Big Data & Digital Marketing
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Big Data & Digital Marketing
Data analytics as the key to know your customers and offer them what they really want.
Curated by Luca Naso
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Top50 BigData accounts on Twitter

Top50 BigData accounts on Twitter | Big Data & Digital Marketing | Scoop.it

Which accounts should I follow on Twitter to stay up to date with Big Data?
Here is the answer from a new algorithm.

Luca Naso's insight:

After screening the whole Twitter looking for #BigData posts, counting tweets, retweets, favourites and followers, the article reports the top50 accounts that best performed in the month of July 2015.

 

Here are the top5:

1. KPMG  (Score = 100.0%)

2. World Economic Forum (83.8%)

3. CloudEXPO ® (57.6%)

4. UN Development (45.4%)

5. Popular Science (41.4%)

 

Following them could be a wise idea for those who want to know more about the field!

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Clotilde Pasquet's curator insight, August 9, 2015 5:33 AM

After screening the whole Twitter looking for #BigData posts, counting tweets, retweets, favourites and followers, the article reports the top50 accounts that best performed in the month of July 2015.

 

Here are the top5:

1. KPMG  (Score = 100.0%)

2. World Economic Forum (83.8%)

3. CloudEXPO ® (57.6%)

4. UN Development (45.4%)

5. Popular Science (41.4%)

 

Following them could be a wise idea for those who want to know more about the field!

Laura Rathe's curator insight, August 9, 2015 11:36 AM

After screening the whole Twitter looking for #BigData posts, counting tweets, retweets, favourites and followers, the article reports the top50 accounts that best performed in the month of July 2015.

 

Here are the top5:

1. KPMG  (Score = 100.0%)

2. World Economic Forum (83.8%)

3. CloudEXPO ® (57.6%)

4. UN Development (45.4%)

5. Popular Science (41.4%)

 

Following them could be a wise idea for those who want to know more about the field!

Glenn Wallace's curator insight, August 12, 2015 8:35 AM

Stay up .......

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Social Media's New Big Data Frontiers - Insights from Images

Social Media's New Big Data Frontiers  -  Insights from Images | Big Data & Digital Marketing | Scoop.it

Users might feel a knee-jerk suspicion at the idea of self-correcting algorithms mining their photos and thoughts for insights, but surely they’ll be happier when they see ads that they’re actually interested in, rather than spammy banner ads for weight-loss programs and random online learning courses.

Luca Naso's insight:

Great piece with lots of information and links about Big Data's new frontiers on images.

 

Takeaways:

1. According to an IBM survey, 70% of CMOs feel unprepared to deal with Big Data

2. IDC predicts data tidal ways keeps increasing, with social media being leaders

3. Machine learning and AI are more and more commonly applied to marketing, not just for text but also for images

4. Targeted advertisement is expected to benefit the most out of data mining

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How brands are embracing big social data

How brands are embracing big social data | Big Data & Digital Marketing | Scoop.it

As Social Data Week approaches, we spoke to Erik Huddleston, CTO and EVP of Product at Dachis Group, a big data social analytics company that offersproducts to help brands harness real-time social marketing

Luca Naso's insight:

The key is not to try and hijack the conversation, but rather to contribute to it. 


The most exciting trend is the movement from brands being awash in social data, but not really knowing what to do with it, to integrating social data into specific valuable business process. We can now process these huge volumes of information to give a brand a specific bullseye on the conversations they must  join to be relevant with their consumers. Before, brands weren’t ready to seize that opportunity, but now they are.

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Muhammad Isa Ismail's curator insight, February 7, 2014 7:15 PM

Brand has to stand out from their crowd…be different !!!

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Sparks and Honey Agency Goes Beyond Simple Social-Media Listening

Sparks and Honey Agency Goes Beyond Simple Social-Media Listening | Big Data & Digital Marketing | Scoop.it
when debate around sheryl sandberg's 'lean in' took a negative turn, agency sparks and honey urged client to scrap key theme of upcoming effort.
Luca Naso's insight:

A nice case study for those who want to use Big Data for their marketing campaigns.

