advertising. 

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La vidéo on line plus efficace que la télévision ?

La vidéo on line plus efficace que la télévision ? | "Users are measured by Numbers, Audiences are measured by Voodoo" - Paul Bennun | Scoop.it
D'après les résultats de l'étude mondiale Be On - AOL Networks, les spécialistes du marketing, la vidéo on line serait plus efficace que la télévision. Explications.

Via Tolokonnikoff - Seratoo
BLOG 226's insight:

"Users are measured by numbers, audiences are measured by Voodoo" said Paul Bennun, CCO of Somethingelse at MIP CUBE.

 

It would seem that the advertising market agrees with him. Indeed, what we can learn from the numbers presented by AOL Networks is that targeting and better measurment are key success factors that will drive growth in the digital video advertisement market.

Those concerns come before being able to create new innovative formats, provide cross screens experience and interactivity. 

 

So online video editors: do not rule out targeting and data crunching from your digital video offering or Twitter will do this for you !

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