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Top 7 Online Marketing Trends That Will Dominate 2015

Top 7 Online Marketing Trends That Will Dominate 2015 | Big Data | Scoop.it
Changes and advancements in the digital marketing field are accelerating, and it can be hard for the casual observer to keep up. So, as we near the end of 2014, let’s review the marketing trends we’ve seen this year, as well as what we can expect in 2015. If you’re interested [...]

Via Skip Boykin
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Some great insight into 2015 hot marketing trends

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It's Time to Take the Brand Out of Branded Content

It's Time to Take the Brand Out of Branded Content | Big Data | Scoop.it

Quality storytelling and narrative matter more than ever, and must be first and foremost in your mind when approaching “branded” content. The quotes are intentional. It is an opportune time to drop the word “branded” from that phrase and from your vocabulary.


Content is content. Good content is good content. If a story is moving, no one is going to care that it’s brought to you by a brand. Rather, they’re going to be happy the brand brought it to them. And by the same token, content that is annoying is now amplified rather than ignored (because no one can resist a good call-out) and can be more harmful to a brand than ever....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 23, 2017 9:59 AM

If a story is moving, no one is going to care that it’s brought to you by a brand—they’re going to be happy the brand brought it to them.

Janet Vasil's curator insight, May 25, 2017 12:46 PM
If you tell a compelling.story that resonates with your audience and is not a self serving sales pitch, it won't matter that a brand is telling them a good story.
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TensorFlow & Tensor Processing Units mean @Google will become the leader in #MachineLearning and #AI?

TensorFlow & Tensor Processing Units mean @Google will become the leader in #MachineLearning and #AI? | Big Data | Scoop.it

In just its first year, TensorFlow has helped researchers, engineers, artists, students, and many others make progress with everything from language translation to early detection of skin cancer and preventing blindness in diabetics. We're excited to see people using TensorFlow in over 6000 open-source repositories online.

Second-generation Tensor Processing Units (TPUs) are coming to Google Cloud to accelerate a wide range of machine learning workloads, including both training and inference. We call them Cloud TPUs, and they will initially be available via Google Compute Engine.

https://blog.google/topics/google-cloud/google-cloud-offer-tpus-machine-learning/ ;


Via Farid Mheir
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Farid Mheir's curator insight, May 18, 2017 2:09 PM

WHY THIS IS IMPORTANT

Artificial Intelligence (AI), Machine Learning (ML) and Deep Learning (DL) are impossible to neglect today and recent announcements from Google on TensorFlow and Tensor Processing Units mean that more companies and developers will be able to explore how AI and ML can be leveraged in their applications and industries. Expect acceleration in this field.

rejaliclinic's curator insight, May 22, 2017 8:35 AM

http://www.rejaliclinic.com

کلینیک دکتر رجالی متخصص کاشت موی طبیعی و پیوند موی طبیعی در ایران

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A Peek at Trends in Machine Learning shows an explosion in papers recently

A Peek at Trends in Machine Learning shows an explosion in papers recently | Big Data | Scoop.it

Have you looked at Google Trends? It’s pretty cool — you enter some keywords and see how Google Searches of that term vary through time. I thought — hey, I happen to have this arxiv-sanity database of 28,303 (arxiv) Machine Learning papers over the last 5 years, so why not do something similar and take a look at how Machine Learning research has evolved over the last 5 years?


Via Farid Mheir
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Farid Mheir's curator insight, May 9, 2017 10:03 PM

WHY THIS IS IMPORTANT

More research = more discoveries so we can expect even more practical uses of machine intelligence in the coming years...

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The Internet Is Transforming Our Physical World

The Internet Is Transforming Our Physical World | Big Data | Scoop.it
A digital platform economy is developing as a result of the rise of the Internet of Things. This removes the middleman and creates a more efficient economic market.

Via THE OFFICIAL ANDREASCY
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THE OFFICIAL ANDREASCY's curator insight, May 6, 2017 9:48 AM

Everything will be digitized.

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How to Use Video on LinkedIn. #linkedinmarketing

How to Use Video on LinkedIn. #linkedinmarketing | Big Data | Scoop.it
Want to incorporate video into your LinkedIn marketing? Discover three ways to use video on LinkedIn to establish your expertise and build credibility.
Via Brian Yanish - MarketingHits.com
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David Picard Roussel's curator insight, May 1, 2017 8:01 AM

Vous n'avez jamais utilisez la vidéo sur LinkedIn encore ? Quelques astuces! (eng.)

