Darin L. Hammond
Improve your mind now: Neuroscientific discoveries about mono-tasking 
How to keep your target audience, employing knowledge of the reading mind
Top Technology 2012: Neuroscientists Pinpoint Thoughts and Words in the Brain Using fMRI
What's unique in power women? Empathy, femininity, and humble leadership 
How to create viral videos: Applying cognitive science to draw traffic