Big Data & Digital Marketing
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Big Data & Digital Marketing
Data analytics as the key to know your customers and offer them what they really want.
Curated by Luca Naso
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How to use virtualenvwrapper

How to use virtualenvwrapper | Big Data & Digital Marketing | Scoop.it
A guide to virtualenvwrapper (video tutorial included): how to pip install, configure and use virtual environments in python.
Luca Naso's insight:

Are you a Data Scientist coding in Python? Then you might find this tutorial helpful.

 

Virtualenvwrapper is a tool for managing virtual environments under Python.

 

This guide and video tutorial well explain the basic usage of the package and also give suggestions on how to go beyond that.

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Resolve Focus's comment, April 19, 2017 3:11 AM
Cool
trysailclocks's comment, May 17, 2017 12:18 AM
Awesome
frostedadvise's comment, July 29, 2017 1:48 AM
Great
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Actionable Ways Big Data Analytics Can Improve Innovation

Actionable Ways Big Data Analytics Can Improve Innovation | Big Data & Digital Marketing | Scoop.it

Signals assembled some of the big thinkers in big data. The discussion centered on the challenges faced by innovation teams at leading corporates, the potential (and hurdle) of “big data”, and fresh ideas on how to bridge that gap and tapping big data for innovation work.

Luca Naso's insight:

Here are 4 highlights from the conversation:

 

1. Product launchers need something to hold onto

2. Connecting the dots for the right context (aka find the right question)

3. Seeing is believing: the power of visualization

4. Caution: more data does not equal smarter data

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AndyDrooker's curator insight, July 1, 2015 8:46 AM

Two (2) very important topics...

promptcloud's curator insight, August 7, 2015 6:31 AM

Here are 4 highlights from the conversation:

 

1. Product launchers need something to hold onto

2. Connecting the dots for the right context (aka find the right question)

3. Seeing is believing: the power of visualization

4. Caution: more data does not equal smarter data

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Size doesn't matter: can SMEs conquer Big Data?

Size doesn't matter: can SMEs conquer Big Data? | Big Data & Digital Marketing | Scoop.it
Big Data involves collecting a large volume of information. As SMEs don't have access to the same amount of data as larger corporations, does it mean SMEs can't make use of Big Data? Here is a case study with Ovolo Hotels.
Luca Naso's insight:

Data can be useful in a number of different ways. I like to say that Small Data gives you answers, while Big Data gives you questions.


In this article we read the case study of Ovolo Hotels. it's a small company that is leveraging data to improve their business in many ways.

 

Don't collect data just because Big Data is cool: if you don't use your data efficiently it's all a big waste.

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Explore the Big Data Universe

Explore the Big Data Universe | Big Data & Digital Marketing | Scoop.it

What is Big Data? Why is Big Data so important? Who are your Big Data key players? How do you lead with Big Data? Which Big Data solutions do you need? When do you start with Big Data?


Explore the Universe of Big Data.

Luca Naso's insight:

My first scoop of the year is an interactive tool to know more about Big Data. This is a web app that allows you to explore lots of resources such as articles, videos and infographics.

 

 

Here is a summary of the topics that you can find:

1. What is Big Data?
Volume: the Big Data explosion
Variety: structured and unstructured data
Velocity: fast, streaming, real-time data
Value: Big Data in action

 

2. Why is Big Data so important?
The challenges of Big Data
Opportunities for Big Data leaders


3. Who are your Big Data key players?
The data scientist or data analyst
The executive team
The line-of-business manager
The IT leader
The end-user, customer or supplier


4. How do you lead with Big Data?
Getting to Big Data
Identifying business goals for Big Data
Define data strategy
Deploy Big Data technologies
Build analytics models
Operationalize insights


5. Which Big Data solutions do you need?
Choose a Big Data partner
Manage data growth
Use Big Data analytics
Build Big Data applications
Big Data consulting and education
Big Data, cloud, and security
Success stories in Big Data

 

6. When do you start with Big Data?
Next steps checklist for Big Data
Big Data resources and information

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NoahData's curator insight, January 3, 2014 12:41 AM

Galaxy of Big Data!!!

Mark P's curator insight, January 3, 2014 3:02 PM

Foundational overview of Big Data universe 

Ignasi Alcalde's curator insight, January 3, 2014 4:58 PM

Big Data basics. 

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IBM CEO Ginni Rometty believes big data and social will change everything - how about other CEOs?

IBM CEO Ginni Rometty believes big data and social will change everything - how about other CEOs? | Big Data & Digital Marketing | Scoop.it

As reported by Forbes, Ginni Rometty, CEO of IBM believes that big data, social, and data analytics are the 3 areas which will give companies a competitive advantage.

Luca Naso's insight:

Social Media, Big Data and Data Analytics, have a great power, that can only be harnessed if CEOs will really embrace them.

 

Part of the challenge is that executives don’t understand social media’s potential for business impact — primarily because they have not experienced social media themselves:

 

to get digital you need to be digital!

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Apple's iRadio and Big Data

Apple's iRadio and Big Data | Big Data & Digital Marketing | Scoop.it
If all rumors are correct, Apple is about to launch iRadio at the upcoming developers conference. How can Big Data improve that service?
Luca Naso's insight:

10' video on how Apple is planning to use Big Data for their new streaming music service, and how they are already using Big Data for understanding how people use their products.