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How to Optimize Video for Different Social Media Channels

How to Optimize Video for Different Social Media Channels | Big Data | Scoop.it

Social video: it’s kind of a big deal. People watch more than 100 million hours of video on Facebook every single day, and YouTube reaches more viewers in the coveted 18- to 49-year-old demographic than any cable network in the United States. Snapchat has been reported to have 10 billion video views every day.


While those are already big numbers, the volume of social videos out there is still increasing. Tweets with videos increased more than 50 percent in the first half of 2016, and Cisco predicts that nearly 1 million minutes of video content will cross global IP networks every second by 2020. If you’re not incorporating social video into your online strategy, you’re going to be left behind.


But with so many videos popping up in social media feeds, it takes some planning to ensure your video content isn’t lost in the noise. We’ll start by looking at some general principles for social video, then dig a little deeper into the specific optimization strategies that work best for each network....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 19, 2017 11:03 AM

With so many videos popping up in social media feeds, it takes some planning to ensure your video content isn’t lost in the noise. HootSuite shows how to optimize your video for various social media channels. Recommended reading. 9/10

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Wealth advisers are Doomed in our new AI-enabled World

Wealth advisers are Doomed in our new AI-enabled World | Big Data | Scoop.it
‘Humans are supposed to be the most sophisticated data-processing system, but this is no longer the case as AI ascends’

Via TechinBiz
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Prameela Chintala's comment, April 14, 2017 10:51 PM
In the poster, BEGUM JAAN Full Movie the actress can be seen sitting on chair with dishevelled hair, holding a hookah pipe in her hand. Dressed in a maroon lehenga and an embroidered blouse, Vidya looks menacing as the madam of the brothel.The poster's tagline reads, "My Body, My House, My Country, My Rules". Vidya took to Twitter to share an image of the poster and captioned it, "Aa rahi hoon main!
http://techfeastpro.com/viral/watch-begum-jaan-online-full-movie-2017-begum-jaan-updatessongsvideos/
failingeitha's comment, April 16, 2017 11:10 PM
fantastic
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Data analytics startup Looker raises $81.5 million led by Alphabet’s CapitalG

Data analytics startup Looker raises $81.5 million led by Alphabet’s CapitalG | Big Data | Scoop.it
Looker, which provides software to help businesses sort through their endless streams of data, today announced new funding of $81.5 million. The round was led by CapitalG (formerly Google Capital).

Via THE OFFICIAL ANDREASCY
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THE OFFICIAL ANDREASCY's curator insight, March 31, 2017 4:22 AM

$89,000,000 for data analytics.

Andreas Christodoulou's curator insight, March 31, 2017 4:53 AM
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Google to bring artificial intelligence into daily life

Google to bring artificial intelligence into daily life | Big Data | Scoop.it
In every pie: Google’s technologies will add value to self-driving cars, Google Photos’ search capabilities and Snapchat filters that convert the images of users into animated pictures.   | Photo Credit: Getty Images Artificial intelligence has been the secret sauce for some of the biggest technology companies. But technology giant Alphabet Inc.’s Google is betting big on ‘democratising’ artificial intelligence ... Read More
Via Yves Mulkers
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Divya's curator insight, March 30, 2017 7:36 AM

Lovely Reading it

Noelle Tolliver's curator insight, March 30, 2017 10:17 AM

blah 

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Facebook bans use of its data for surveillance

Facebook bans use of its data for surveillance | Big Data | Scoop.it
Facebook is prohibiting developers from using the massive amount of data it collects on users for surveillance. This includes using such data to monitor activists and protesters.

“Today we are adding language to our Facebook and Instagram platform policies to more clearly explain that developers cannot ‘use data obtained from us to provide tools that are used for surveillance,’” Rob Sherman, Facebook’s deputy chief privacy officer, wrote on the company’s privacy page.

Via Brian Yanish - MarketingHits.com
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globephysicist's comment, March 18, 2017 2:18 AM
good
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A Whopping 48 Million Twitter Accounts Are Actually Just Bots, Study Says

A Whopping 48 Million Twitter Accounts Are Actually Just Bots, Study Says | Big Data | Scoop.it
A new research has found that about 48 million Twitter users are actually not humans but are indeed bots. However, not all bots are useless and spam-generating.

Via TechinBiz
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David Picard Roussel's curator insight, March 14, 2017 7:33 AM

[ Engagement ] Comment prenez-vous le fait que twitter est assez robotisé? Avez-vous de l'engagement avec vos tactiques marketing?

