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10 reasons why marketing nerds are so darn lovable - Chief Marketing Technologist

10 reasons why marketing nerds are so darn lovable - Chief Marketing Technologist | Big Data Technologies | Scoop.it

Excerpt...

 

10 Principles of the Marketing Nerd Ethos

1. Marketing nerds are perpetually curious. We like to hear about new gadgets, cool websites, sweet mobile apps. Whether marketing campaigns succeed or fail, we like to understand why. “Root cause” are two of the sexiest words in marketing nerd-speak.

2. Marketing nerds are lifelong learners. We’re voracious readers of books and blogs. We love presentations from smart people who teach us new things. We’ll sign up for an intriguing webinar in a heartbeat — but just make sure that it’s got substance, not fluff.

3. Marketing nerds are tinkers. We like to try new techniques and technologies hands on. After all, the best way to learn is by doing. We love running experiments. A/B testing was probably the world’s second greatest invention, just behind the espresso machine.

4. Marketing nerds are always willing to help. If there’s an opportunity for us to apply what we know towards helping someone out, we get a real endorphin rush from contributing. No need to thank us, but a good coffee beverage is always appreciated.

5. Marketing nerds love to fix things that are broken. If there’s a weird technical mystery somewhere in the bowels of your marketing automation configuration, we’ll tackle it with the deductive tenacity of Sherlock Holmes.

6. Marketing nerds love to invent things. With a little deftly used software — the digital equivalent of duct tape — and some imagination, we believe that anything is possible. Telling a marketing nerd that “it can’t be done” is like throwing down the gauntlet.

7. Marketing nerds respect facts over opinions. It’s not that we don’t have opinions — we do. But we’re more interested in the truth than being right. If Jerry McGuire had been about marketing, Cuba Gooding, Jr., would have been a marketing nerd chanting, “Show me the data!”

8. Marketing nerds celebrate other people’s achievements. We love to recognize the contributions of others on our team. But we also respect the accomplishments of marketers at other companies. We admire great ideas from wherever they come, and give credit where it is due.

9. Marketing nerds eschew trophies and awards. Maybe it’s because, up until this contest by Lattice Engines, there haven’t actually been awards for marketing nerddom. But it’s also because we value the work itself and take pride in results. Trophies are for jocks.

10. Marketing nerds have a sense of humor. We can laugh at ourselves. We like to make others laugh. Puns are an art form. Self-deprecating quips fall effortlessly from our lips.

 

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Via CYDigital, BSN
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CYDigital's curator insight, October 10, 2013 7:30 AM

Let's add: Marketing nerds are thrifty.


BTW: not all marketers are nerds. They NEED to be, but they're not.

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My workspace: Real time data processing with Cassandra

My workspace: Real time data processing with Cassandra | Big Data Technologies | Scoop.it

This is the first part of getting start with real time data processing with Cassandra.


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Sergeyan's curator insight, October 1, 2013 4:30 PM

Real time data processing with Cassandra Hadoop and Hive.

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Twitter open sources Storm-Hadoop hybrid called Summingbird

Twitter open sources Storm-Hadoop hybrid called Summingbird | Big Data Technologies | Scoop.it
Twitter has open sourced a “streaming MapReduce” system called Summingbird that makes Hadoop and Storm play nicer together so applications that require both batch and stream processing can do their jobs with as little complexity as possible.

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Introduction to Summingbird

Join Twitter's Oscar Boykin in this Introduction to Summingbird, a library that lets you write streaming MapReduce programs that look like native Scala or Ja...
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Rescooped by Sunil Rao from Analytics
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SQL to Hadoop and back again, Part 2: Leveraging HBase and Hive

SQL to Hadoop and back again, Part 2: Leveraging HBase and Hive | Big Data Technologies | Scoop.it
Big data is a term that has been used regularly now for almost a decade, and it -- along with technologies like NoSQL -- are seen as the replacements for the long-successful RDBMS solutions that use SQL.

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Getting Started with Hadoop

Getting Started with Hadoop | Big Data Technologies | Scoop.it

MongoDB and Hadoop are a powerful combination and can be used together to deliver complex analytics and data processing for data stored in MongoDB. The following guide shows how you can start working with the MongoDB Connector for Hadoop. Once you become familiar with the connector, you can use it to pull your MongoDB data into Hadoop Map-Reduce jobs, process the data and return results back to a MongoDB collection.


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Summingbird: Streaming MapReduce at Twitter // Speaker Deck


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Andreas Petter's curator insight, January 20, 2014 2:38 PM

This is a tutorial style slide-set to summingbird with some coding examples. Without sound, familiarity with the basic projects and architecture of Summingbird is of great advantage.

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Under the Hood: Hadoop Distributed Filesystem reliability with Namenode and Avatarnode

Under the Hood: Hadoop Distributed Filesystem reliability with Namenode and Avatarnode | Big Data Technologies | Scoop.it

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Online Hbase Training, Tutorials, Videos, Introduction

Learn about Hbase with the help of Training, Tutorials, Videos presented by leading Big Data Training Company. Trainer has very high expertise in BigData and...
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