 

Big Data's main role is Personalisation, both for suggesting new music, and for doing targeted advertisment.

According to previous history, purchase history, songs in the iTunes library and general feedback, data analytics can suggest the best music for every person.

 

However, too much personalisation can be bad. It could take away the joy of discovery from the music experience...

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Internet of Things Dissected By SmartThings CTO Jeff Hagins

Internet of Things Dissected By SmartThings CTO Jeff Hagins | Big Data & Digital Marketing | Scoop.it

The Internet of Things is the 3rd wave of internet that is transforming the ways in which we live and work. Therefore, it has to involve the physical world.

Luca Naso's insight:

"Automation" is an important part of the equation. Internet of Things is not about moving the switches from the wall into the device (smartphone or tablet), but to remove them all!

 

We are at a stage where software has a concrete opportunity to reinvent the hardware.

 

Security is another important part of the equation. And it only happens if you include it in your design. This requires time, people, resource and money.

 

Even more, security and easy of use are on different part of the balance. There is a trade-off between "plug and play" and security, and it is not yet clear how to achieve the best balance.

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Glenn Wallace's curator insight, July 4, 2015 8:38 AM

What are they speaking about

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Big Data and Bacteria: Mapping the New York Subway’s DNA

Big Data and Bacteria: Mapping the New York Subway’s DNA | Big Data & Digital Marketing | Scoop.it
An 18-month project to map the microbes that populate the New York City subway system—which include the germs that cause food poisoning, meningitis and even bubonic plague—shows how commuters pass on bacteria from the food they eat, the pets or plants they keep, and their shoes, trash, sneezes and unwashed hands.
Luca Naso's insight:

The big data project (the first genetic profile of a metropolitan transit system) is in many ways “a mirror of the people themselves who ride the subway,” said Dr. Mason, a geneticist at the Weill Cornell Medical College.

 

It is also a revealing glimpse into the future of public health.

 

By documenting the miniature wildlife, microbiologists hope to discover new ways to track disease outbreaks, detect bioterrorism attacks and combat the growing antibiotic resistance among microbes, which causes about 1.7 million hospital infections every year.

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5 Big Data Ted Talks Everyone Needs to See

5 Big Data Ted Talks Everyone Needs to See | Big Data & Digital Marketing | Scoop.it
It's time to learn up about the data revolution, and begin to understand your data rights.
Luca Naso's insight:

Here are 5 wonderful TED/TEDx talks about Big Data.

My favourite is the 3rd one.

 

1. Jennifer Golbeck

Big Data can predict your intelligence from social media behaviour. "My goal is to improve the way people interact online"

 

2. Alessandro Acquisti

Analytics can make our life better, but we must pay a price for that.

We trade autonomy & freedom for comfort.

 

3. Jer Thorp

We have the chance to build the Big Data Business in the good way, just bring the human element into the story.

 

4. Kelvin Slavin

Data, particularly algorithms, are changing the very landscape of our world.

 

5. Philip Evans

Value cannot rely just on having the data, but on leveraging them.

Technology is what is driving the business strategy, and today it is time for data-driven business.

 

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Only 7% of European Companies Rate Big Data as Relevant

Only 7% of European Companies Rate Big Data as Relevant | Big Data & Digital Marketing | Scoop.it
Welcome to BI.TV, your vendor agnostic fortnightly recap of global Business Intelligence and analytics news, views and reviews.
Luca Naso's insight:

Europe: WAKE UP!

 

Big Data is revolutionary, but this should not lead organizations to create dubious expeditions to uncover the revolutionary ways in which Big Data can be applied to their strategies.

 

Organizations should focus on how Big Data can be applied to their current business challenges.

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What is Big Data? It’s More Than Just Buzz and Pixie Dust

What is Big Data? It’s More Than Just Buzz and Pixie Dust | Big Data & Digital Marketing | Scoop.it
What is big data? Is it Hadoop? MapReduce? There are plenty of technologies, but businesses are just now learning which questions they can ask of big data.
Luca Naso's insight:

This video is for Big Data beginners, and those business people who hear about it all the time but they don't really understand what it is.

 

First of all Big Data is big and growing fast. Whenever something happens in the digital world, it gets bigger.

 

Then, Big Data is actually simple. It is based on just four pillars: (1) data sources, (2) data storage, (3) data access and (4) business intelligence.

 

Finally it can answer very relevant questions as "who's ready to buy?" and 

"does inventory match demand?"

 

Take a step back, look at the big picture and ask yourself what can Big Data do for you?

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How Far are We Going to Take This Personalisation Trend?

How Far are We Going to Take This Personalisation Trend? | Big Data & Digital Marketing | Scoop.it

The personalisation of the web has advantages (more personal) and disadvantages (too narrow), but for marketers where do we draw the line?

Luca Naso's insight:

Many businesses are struggling with the personalisation of the web in terms of their video content: it is not scalable to create a video for each and every person that we want to target.

 

Here is an interesting example on how to use digital technologies and some analytics to make a successful decision.

 

The next step is to use the knowledge acquired in this process to study a larger database of data, looking for more and better customer targets (maybe also some you couldn't think of).

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