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Scientists Want to Build a Super-Fast, Self-Replicating Computer That "Grows as It Computes"

Scientists Want to Build a Super-Fast, Self-Replicating Computer That "Grows as It Computes" | Big Data | Scoop.it
Scientists say it's possible to build a new type of self-replicating computer that replaces silicon chips with processors made from DNA molecules, and it would be faster than any other form of computer ever proposed - even quantum computers.

Called a nondeterministic universal Turing machine (NUTM), it's predicted that the technology could execute all possible algorithms at once by taking advantage of DNA's ability to replicate almost perfect copies of itself over billions of years.

The basic idea is that our current electronic computers are based on a finite number of silicon chips, and we're fast approaching the limit for how many we can actually fit in our machines.

To address this limitation, researchers are currently working on making quantum computers a reality - super-powerful devices that replace the bits of electronic computers with quantum-entangled particles called qubits.

Unlike regular bits that can only take on the form of 1 or 0 in the binary code, qubits can take the form of 0, 1, or a superposition of the two simultaneously, which allows them to perform many different calculations at once.

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GROW.'s curator insight, March 5, 2017 4:19 PM

Self-Replicating Computer

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23 Cool Tools for Social Media Marketers #socialmediamarketing

23 Cool Tools for Social Media Marketers #socialmediamarketing | Big Data | Scoop.it

Looking for apps to add to your social media marketing toolbox?Discover 23 tools shared in the Social Media Marketing podcast's Discovery of the Week.


Via Brian Yanish - MarketingHits.com
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The Age of AI: How Artificial Intelligence is Transforming Organizations via @altimeter

The Age of AI: How Artificial Intelligence is Transforming Organizations via @altimeter | Big Data | Scoop.it

This report lays out the current state of AI for business, describes primary and emerging use cases, and states the risks, opportunities and organizational considerations that businesses are facing. It concludes with recommendations for companies thinking about applying AI to their own organizations, and a look at some of the business, legal and technical trends that are likely to shape the future.

Key Findings

When it comes to use cases, narrow and clear is better than new and shiny. Some of the most promising uses of AI today are highly specialized and highly vertical — from farming, to self-driving cars, to predictive analytics and precision medicine. In many cases, the most successful deployments will identify buying signals and churn signals and automate complex processes.AI will become a forcing function for an organizational data strategy. AI learns from vast amounts of data. Clean, accessible data is the foundation upon which successful AI is built. This means that data availability and accessibility should be early considerations when determining where to build, and where not to build, AI into systems.Ultimately, the opportunity (and risk) of systems based on machine learning is in their ability to sense, communicate, learn, act and adapt over time, and to connect with other systems.  It’s not just about devices that will play a song or order tickets to a concert.Governance, privacy, ethics, and trust are critical to the customer experience. Even with a relatively “narrow” AI, it’s important to understand that enabling machines to learn and act based on data and past experience has significant implications. It’s critical to scenario plan for AI deployments — not only for the legal and regulatory reasons, but to protect and enhance the customer experience.
Via Farid Mheir
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Farid Mheir's curator insight, May 18, 2017 6:08 PM

WHY THIS IS IMPORTANT

The report provides one of the best diagram to explain where AI can be applied in businesses today.

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Experts reveal the five ultrasound technologies that could change the world forever

Experts reveal the five ultrasound technologies that could change the world forever | Big Data | Scoop.it
Ultrasound can do a whole lot more than create images of unborn babies.

Since it first became a near-indispensable medical tool in the 1930s, technology that produces sound waves so high-pitched that humans can't hear them has found use in almost every branch of industry.

The vibrations it creates can kill bacteria, weld plastics and even help to mature brandies in a matter of days rather than years.

Today, ultrasound is finding its way into even more applications, powering inventions that have the potential to make huge changes in their fields. Here are just a few of them:

Via TechinBiz
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This is what scares people most about AI. It might surprise you

This is what scares people most about AI. It might surprise you | Big Data | Scoop.it
A new report on artificial intelligence shows the types of AI that people feel most threatened by.

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rodrick rajive lal's curator insight, May 8, 2017 2:55 AM
I would say that the scariest thing about AI is its taking over mankind. We have read so many comics, and watched so many movies about robots taking over a whole city! Remember Robocop? Well he was an android, wasn't he?
 
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SpaceX Wants to Bring Us Out-of-This-World Internet

SpaceX Wants to Bring Us Out-of-This-World Internet | Big Data | Scoop.it

SpaceX filed documents with the FCC on Nov. 15, asking permission to operate a network of more than 4,000 satellites to bring the world high-speed internet coverage.