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Big data, bad analytics

Big data, bad analytics | Big Data & Digital Marketing | Scoop.it
The value of big data is the analytics -- not any old analytics but software customized to your business purpose. Anything less is bad analytics.
Luca Naso's insight:

A great article, that earnestly shows the limits and the potential of Big Data.

 

I don't agree on stating that Big Data is only about analytics, because the amount of data is really huge and diverse and poses very challenging issues.

 

Big Data is both about Data and Analytics (or insights).

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Twitter Inks Second Big Agency Deal, Data And Analytics Partnership With WPP

Twitter Inks Second Big Agency Deal, Data And Analytics Partnership With WPP | Big Data & Digital Marketing | Scoop.it
Following up on its huge ad deal with Publicis Groupe’s Starcom MediaVest Group in April, Twitter now has a “global strategic partnership” with advertising giant WPP.
Luca Naso's insight:

After acquiring Lucky Sort (to help analysing huge data), Twitter now has a strategic partnership with WPP, leader in marketing communications.

 

The social media company is doing important steps for exploiting its potential.

I hope they realise the importance of real time and will address that with adequate resources.

 

 

 

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Big Data, Big Insights for Social Media with IBM | Business 2 Community

Big Data, Big Insights for Social Media with IBM | Business 2 Community | Big Data & Digital Marketing | Scoop.it
Big data was the buzzword of the day today during our second day of IBM training on analytics and, for my social media marketers, today had a BIG
Luca Naso's insight:

Think about all those Tweets and Facebook Status Updates about your brand. Think about all those consumers talking about unmet needs, dissatisfaction with their current products, and new features they’d love to see in the products they own.


How much do you hear of what your customers are saying about your products?


Start developing a plan on how to collect, store and analyse those data.

And then give them to your marketing experts. They will be very grateful to you ;)

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Second largest ad server online meets Big Data: Facebook Integrated with Atlas

Second largest ad server online meets Big Data: Facebook Integrated with Atlas | Big Data & Digital Marketing | Scoop.it

Facebook’s first quarter earnings for 2013 were released last week, along with the six key highlights of the quarter, three of them being about Big Data competencies.

Luca Naso's insight:

Facebook is one of the largest database in the world: more than 1 billion users sharing their life experiences, including what they are spending on now, and what they would like to spend on in the future.


Facebook is now trying to make an intelligent use of its data. No surprises then that 3 out 6 key highlights of the first quarter are about Big Data!


I hope, for Mark Zuckerberg and all shareholders, that they have built a good plan for their data analytics. I hope that they have considered not only integration and real time analysis, but also an intuitive and yet powerful user interface, to let marketers easily gain some/correct insights from the huge dataset.

 

Above all, my warmest advice would be "to keep it clear".

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6 Ways to Succeed as a Digital Marketer

6 Ways to Succeed as a Digital Marketer | Big Data & Digital Marketing | Scoop.it
To achieve success of any measure in digital marketing, we need people who are creative, quick-thinking and quick-witted and willing to take the initiative to lead change.
Luca Naso's insight:

Here are 6 suggestions by Sarvesh Bagla on how to become "the person that everyone wants" in digital marketing. Keep in mind that he is mainly targeting the Indian market.


The 6 points are good suggestions, but definitively not enough to excel in the industry. In particular I believe that a strong focus on data and analytics is needed.


1. Be different

2. Play a lot on Social Networks

3. Develop interests outside of your immediate curricular pursuits

4. Get great at language

5. Develop your Listening skills

6. Take the lead

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Badr-Eddine Bourhlal's curator insight, April 18, 2015 5:14 PM

digital Marketing

Leonard Bremner's curator insight, May 25, 2015 5:14 AM

You can never learn to much!

Faith Wanyi's curator insight, May 29, 2015 1:57 AM

Marketing online especially here in Kenya is a trend that is yet to catch on and there are several issues that every marketer in this field has. These are sound tips on how you can learn and grow as a digital marketer.

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Social Media, Big Data and Visualization

Social Media, Big Data and Visualization | Big Data & Digital Marketing | Scoop.it
Big data from social media can give us insight into our relationships, our habits, and the things we care about.
Luca Naso's insight:

Here is an interesting report of a panel discussion on social media, big data and visualization held at the Vancouver Enterprise Forum.

