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Vivek Wadhwa: A 20-hour work week is coming - Fresno Bee

Vivek Wadhwa: A 20-hour work week is coming - Fresno Bee | biomedical writing | Scoop.it
Vivek Wadhwa: A 20-hour work week is coming Fresno Bee Within two decades, we will have almost unlimited energy, food and clean water; advances in medicine will allow us to live longer and healthier lives; robots will drive our cars, manufacture...
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Why Top Hospitals Have Inadequate Websites: 10 Things to Know

Why Top Hospitals Have Inadequate Websites: 10 Things to Know | biomedical writing | Scoop.it

Even hospitals with the sturdiest reputations are having a hard time extending their digital presence and offering expertise beyond the confines of a brick-and-mortar hospital, according to a new report from Evolve Digital Labs.

This first-of-its-kind report, "The Digital Health of Today's Best Hospitals," evaluates the online presence and patient use of digital assets or websites from some of the top hospitals in the country, as identified by U.S. News & World Report. Hospitals and health systems analyzed include Massachusetts General Hospital in Boston, UPMC in Pittsburgh, Hospital of the University of Pennsylvania in Philadelphia and University of Texas MD Anderson Cancer Center in Houston, among many others.

Here are 10 key findings and points of analyses from the report.


1. Even top brands struggle. Derek Mabie, president of Evolve, said the most remarkable finding from the report is how top healthcare brands struggle to expand their presence on digital platforms or meet consumers' expectations for mobile access ...

2. Key findings. The study analyzed 57 hospitals from January 2013-January 2014. ..

The analysis found:
•    49 percent of hospitals lacked a mobile patient website
•    67 percent failed to offer online rehabilitation and aftercare information
•    Only 1 in 5 had online pre-registration to reduce patient wait time
•    Nearly 1 in 3 failed to facilitate online bill pay
•    At least 18 percent had onsite errors that hindered the patient experience
•    Nearly 1 out of 2 hospitals did not support post-prescription refill requests online

3. Barriers systems face. Mr. Mabie recognizes some barriers that may hold hospitals or health systems back in their digital efforts. "Clinical oversight of content is probably a barrier.... 
4. The need for digital governance. Mr. Mabie also says the report highlights the need for digital governance across healthcare organizations to fill the communication gap between patients, clinicians, health IT experts, marketing and communication teams...

5. The top 10 patient-centric hospital websites, according to the report, are:

•    Mayo Clinic (Rochester, Minn.)
•    Cleveland Clinic
•    University of Texas MD Anderson Cancer Center (Houston)
•    Massachusetts General Hospital (Boston)
•    UPMC (Pittsburgh)
•    Duke Medicine (Durham, N.C.)
•    Thomas Jefferson University Hospital (Philadelphia)
•    Massachusetts Eye and Ear (Boston)
•    The Mount Sinai Medical Center (New York City)
•    Florida Hospital (Orlando)
6. Determining patient-friendliness. To determine whether a website was patient-friendly, the study looked for websites that offered options to complete medical forms before appointments, make appointments, request refills, pay medical bills, view medical records and/or tests and view discharge and rehabilitation information. ..

7. Google results and brand reach. Search result rankings are one component of a hospital's brand reach score. ...

8. Mayo Clinic did best in search results. ..

9. There is a distinction between patient- and brand-centric website content, and some hospital websites can cross this line without even knowing it ...

10. The link between digital presence and spending. Hospitals' subpar digital presence isn't so much the result of hospitals' crunched finances, but more about leaders thinking money spent on website development is not worth it. "I'd say if they truly understand ROI and their ability to capture metrics, most would invest at much greater level," says Mr. Mabie. "It's the most scalable way to reach people.


Via rob halkes
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rob halkes's curator insight, April 25, 2014 7:54 AM

Indeed I wondered a lot times why a hospitals' website seems to be so unuser friendly, nor give adequate lenience t finding what you want. May these 10 might be at the bottom of that. A good guide for hospital staff to review.


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Create Content for Your Audience's Generation

Create Content for Your Audience's Generation | biomedical writing | Scoop.it
If you want to reach your audience emotionally you need to understand what they value and where they come from. Different age groups have different emotional needs and interests, so it’s important to know who you are writing for when you create content.

Via Marie Ennis-O'Connor
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Marie Ennis-O'Connor's curator insight, February 24, 2014 10:56 PM

Some good tips for content marketing in this post 

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Definition of Health 2.0 and Medicine 2.0: A Systematic Review

Definition of Health 2.0 and Medicine 2.0: A Systematic Review | biomedical writing | Scoop.it
Definition of Health 2.0 and Medicine 2.0: A Systematic Review

ABSTRACT

Background: During the last decade, the Internet has become increasingly popular and is now an important part of our daily life. When new “Web 2.0” technologies are used in health care, the terms “Health 2.0" or "Medicine 2.0” may be used.
Objective: The objective was to identify unique definitions of Health 2.0/Medicine 2.0 and recurrent topics within the definitions.
Methods: A systematic literature review of electronic databases (PubMed, Scopus, CINAHL) and gray literature on the Internet using the search engines Google, Bing, and Yahoo was performed to find unique definitions of Health 2.0/Medicine 2.0. We assessed all literature, extracted unique definitions, and selected recurrent topics by using the constant comparison method.
Results: We found a total of 1937 articles, 533 in scientific databases and 1404 in the gray literature. We selected 46 unique definitions for further analysis and identified 7 main topics.
Conclusions: Health 2.0/Medicine 2.0 are still developing areas. Many articles concerning this subject were found, primarily on the Internet. However, there is still no general consensus regarding the definition of Health 2.0/Medicine 2.0. We hope that this study will contribute to building the concept of Health 2.0/Medicine 2.0 and facilitate discussion and further research.

