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Rescooped by Philip Quincy from Daily Magazine
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WATCH: 'What We Found Could Not Be Explained By Known Physics'

WATCH: 'What We Found Could Not Be Explained By Known Physics' | Blog | Scoop.it
When astronomers detected a strange signal in a massive galaxy cluster millions of light years from Earth, they knew they had stumbled upon something big.

"I couldn't believe my eyes," Esra Bulbul, of the Harvard Center for Astrophysics,...

Via THE OFFICIAL ANDREASCY
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THE OFFICIAL ANDREASCY's curator insight, August 3, 2014 7:39 AM

Is this a sign of dark matter?

Rescooped by Philip Quincy from Public Relations & Social Marketing Insight
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Produce Content Marketing That Customers Care About

Produce Content Marketing That Customers Care About | Blog | Scoop.it

You can’t just snap your fingers and produce great content. To get stories and images that people actually care about, you need to address the higher-order problems your customers are facing today or will face tomorrow. You have to do the sustained work of thinking through these problems and coming up with relevant insights.

 

Consider Adobe’s new content-marketing strategy. Several years ago the company’s mainstay business of graphics applications was struggling against new competition, including free software. In response, executives made a concerted effort to step back and think about customers’ most important graphics-related problems. They saw that although online retailers were putting up fancy websites, the companies weren’t connecting their accumulated consumer data to the pages in order to drive sales. So Adobe invested in R&D and made some analytics-based acquisitions in order to develop a platform to make that possible. Dubbed the Marketing Cloud, this new platform would enable websites to show the right images to the right customers at the right time....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 3, 2014 10:21 AM

Heidi Cohen says figuring out your customers' high-level problems can help you produce the best content marketing and results.

Rescooped by Philip Quincy from Daily Magazine
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ICANN's New gTLDs: Is It Worth Becoming a .guru?

ICANN's New gTLDs: Is It Worth Becoming a .guru? | Blog | Scoop.it
Should you invest in some of the new gTLDs, like .guru and .rich? Jacco Blankenspoor has a guide to deciding whether to take the plunge.

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THE OFFICIAL ANDREASCY's curator insight, August 3, 2014 6:40 AM

A guide to determining whether the new gTLDs like .guru or .investments are for you.

Rescooped by Philip Quincy from Extreme Social
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Why I Love #EmpireAvenue & How It Is Helping Me to Promote My Tree Planting Project.

Why I Love #EmpireAvenue & How It Is Helping Me to Promote My Tree Planting Project. | Blog | Scoop.it
Why I Love #EmpireAvenue & How It Is Helping Me to Promote My Project. I joined Empire Avenue around a year ago, and didn’t really know what I was doing but felt like it was a good thing to be

Via MARY HELEN FERRIS, Rami Kantari
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Rescooped by Philip Quincy from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
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Lessons From One School's Failed Experiment With a Longer Day

A Connecticut school's year-long failed experiment with a longer school day might have some key takeaways.

Via Tom D'Amico (@TDOttawa)
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