I'd like to draw your attention to the following 2 parts:

 

1. While recognizing a trend can help you make better decisions, understanding the cause behind that trend is even more valuable.
Storytelling with social media and big data can make you find this cause.

 

2. Visualizing social media data to empower individuals.

When the exchange of information between social networks and their users is fair and transparent, individuals can view their own lives and social circles in an entirely new light.

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Fàtima Galan's curator insight, September 23, 2013 9:37 AM

Luca Naso insight: "understanding the cause behind that trend is even more valuable"

Katy Volo's curator insight, October 8, 2013 6:54 PM

This is how social intelligence is revolutionizing the Digital world. Very interesting article.

Big Data Spain's comment, October 21, 2013 6:51 AM
BIG DATA SPAIN 2013 is coming! <br>#BDSpain Conference in Madrid (Kinepolis 7 & 8 Nov) <br>Buy your ticket www.bigdataspain.org
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How to measure the ROI big data brings to your business

How to measure the ROI big data brings to your business | Big Data & Digital Marketing | Scoop.it
As businesses start to implement big data platforms, a common problem is figuring out how to measure the return on investment. MapR's Michele...
Luca Naso's insight:

Before investing in a Big Data tool or project, business managers need to decide which questions they would like Big Data to answer.


The types of questions business leaders want answered generally fall into one of four categories:

1. Performance Management (to answer pre-determined questions)

2. Data Exploration (questions for new insights)

3. Social Analytics (know your customer)

4. Decision Science (to query the community)

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Masanet's curator insight, August 29, 2013 4:09 AM

Before investing in a big data tool or personnel, they need to decide which questions or problems they would like big data to solve. This criteria will then determine which big data strategy businesses should incorporate and determine how the success of big data is measured.

 

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Old school vs new digital marketing

Old school vs new digital marketing | Big Data & Digital Marketing | Scoop.it

Spending a year in technology exile (‘going offline’ as they say) could be an interesting, if not quite frightening, experience.

Interesting? Yes. Likely? No.

Luca Naso's insight:

Social media works *IF* you know what you’re trying to achieve


Success doesn't happen by chance, especially with Big Data.

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IBM CEO Ginni Rometty believes big data and social will change everything - how about other CEOs?

IBM CEO Ginni Rometty believes big data and social will change everything - how about other CEOs? | Big Data & Digital Marketing | Scoop.it

As reported by Forbes, Ginni Rometty, CEO of IBM believes that big data, social, and data analytics are the 3 areas which will give companies a competitive advantage.

Luca Naso's insight:

Social Media, Big Data and Data Analytics, have a great power, that can only be harnessed if CEOs will really embrace them.

 

Part of the challenge is that executives don’t understand social media’s potential for business impact — primarily because they have not experienced social media themselves:

 

to get digital you need to be digital!

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Social Intelligence: The New Frontier for Business Intelligence

Social Intelligence: The New Frontier for Business Intelligence | Big Data & Digital Marketing | Scoop.it
Recognizing the value of social data sources and leveraging them to deliver value is a relatively new challenge for many organizations
Luca Naso's insight:

What people do online provides an increasingly accurate picture of their customer profile, including lifestyle choices, buying preferences and brand perception. 

Social media provide companies with an almost endless supply of data to help them better understand and respond to the needs of consumers.


Here is a series of suggestions that will help to:

1. define a baseline and determine your focus,

2. build a plan,

3. execute the plan and

4. measure its effectiveness

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Twitter buys big-data analyzer Lucky Sort

Twitter buys big-data analyzer Lucky Sort | Big Data & Digital Marketing | Scoop.it
Twitter has acquired Lucky Sort, a data analytics company, in a move that could give the social network deeper insights into its users' tweets and how to best place advertisements on its site.
Luca Naso's insight:
Just like Facebook, Twitter is strongly heading for Big Data. Twitter acquires Lucky Sort hoping to "make huge document sets easier to analyse, summarise and visualise by building elegant and user friendly tools for text analysis." More or less the Holy Grail of Big Data Analytics.
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