(J Med Internet Res 2010;12(2):e18)

 

During the last decade, the Internet has become increasingly popular and now forms an important part of our daily life [1]. In the Netherlands, the Internet is even more popular than traditional media like television, radio, and newspapers [2]. Furthermore, the impact of the Internet and other technological developments on health care is expected to increase [3,4]. Patients are using search engines like Google and Bing to find health related information. In Google, five percent of all searches are health related [5]. Patients can express their feelings on weblogs and online forums [3], and patients and professionals can use the Internet to improve communication and the sharing of information on websites such as Curetogether [6] and the Dutch website, Artsennet [7] for medical professionals. The use of Internet or Web technology in health care is called eHealth [1,8].

In 2004 the term “Web 2.0” was introduced. O’Reilly defined Web 2.0 as “a set of economic, social, and technology trends that collectively form the basis for the next generation of the Internet, a more mature, distinctive medium characterized by user participation, openness, and network effects” [9]. Although there are different definitions, most have several aspects in common. Hansen defined Web 2.0 as “a term which refers to improved communication and collaboration between people via social networking” [10]. According to both definitions, the main difference between Web 1.0 (the first generation of the Internet) and Web 2.0 is interaction [11]. Web 1.0 was mostly unidirectional, whereas Web 2.0 allows the user to add information or content to the Web, thus creating interaction. This is why the amount of “user-generated content” has increased enormously [12]. Practical examples of user-generated content are online communities where users can participate and share content. Examples are YouTube, Flickr, Facebook, and microblogging such as Twitter. Twitter, for example, improves communication and the sharing of information among health care professionals [13]....


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Doximity's social network for doctors now has more members than the American Medical Association

Doximity's social network for doctors now has more members than the American Medical Association | biomedical writing | Scoop.it
Doximity's physician network doubled in size last year to 250,000 members. It now reaches 35 percent of all doctors in the U.S.

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Literary heroes of medicine — by Irish psychiatrist Dr Stephen McWilliams

Literary heroes of medicine — by Irish psychiatrist Dr Stephen McWilliams | biomedical writing | Scoop.it

John Shaw Billings (1838-1913) was an American surgeon, librarian and first director of the New York Public Library. Drawing on years of medical, surgical and literary pursuits, Dr Billings offered succinct advice to medical writers: “First have something to say; second, say it; third, stop when you have said it; and finally, give it an accurate title.” Simple, clear and direct, Dr Billings’s advice is timeless.


Medical writing is a complicated, intriguing art, and one which merits close attention. Happily, there is now a new and valuable addition to this field, written by an Irish psychiatrist, Dr Stephen McWilliams, and titled Fiction and Physicians: Medicine through the Eyes of Writers.


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Three Key Areas for Health Care Writing Jobs - The Content Standard by Skyword

Three Key Areas for Health Care Writing Jobs - The Content Standard by Skyword | biomedical writing | Scoop.it
Three Key Areas for Health Care Writing Jobs The Content Standard by Skyword Health care writing jobs are vital to the success of medical and research organizations.
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Kicking Methadone With Johnny Winter - Pacific Standard

Kicking Methadone With Johnny Winter - Pacific Standard | biomedical writing | Scoop.it
Kicking Methadone With Johnny Winter Pacific Standard In 1996, Lance M.
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Improved healthcare information technology creating an analytics gap

Improved healthcare information technology creating an analytics gap | biomedical writing | Scoop.it
Improvements in healthcare information technology have increased the availability of health data, but organizations lack the ability to understand it.

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American Institute Health Care Professionals's curator insight, January 10, 2014 12:21 PM

#healthcareinformationtechnology Improved healthcare information technology creating an analytics gap.   This is creating a need for quality trained Healthcare IT personnel.

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Using Social Media in Oncology for Education and Patient Engagement

Using Social Media in Oncology for Education and Patient Engagement | biomedical writing | Scoop.it
We presented an interactive session entitled “Using Social Media in Oncology for Education and Patient Engagement” at the American Society of Clinical Oncology (ASCO) 2012 Annual Meeting.

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rob halkes's curator insight, January 17, 2014 5:30 AM

Straight forward support, a well phrased guidance. ,

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The Advent Of Digital Health

The Advent Of Digital Health | biomedical writing | Scoop.it

In the Affordable Care Act environment, healthcare providers have a real opportunity to transform the way they treat people. The objective? Delivering a better patient experience, with improved results, at lower costs. The key to this transformation is digital health technology.


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Paul Aneja - eTrends's curator insight, February 5, 2014 11:06 PM

The emerging importance of mobile technologies in digital health is of interest to many in healthcare. 

Denise Silber's curator insight, February 6, 2014 2:50 AM

Good collection of data in one infographic, regarding use by patients and physicians in US

 
Stephen Greengrass's curator insight, February 6, 2014 4:12 AM

USA-centric, but an interesting pointer to the future nonetheless