Via THE OFFICIAL ANDREASCY
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MasterCard Reveals Next-Generation Biometric Card

MasterCard Reveals Next-Generation Biometric Card | Big Data | Scoop.it
Major credit card company MasterCard recently revealed its next generation of biometric card

Via TechinBiz
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OLOPHA STEPHEN's curator insight, April 28, 2017 2:36 PM

Are you ready for the master card biometric card? Can it really stop credit card fraud? Time will tell.

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Elon Musk: 100 Tesla Gigafactories Could Power the Entire World

Elon Musk: 100 Tesla Gigafactories Could Power the Entire World | Big Data | Scoop.it
Leonardo DiCaprio and Elon Musk convened in his Gigafactory to talk lithium ion batteries, climate change, and the future of alternative energy sources. Taking steps towards a future independent of fossil fuels is more important now than ever.

Via THE OFFICIAL ANDREASCY
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There’s a big problem with AI: even its creators can’t explain how it works

There’s a big problem with AI: even its creators can’t explain how it works | Big Data | Scoop.it
No one really knows how the most advanced algorithms do what they do. That could be a problem.

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Is Big Data giving advertising a Bad Reputation?

Is Big Data giving advertising a Bad Reputation? | Big Data | Scoop.it
Whilst different disciplines of IT, ‘Big Data’ and ‘Cloud Computing’ are two very distinct technologies, and in the view of most end-users they are intrinsically linked. So how are they linked? We have all probably heard of names such as MapReduce and Hadoop, these are the underlying technologies that enable the move from unstructured to structured data that can be ... Read More
Via Yves Mulkers
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Acheref_B's curator insight, March 30, 2017 5:49 PM
Today there are a number of companies that provide ‘data services’ to enable ‘targeted advertising’ and a ‘relevant experience’. It's called total BS on this, 

What these so called companies are doing is seeking to go beyond segment marketing, where you target customers by location, age range or other demographics, to individualised marketing where clients are targeted using unique identifiers.

These identifiers include, but are not limited to, personal interests or even sexuality as well as a host of other highly personal particulars. These can range through to your relationship with, and the behaviour of other family members, and a range of other information points that are labelled as ‘contextual’

Every time you fill in a form or launch an application or sign up to an online email service you are asked to agree to a policy which is typically a very long document written in legal jargon, and in font 9 that you never really read, but that gives permission for everything. 

 The question is, if you use the application or software for free does that trade off matter?
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6 Things You Must Have In Your LinkedIn Profile

6 Things You Must Have In Your LinkedIn Profile | Big Data | Scoop.it

LinkedIn, once your online resume, has morphed into your opportunity to introduce yourself to others and attract the attention of those who need to know you. However, mindsets are slow to shift, and those who still consider LinkedIn nothing more than a digital resume are missing out on some of the biggest opportunities LinkedIn has ever offered. In a world that is becoming more virtual, with remote work becoming the norm, LinkedIn often delivers your first impression. To make sure you come across as the wildly interesting, compelling, and accomplished person you are, focus on the following six elements of your profile.


Via The Learning Factor
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The Learning Factor's curator insight, March 26, 2017 9:53 PM

LinkedIn has morphed into your opportunity to introduce yourself to others and attract the attention of those who need to know you. To make sure you come across as the wildly interesting, compelling, and accomplished person you are, focus on these six profile elements.

Jeff Domansky's curator insight, March 27, 2017 10:50 AM

Just the basics. Six additions to help improve your LinkedIn profile.

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How Machine Learning is Transforming Healthcare

How Machine Learning is Transforming Healthcare | Big Data | Scoop.it
Machine learning and big data in the healthcare field have tremendous potential. Not only are these new technologies improving diagnosis and treatment options, they also have the potential to empower individuals to take control of their own health.

Via THE OFFICIAL ANDREASCY
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Andreas Christodoulou's curator insight, March 14, 2017 7:37 PM
Always fascinated by the potential of machine learning to nurture a more inclusive and sustainable healthcare system across the world. Loved the thoughts on this article, which comply with something I wrote a while ago on The *Official AndreasCY*: https://officialandreascy.blogspot.com/2016/10/why-its-worth-investing-in-machine.html
Ivo Yanev's curator insight, March 15, 2017 3:21 AM
Same as in manage personal finance.
SnatchBot's curator insight, March 15, 2017 1:33 PM

SnatchBot provides access around the world to a sophisticated, natural language, conversational bots (“chatbots”) Builder Platform available across all communication channels that enables to create and monetize deep learning chatbots, with highly engaging user experiences and lifelike conversational interactions. The company’s website at https://Snatchbot.me contains additional information.

