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5 Mistakes People Make When Setting Up Their Website - Forbes

5 Mistakes People Make When Setting Up Their Website - Forbes | Biz | Scoop.it
5 Mistakes People Make When Setting Up Their Website Forbes Whether you're providing a product, service, portfolio for your work or launching an ecommerce storefront, your website not only should reflect you and/or your brand, it also needs to be...
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Yes, beware, be prepared.

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Top Eight Small Business Marketing Tips

Top Eight Small Business Marketing Tips | Biz | Scoop.it

If there’s one thing that no small business can live without, it’s an effective marketing strategy. Your customers aren’t going to find you without one, and without customers, you don’t have a business.

Contrary to popular belief, small business marketing doesn’t need to be an incredibly complicated affair. There’s no shortage of proven marketing strategies out there and there’s very little reward for trying to reinvent the wheel.

Here are eight simple tips for getting your companies name out there. How many are you currently utilizing?


Via Gary Hitching
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Yeah, do that !

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Gary Hitching's curator insight, May 17, 2013 3:06 AM

Not strictly digital marketing but there are some digital elements in here. This post is a good round-up of tactics that you should be implementing for your business. I went to a recent business event where two successful business owners spoke and both said their umber one focus was to market, market market...

Abd Torah's curator insight, March 24, 2014 11:46 AM

Top Eight Small Business Marketing Tips

KoneXiones Panamá's curator insight, June 8, 2014 4:39 PM

Great tips for any Small Business!

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History of Branding

History of Branding...The Battle for Your Dollar.
gringoadepto's insight:

Good quick summary of advertizing and branding challenges. Communication overload results in tuning out and increased barriers to advertizing.  Socialization is the current advertizing panacea intent on coopting the dominant human communication portal (social context messaging).  This communication portal will get overloaded too.  How will people detune and disconnect socially ?  Perhaps it results in filtering all but the authoritative basic needs supporting messaging - i.e. dehumanization.

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Marketing Plan Sample - 5 Simple Steps to Market Any Business

Marketing Plan Sample http://www.successwithtyson.com/tracker/PLSyt/?s1=Marketing_Plan_Sample&ad=yt Mоѕt Pорulаr Marketing Plan Sample: Imроrtаnt Cоmроnеntѕ ...
gringoadepto's insight:

Two prep steps :

  Identify product benefits.

    What problem can be solved.

    Selling pain points / triggers.

  Target audience

    Characteristics of ideal customer.

    Where is this audience.

Three action steps (the sales funnel) :

  Create

    Create offers that attract ideal audience

  Capture

    Capture leads from the prospects.

  Convert

    Convert leads / prospects into sales and customers.

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Closing the Sale: 9 Common Objections

Click here http://www.briantracy.com/BB to receive my FREE REPORT: Brilliant on the Basics! Learn the 7 key result areas that are guaranteed to double your s...
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Unless you're perfect, there will be objections.

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Marketing frenemies: Why Mindmatrix integrates with competitors Hubspot ... - VentureBeat

Marketing frenemies: Why Mindmatrix integrates with competitors Hubspot ... - VentureBeat | Biz | Scoop.it
Marketing frenemies: Why Mindmatrix integrates with competitors Hubspot ...
VentureBeat
Integrating with your competitors may not sound like the smartest business plan on the planet.
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Tech enabled sales processes. Huha !

 

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50% of businesses believe that social offers greatest marketing opportunities over next year

50% of businesses believe that social offers greatest marketing opportunities over next year | Biz | Scoop.it

Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.

 

When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%....


Via Jeff Domansky
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Is the socialization of life enforcing herd instinct ?

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Jane Neumiller-Bustad's curator insight, January 29, 2014 12:10 PM

It would be interesting to gather data at the end of 2014 to see how closely the prediction matched reality....

Diane Rivens's curator insight, March 26, 2014 1:51 PM

Digitial Marketing simply cannot be ignore any longer!

Trenzcape's curator insight, June 21, 2014 2:28 AM

Social Marketing moves ahead of even Email, SEO and Mobile  in terms  of marketing oppurtunities!