"Biz Mobile Marketing"
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Mobile marketing for your business meets your lifestyle.
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Rescooped by Josette Williams from Transmedia: Storytelling for the Digital Age
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6 lessons on how to produce a transmedia experience

6 lessons on how to produce a transmedia experience | "Biz Mobile Marketing" | Scoop.it

Startup Weekend Transmedia:  "Transmedia is fundamentally about leveraging multiple platforms and mediums to tell a story or build an interactive experience. In most cases, projects require the collaboration of people with very different skill sets and specific expertise" ...


Via The Digital Rocking Chair
Josette Williams's insight:

What is Transmedia and how your business can implement it to leverage your marketing.

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The Digital Rocking Chair's curator insight, February 10, 2013 5:38 AM

Six great tips for the transmedia producer:


  • "Educate" clients
  • Build multi-disciplinary teams
  • Set measurable goals
  • Manage flexible and open production schedules
  • Follow the fans
  • Keep it authentic - at all times!
Jeni Mawter's curator insight, February 11, 2013 8:31 PM

I'd add a Number 7. Don't forget The Story!

Brad Tollefson's curator insight, March 4, 2014 12:56 PM

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Rescooped by Josette Williams from Transmedia: Storytelling for the Digital Age
Scoop.it!

Reader Engagement With Transmedia: How To Use QR Codes

Reader Engagement With Transmedia: How To Use QR Codes | "Biz Mobile Marketing" | Scoop.it

Joanna Penn:  "In this post, guest blogger Emily Craven explains how you can use one simple thing – a QR code – to give your readers a more interactive experience" ...


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