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What The Heck Is 'Premium' Content?

What The Heck Is 'Premium' Content? | Big Data | Scoop.it

It’s been a bone of content for some time—the word “premium” as it relates to “content” and how “premium” is brandished by just about every single publisher and other players in ad tech land. I would have said “ecosystem”. Oops, I just did. Now there’s a word that’s also been beaten to death.


If all publishers offer “premium” content and all marketers want to advertise against “premium” content, does that make all content “premium”? No, of course not. Everyone has a different definition of “premium.”


In some circles, “premium” suggests that some advertising inventory is higher quality (larger, more interactive ad units, and higher CPMs on those units) and not all audiences are the same. Readers of the New York Times are different from readers of Bleacher Report. Or, maybe not. 


My elementary sense is that “premium” publishers charge higher CPMs on larger and more innovative ad units and their brand cachet, advertisers, and readers fit a certain demographic, if not psychographic profile. “Premium” also connotes “trust” and “quality” in the advertising/ad tech/publishing business—and now those two words are also loaded....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 9, 2017 11:03 AM

Tobi Elkin asks, "What the heck Is 'Premium' content"? She doesn't like the answers.

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A CMO's thoughts on why storytelling is dead

A CMO's thoughts on why storytelling is dead | Big Data | Scoop.it
Mastercard’s global chief marketing and communications officer, Raja Rajamannar, says the brand has shifted its focus from storytelling to story-making.

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, March 2, 2017 12:55 PM

Well, what a load of malarky. Of course the headline caught my eye. Storytelling is now dead??!!

 

I dug into the article and realized how uninformed these CMO's views are.

 

First, the CMO is equating storytelling with messaging. Yes, 1-way messaging is not as effective as it used to be, which is why he says it's 'dead'. What he doesn't realize is that storytelling is a 2-way street.

 

Another point he makes is that people want experiences, not storytelling (which is messaging in his mind). What he has no clue about is that stories ARE experiences! They are mini-simulations for listeners.

 

When he says Mastercard is now all about focusing on customers creating experiences for themselves, he's really saying that he wants customers to have great experiences with the brand that they can then tell stories about.

 

So storytelling is still incredibly important for Mastercard -- but the CMO doesn't think so.

 

It's junk 'knowledge' like this that hampers companies from really leveraging business storytelling and gaining powerful results. It's crazy that a Chief Marketing Officer is so clueless. Read this post and weep -- and avoid this kind of thinking like the plague.

Art Jones's curator insight, March 2, 2017 7:12 PM

I respectfully disagree with the Mastercard CMO who say's "Storytelling is Dead".  

 

So here is the deal. We are living at a time when each of us has the amazing power of the smart device in a briefcase, pocket or more likely grasp tightly in our hand. Smart devices have made today's consumer the most empowered consumer ever. Today's consumer has the answer to virtually any question they might ask about any buying decision they might be considering at their fingertips. The truth about the empowered consumer is she is still very engaged by compelling storytelling. Why, because she is human!  

 

Since the beginning of time, humans have been wired to respond to STORY.  Story can call us to take action, story is used to govern, story works because story has the power to change the biology of us humans.

 

Neuroscientist studying story, tell us their research shows when we hear happy, empathetic or stressful stories our body releases a different hormone for each story type. So, we have scientific proof that story has the ability to change the biology in humans.

 

Story has not lost it's ability to affect the hormones that flow through our bloodstream, as such story has not lost it's ability to call us to action.  Our easy access to information and our ability to at the drop of a hat  produce our own compelling stories, is what's new.  We have become pretty good producers of stories and perhaps because of our always on existence we have become a wee bit story jaded.  

 

The way humans respond to story has not changed. Story remains a powerful force for humans to reckon with.

 

  • So, is storytelling dead? NO. 
  • Has the way an audience intrinsically responds to story changed? NO, humans are wired to respond to story.
  • Do audiences expect more from the modern day storytellers? YES! Today we want to be collaborators and co-creators of the brand story.

 

We've come a long way from the days of stone tablets, quill pens and the Guttenberg Press. The technology for telling stories may constantly evolve yet as long as we are human (vs. augmented humans) story will have the powerful impact it always has. 

 

"Storytelling is dead, long live storytelling"